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UdemyMarketingPaid courseIntermediate levelCertificate

Account Based Marketing: B2B Marketing, Lead Generation (Udemy.com)

Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development

4.2
268 reviews

Created by: Dekker the Marketer

Last updated January 2026

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What you will learn

  • Account Based Marketing
  • Account Base Marketing
  • ABM
  • Demand Generation
  • Account Based Marketing Strategy

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 15% of them
  • Reviews268#94 of 174 by number of reviews
  • Length7.3 hourslonger than 75% of them
  • Last updatedJanuary 2026more recently than 65% of them

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Course Description

Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

  • Generate pipeline revenue and qualified leads quickly

  • Execute an ABM advertising campaign in LinkedIn

  • Generate millions of dollars in pipeline revenue (theoretically, no promises!)

  • Develop an account-based marketing strategy for content and email nurturing

  • Replicate the success of high-impact ABM direct mail campaigns

  • How to do account-based targeting and advertising through Twitter, Google, and Facebook

  • Build a targeted list used using various methods

  • Track performance using the latest ABM-style marketing funnels

  • Identify and leverage people who influence your target accounts

  • Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.


Read More Intermediate Intermediate Level product length iconTime: 7.3h

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Instructor Details

Dekker the Marketer

Marketing Management Experience

• Global Product Marketing & Brand Manager for Sony PlayStation

• Vice President of Marketing for a Google accelerator startup

• Senior Product Marketing Manager for a Series-A startup

• Product Marketing Manager for a Google-backed Series-D startup

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Read More

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Reviews

4.2

268 ratings on Udemy

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By Joyce Chan on 11/16/2025

Very useful, love that the course not only teaches me the concept of ABM but also very hands on with all the tools like LinkedIn Ads, Hubspot, lead generation platforms, etc.

By Zeeshan Ahmad on 9/6/2025

I work in enterprise sales. This course helped me to understand the fundamentals and also provided practical knowledge I can start using immediately.

By Glory Ginting on 4/3/2025

Comprehensive and deep dive analysis of ABM. It really gives more insight and applicable knowledge especially in B2B work environment.

By Romerito Vieira Pontes on 12/11/2024

O curso é bem completo em uma perspectiva prática, passando rapidamente pode ferramentas complementares. Talvez ajudasse um pouco mais de fundamentação teórica.

By Annie Adams on 6/21/2024

I appreciated the straight to the point style. I took quite a lot away from this lesson and will be able to immediately implement them into my strategy. Thank you!

By Peter Mungla on 12/19/2023

Dekker is the best in the game no doubt. I still have 8 other courses of his I need to go through, I am sure that once I am done I will be a real marketing expert. This content is way ahead of its time.

By Chris Jurgens on 8/21/2023

Very disappointing, remains rather vague by addressing only generalities.

By Waqas Khan on 9/14/2022

The course touched on a lot of points and was very helpful. But I believe the main section 6 was extremely rushed. That's where the beef should have been. setting up workflows, and a detailed overview on Hubspot and salesforces separately so both users could benefit and could skip the HubSpot section if they were salesforce users and vice versa. I felt that section, along with twitter, Facebook and Google ads section was so rushed. They were barely touched. Overall, very helpful for people starting out and intermediate-level marketers. I also did an SEO course a few years ago, the instructor gave away his promo codes and even from free tools which he was able to negotiate with platforms, I wish Dekker could have done the same thing here to help people use or at least taste these tools. Lastly, I wish this course is refreshed to include tools like Marketo, 6 sense so newer and more advanced tools are also touched.

By Sergiy Solonenko on 7/25/2022

Thank you. Learned a bunch of good things on ABM and things surrounding ABM. Great for beginners and intermediates alike.

By Peter Kortvelyessy on 11/8/2021

A very practical and easy to follow. I asked money back for another course with the same topic but this one is really useful, practical and the lecturer is very experienced.

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Overall Score : 84 / 100

Account Based Marketing: B2B Marketing, Lead Generation
Visit course on Udemy Write a review
  • Video Duration: icon 7.3h
  • Price: $59.99
  • Provider: icon Udemy
  • Updated: icon January 2026
  • Level: Intermediate Intermediate
  • Language: icon English
  • Certificate: icon Yes
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