Small Business Lead Generation & Cold Email | B2B & B2C (Udemy.com)
Create lead generation with cold email. Great for startups, business development, networking, small businesses, & more
Created by: Evan Kimbrell
Last updated December 2025
What you will learn
- How to create an evergreen lead generation machine.
- What the common pitfalls of bad cold email are.
- How to craft body copy that converts based on multiple frameworks.
- How to write email subject lines that get open rates as high as 80%.
- How to write an effective Call-To-Action (CTA) for your email campaigns.
- How to build an Ideal Customer Profile for your target audience.
- How to build professional customer personas for their audience.
- How to use "threading" techniques to find your audience.
- How to determine who in a company you should reach out to.
- How to build a contact "hit list" with the right tools and information.
- How to mine LinkedIn for contacts that you can reach.
- How to determine where you should mine for contacts.
- How to use Google, press releases, and attendee lists to pull contacts you might have missed.
How it compares
Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:
- Rating4.3 out of 5higher than 26% of them
- Reviews920#112 of 419 by number of reviews
- Length13.3 hourslonger than 83% of them
- Last updatedDecember 2025more recently than 72% of them
Course Description
If you want to make any idea a successful one, you're going to need some outside help. Whether it's finding customers or just expanding your contact list, cold emails are the way to go. In this easy-to-follow course, we're going to focus on building a lead generation campaign that will grow your business, your network, and your opportunities.
Cold email may have built up a bit of a bad reputation, but that's only because people don't know how to do it well. When used properly, the technique opens up access to any individual in the world, whether that's the average shopper or a Fortune 500 CEO.
Need investors or clients for your business? Use cold email.
Need interviews for your podcast? Use cold email.
Simply want to meet someone you find fascinating? Use cold email.
You may run a small retail business or work on the sales team at a startup. You may just want to gauge interest in a business idea you've conjured up. Whatever it is you're trying to do, the lectures in this course will teach you how to reach out to people and capture their attention instantly.
We'll take you through the entire cold email process from figuring out your target audience and building a hit list to effective copywriting and follow-up techniques. Campaigns can be a rollercoaster, so we'll also show you what to do when things aren't going your way. Plus, you'll learn the best software to use and how to automate the most time-consuming parts — even if you have no budget at all.
This course focuses equally on B2B and B2C sales with techniques and customizations for both scenarios. So whether you want to rake in those customers or secure a million dollar deal, you'll walk away with a strategy that works for you. All you need to start is an email account.
Included in the course
• Over 118 lectures, teaching you how to run a cold email campaign from start to finish.
• Over 6 hours of instruction.
• Over 3 hours of behind-the-scenes practice lectures.
• 3 successful case studies.
• Tips and tricks from experts.
• Watch a live campaign run from beginning to end.
About your instructors
Evan Kimbrell has 20 courses on Udemy with over 630,000 students from 180 countries. His courses primarily focus on business, entrepreneurship and growth marketing. In 2013, Evan started the digital agency Sprintkick and used cold email techniques taught in this course to grow his business to a multimillion dollar run rate within the first year.
Zach Valenti is a creative entrepreneur and YouTuber. He's built extensive campaigns with cold email for his own consulting business as well as his critically acclaimed podcast, Wolf 359. He's used cold email to run a podcast, sell mental health awareness hardware to universities, and find clients for his videography consulting business.
Instructor Details
- 4.3 Rating
920 Reviews
Evan Kimbrell
Hi, I'm Evan Kimbrell. Thanks for checking out my course.
**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**
Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.
Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.
In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
Hope you enjoy my courses!
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Reviews
By Enver Shen on 10/22/2025
I wish I had taken this course when it came out a few years ago, but it still provides a great opportunity to learn more about email marketing and introduce some of the tools. It would be great to have an intensive email marketing course where you could actually work on projects and run campaigns.
By Vivek kulshrestha on 9/9/2024
Did not elaborate, the process is very much time consuming and hard.At present there are many AI tools as miners , which can extract infomation related with nos & e-mails from directory.Its is old practise.
By Csilla Slezsak on 1/25/2023
Detailed, extensive, easy to follow. I loved the interviews at the and, especially the one with Mustafa. Although it's a bit long, you can skip the sections you are not interested in, plus the guys are pretty funny, so it doesn't get boring. I'd definitely recommend it.
By Anonymized User on 12/21/2022
The problem with such courses is lack of dialogue. The flow was lacking. Content was good, but could have been better communicated. Overall, glad to have got some new hacks.
By Michelle Jensen on 11/17/2022
Zack snf Evan definitely know and share all that is worth knowing about cold emailing. Their examples are easy to follow and the loads of handouts they give support each video lecture. If you want to learn cold emailing, take this course.
By Rikta Tapase on 7/30/2022
I was looking for a course that would help me know more about B2C & B2B and also enhance my knowledge and skills. This is a great course for beginners as well as entrepreneurs. Evan and Zach have explained concepts well and provided good tips.
By Or Rozenberg on 12/2/2020
This course exceeded my expectations in many ways. All I wanted was to learn how to write cold emails in a way that delivers. Instead, what I got was a comprehensive guide on how to maximize impact using the right segmentation, the right communications technique, and the right funnel. I believe this can help immensely in improving my growth marketing skills. Thank you, guys!
By Victor Camon on 10/26/2019
That's a great course. Very deep in information and details. I would suggest to try to inform the students how is the best way to learn. There is a lot of information and sometimes it's not easy to assimilate it. My way it has been download the resource at the end of every lesson and follow that lesson with those papers with me. In any case it's just a brilliant course!
By Anupom Ghosh on 3/17/2019
There are two skills that small business owners,founders,and entrepreneurs need to learn.The two skills are prospecting and sales.There are many courses and books on sales.However,this course is the MasterClass in Prospecting and one has to be a master prospector and cold email writers these day.Great teachers!Get this course!
By Arminas Zukauskas on 3/17/2019
This course delivers precisely what it promises - virtually all the best practices upon writing cold emails. You can think that you know the general rules of sending emails (I thought so), but there are so much more small nuances that you never thought about before. However, there is no magical solution inside; it still requires lots of practice upon writing those. It's just a lot easier after completing it.
Quality Score
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Overall Score : 86 / 100












