Marketing MASTERCLASS for Startups and Leaders (Udemy.com)

It's a pleasure to listen - the pace, the tone of voice, the clarity of the presentation and the logical sequence of content. I'm building a marketing strategy (and business plan) for my startup and the knowledge gained from this course helps me build it carefully and wisely. In my opinion, this is a course prepared by an expert with a lot of experience, but also a lot of awareness, something that many companies lack. I am grateful for this joint work - I mean workbook, which I complete and turn step by step into my universal strategy file. I recommend the course to any aware leader who looks at marketing more broadly.

Well done course. Let's see how the information from the course can be implemented successfully. The course gives a deep understanding of the marketing strategy that every leader should have. As most of the terms were already known I have watched the entire course at 1.25 - 1.5 speed. There is no pre-knowledge required. In the end, a step-by-step checklist based on the course content to build a marketing strategy from zero would have been helpful.

The course had a lot of information, but a lot of it was repetitive or long-winded. I spent a lot of time skipping through or speeding up at 2x speed. The most helpful information was about buyer personas, and there were sections that were more advanced than others, but then there were sections that were extremely high level and not very helpful. I would have preferred less breadth and more depth on the topics. There was no need for the course to be 18 hours. Lots of typos too. Would recommend shortening the course and focusing more on accuracy of the presentation content of the slides.

Unbelievable. I took this course because I just started an entry-level job in marketing (I got it after basically taking an online copywriting and Google Ads course) and I wanted to understand how the executives decide what I work on. I wanted to understand the meaning of my work and be confident that I was providing value in my role. After taking this course, I not only have a fairly clear understanding of how my company makes marketing decisions, I also have learned a VERY wide range of methods on how to proactively increase my value in my marketing tasks. I feel much more motivated to do tasks because I know why they are valuable. I also am able to spot some non-valuable tasks and change them to increase their value, and I've gotten positive feedback. The true beauty of this course seems to be that it's structured and organized in a deceptively-streamlined and logical format. And I was not really sure about Brian's way of presenting at first, but his tone and presentation style is refreshing and very easily consumed. It took me about a month and a half to get through all the material. This is the most useful course I've ever taken. Perhaps I just happened to fit into the exact target market of this course, and I didn't even have to go down any long winding buyer's journey to get here! Although you might not be as perfect a fit for this course as me, rest assured that gaining this much value is the possibility. If I only gained 1% of what I gained from this course, it still would have been worth it. Thanks Brian. Well done.

This course was certainly chock-full of wisdom and useful tips. Thank you so much for putting this together, Brian! You helped me to identify many things I had done wrong in the past and I can't wait to start building better campaigns and strategies bearing in mind all of your useful advice. The way you guided us through the course felt like that hand-held approach you kept mentioning. I was pleasantly surprised at how easily I understood various concepts due to your explanations. Thank you!

I complete the course!! WOW what was an excellent course, THANK YOU!! I must admit that I had all the knowledge but it was mess in my brain and YOU organize all the information and use important words that I was looking for. You speak clear and even if you don't show your face it's easy to listen when you smile or emphasise. That leads to one thing that I wanted to say, you speak perfect to the camera and in my opinion it can be a bonus to learn from you how to speak to the camera, the way you engage and I found myself nod with my head to you :) You earn this comment Thanks again!

The Marketing course with Brian was very thorough and complete, covering the A-Z of marketing from an executive position, but doing the deep dive into each of the key components of successful marketing. Primarily, I found the course to be directly applicable to putting together a strong marketing campaign that will talk to the consumer. But, it really took it from a "marketing problem" through the research, planning and putting together a full Integrated Marketing Plan, and then following up to review and update the strategy based on new data learned. Further, it covered the online universe as well as the traditional universe and how these work together to create a result. So, terrific course, and thank you Brian.

I'm not new to Marketing. Usually I read the worst reviews, before to buy somethings. Some people says "... philosophy, but zero technical implementation, fluff, poorly." After see the course I can say: Which course did you see?! There are, inside this course, huge information, clear explanation (excellent and engaging videos!), exercises, great support. Of course, if you want to reach your goals you need to work a lot. it's not an easy game I've read a lot of books on marketing, watched video courses, but no one has done so well. But above all useful and effective. It is very clear that Brian is not just a teacher, but applies every day what he says. Many explain how to do Marketing, but never having done it. Especially in a company This is the difference. Try it. You will be satisfied.

After finishing Session 1 of this course, I have a better understanding of the "WHY" of digital marketing efforts. This course gives you a compass and a map you can refer to plan your marketing activities. Most of the marketing courses I took so far focus more on the tactics --how to rank well on Search Engines, get more visitors on Social Media -- without giving you the tools you need to really plan those activities for optimal ROI. Knowing "How to" is good, but knowing "Why" will a far greater impact because you can chart a better path and keep the eyes on metrics to make the necessary corrections. I've religiously taken this entire course to implement the concepts taught, and to remove any guesswork when it comes to investing some marketing dollars. So thank you, Brian, for imparting years of marketing experience on us.

I was looking for a course that can teach my employees the details about creating digital marketing strategy and, more importantly, the importance of data in analyzing campaigns. I would have liked a bit more information on how to set objectives but that is not such a big problem. The course delivered on a lot of fronts, fell short on a few things but is a decent start to what I would want my people to sign-up for!