Financial Modeling for Startups & Small Businesses (Udemy.com)
Learn the best practices for building practical financial models and forecasts for your startup business.
Created by: Evan Kimbrell
Last updated December 2025
What you will learn
- Build financial models for your startup business
- Forecast cash needs for your startup business
- Model user growth
- Model revenue
- Model expenses
- Model attrition
- Model various different business models, from tech to brick & mortar
- Use best practices for financial modeling
Course Description
Instructor Symon He hosts near daily LIVE office hours on TikTok 10:30PM PDT. Find him @SymonHe.
Reasons why you should create a financial model for your startup or small business. A good financial model can help you:
Test your assumptions and verify key drivers of your business
Compare and contrast different business choices, like pricing models
Calculate the ACTUAL amount of capital you need to startup
Calculate your burn rate
Model out your user growth
Model out your expenses
Be more prepared talking to potential investors
And loads more.
Building a financial model isn't just a vanity exercise. When done right, it could help you better understand your business, whether it's a startup or an existing business you're growing.
But it's not easy and there is a right way and a wrong way to go about it.
Even if you have little to no finance background, if you're going to be starting or running a business, this is a skill you need to have.
A good financial model is an indicator of how deeply you understand your business model and market. But building a good one requires the right tools and the right approach.
We're going to show you how to do that with a wide variety of examples and exercises. But we'll also be teaching general best practices that will help you, no matter what you'll be building your financial models for in the future.
Why learn from us?
By signing up with us, you will be learning from two highly rated instructors that have a combined student count of over 750,000 students and 100,000 reviews!
Check out our profiles and see that we take care of your students and deliver the goods.
Evan has extensive startup experience and previously worked as a venture capitalist, where he evaluated 100's of startups that trying to convince him to invest in them.
Symon also has startup experience in both tech and brick & mortar businesses. Previously he built tons of models while working in mergers and acquisitions as well as in private equity. And he's helped dozens of startups build financial models across a dozen different business models and industries.
Together, we pull directly from our experience and put it in this course--in fact, two of the case studies use the ACTUAL financial models used to raise funding. The other case studies are inspired by well known startups you're sure to recognize.
How is this different from Symon's Intro to Financial Modeling Course?
The Intro to Financial Modeling course taught by Symon He and Brandon Young is an introductory course on financial modeling that presents a general overview covering the topic and is more relevant to those who wish to explore finance as a career option or those who want to understand financial modeling in a corporate context.
This course is all about financial modeling for startup businesses so it's more geared towards entrepreneurs or business owners who want to better understand the key drivers of a new business.
There is almost zero overlap. Even though both courses introduce a lemonade stand as an example, those examples and models are quite different as they serve very different purposes.
What if I don't have any finance or Excel background?
No worries! This course isn't an Excel or Finance course, although you will learn a bit of both. We focus more on the rationale and the logic of modeling specifically for startups or growing businesses, so you can take what you learn to other spreadsheet tools.
But it will take practice. You won't get better just watching the videos. That's why have lots of practice exercises and sample models for you to learn from.
What will I be able to do after I take your course?
After taking our course, you will be:
Able to confidently build financial models for your startup or new business from scratch
Able to apply the best financial modeling practices and techniques
Able to read and understand other financial models by looking at lots of practice models and case studies
Able to leverage financial modeling to help you make smarter choices about your business.
Able to learn a new skill set that you can take with you for any and every business venture you take up in the future.
Why lemonade stand example?
Because learning how to model on its own is tough enough but learning it while also having to learn a new business model makes it even harder.
But, even with a simple business model such as a lemonade stand, you'll be surprised by how complex and sophisticated the analysis could become.
And since this is all about modeling for startups and new businesses, this example is different from the one in the Intro to Financial Modeling course.
After the simple lemonade example, we cover 7 distinct case studies involving different business models in different industries.
Tell me again why I should take your course?
You have absolutely ZERO risk.
Udemy gives you a solid as an oak tree 30-day money back guarantee.
So if you've read this far, we welcome you to join us inside.
Instructor Details
- 4.4 Rating
3,849 Reviews
Evan Kimbrell
Hi, I'm Evan Kimbrell. Thanks for checking out my course.
**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**
Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.
Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.
In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
Hope you enjoy my courses!
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Reviews
By Ahmed Assal on 12/22/2024
I can't express how valuable this course this, this course was purchased more than a couple of years ago and I regret the time I wasted not finishing it by then. pros: -detailed step-by-step explanation for how to build a financial model from scratch -available models for re-use if you want and in each section of the case studies you can find the explanation for how to use them cons: the only con is the lack of exercises I know that they provide you with the materials as blank which you can fill before they fill them in the next lecture but I would've been awesome to add some exercises for example they give three or more cases where we build them step by step but maybe I am just netpicking -maybe it is a personal taste but even seemed kinda bored while doing this course which kinda annoyed me a little bit since yes he was sarcastic but sometimes it felt as if he was forced to do this, especially in the Q&A nonetheless, this course worths each penny spent.
By Kathleen Cunningham on 7/29/2024
Symon and Evan are fantastic teachers. I wish I'd taken this course before my first job at a startup. To say they go in depth and provide great resources is an understatement. I am already planning to revisit lectures that were more challenging for me (particularly xls formulas Symon walks you through) as I continue to integrate this new knowledge. Thank you both!
By Diana Ioannou on 8/30/2023
The Financial Modeling for Startups & Small Businesses course was an excellent investment. It covered crucial topics, provided practical insights, and the instructors were experts in their field. I now feel confident in my ability to create effective financial models for my startup. Highly recommended!
By Young Yang on 6/28/2022
My questions are not being answered at all. Instructors assume you know how to do stuff. "It's pretty straightforward, so I won't go over the little details." I'm taking this course to get the little details. I recommend searching for a better course since they make you feel like you are not intellectual. Too many assumptions in this course rather than hard facts.
By Philip Dorsey on 11/15/2020
Informative and entertaining
By Suchismita Mishra on 10/25/2020
Amazing Learning!!
By Sadeed Zeeshan on 10/16/2020
This was my 3rd course on modeling on Udemy and I must say it was the best. Both the instructors have done a commendable job in demystifying the process of financial modeling. The course can be used either by a beginner or an expert in the field of finance to enhance their learning. The case studies in the end are very helpful to understand the process of modeling and how to apply it to our own businesses and profession. Thanks Evan and Symon for this course.
By DUSHIME Jean de la Croix on 10/16/2020
good and getting subtitles wonderful
By Alex Souza on 10/8/2020
Appreciate the memes
By Porush Puri on 10/1/2020
Nice, so far, pretty engaging tbh.
By Ingabire clarisse on 9/27/2020
It was good somehow ,even though it was complicated by the calculation
By Daniel J spencer on 9/27/2020
Pretty simple didn't talk about rent or annuities
Quality Score
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Overall Score : 88 / 100












