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Complete Google Ads, YouTube Ads, Bing Ads + ChatGPT Course (Udemy.com)

Google Search Ads, Google Performance Max Ads, Google Display Ads, Google Retargeting, YouTube Ads, Bing Ads + ChatGPT.

Created by: Ing. Tomáš Morávek

Last updated July 2025

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What you will learn

  • Master Google Ads, YouTube Ads, and Bing Ads to launch and manage effective PPC campaigns across multiple platforms.
  • Leverage ChatGPT for innovative content creation, enhancing ad copy, blogs, and social media posts.
  • Navigate Google's AI-Powered Search and Performance Max for optimized ad targeting and conversion.
  • Employ strategic retargeting with Google Ads to re-engage visitors and convert missed opportunities into sales.
  • Utilize Google Shopping and Merchant Center to showcase products and drive e-commerce sales.
  • Create engaging video content for ads, leveraging YouTube's vast audience reach for brand visibility.
  • Analyze and improve digital ad performance with Google Looker Studio for data-driven decision-making.
  • Integrate ChatGPT Plus with plugins for advanced content creation, SEO optimization, and efficient workflow automation.

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.0 out of 5higher than 4% of them
  • Reviews489#183 of 419 by number of reviews
  • Length18.6 hourslonger than 87% of them
  • Last updatedJuly 2025more recently than 61% of them

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Course Description

Unlock the Full Potential of Google Ads, YouTube Ads, Bing Ads, Google Analytics 4 and ChatGPT: A Comprehensive Course

Dive into the dynamic world of digital advertising with our all-encompassing course, meticulously updated to include the latest innovations in Google Ads, YouTube Ads, Bing Ads, and the integration of AI through ChatGPT. This course not only covers the essentials of creating compelling ad campaigns across these platforms but also introduces you to the cutting-edge technologies reshaping digital marketing, including Google's AI-Powered Search, Google Performance Max, and advanced reporting tools like Google Looker Studio.

Revolutionize Your Advertising Strategy

From the fundamentals of setting up your Google Ads account and crafting responsive search ads to mastering Google Display Ads, this course offers a deep dive into creating effective advertising strategies that resonate with your target audience. With the addition of Google Performance Max Ads and our exclusive guide to leveraging ChatGPT & ChatGPT Plus with plugins, you're equipped to navigate the complexities of modern digital advertising with ease.

What You'll Learn:

  • Comprehensive Google Ads Mastery: Step-by-step guidance on setting up your Google Ads account, writing captivating ad copy, and launching your first campaign.

  • Advanced Campaign Strategies: Explore the intricacies of the innovative Google Performance Max campaigns to broaden your advertising reach and effectiveness.

  • AI-Powered Advertising Insights: Delve into Google AI-Powered Search and learn how to harness the power of AI to refine your search strategies and gain a competitive edge.

  • Optimization and Retargeting: Gain proficiency in audience optimization, retargeting techniques, and setting up Google Shopping via the Google Merchant Center for targeted e-commerce promotions.

  • Analyzing Success with Google Looker Studio: Master the creation of detailed performance reports using Google Looker Studio, empowering you with the data insights needed to continually refine your advertising efforts.

Engage and Learn with Interactive Quizzes

Make learning fun and interactive with quizzes designed to test your understanding and reinforce key concepts. With every module, challenge yourself with questions that ensure you're grasping the essence of each advertising tool and strategy.

Get Started on Your Advertising Journey

Whether you're looking to drive traffic to your website, optimize your advertising spend, or explore the possibilities of AI in digital marketing, this course offers a comprehensive roadmap to success. Updated to reflect the latest layout of the Google Ads Manager and enriched with practical screen recordings, you're set to embark on a journey that transforms the way you approach digital advertising.

Join us to unlock the secrets of effective online advertising and position yourself at the forefront of the digital marketing revolution.

Launch Your Campaign with Google's AI-Powered Search Advertising

Elevate your online presence and achieve your business goals with Google's AI-Powered Search campaigns. Google Ads, renowned for its expansive reach and precision targeting, offers a strategic Pay Per Click (PPC) advertising model that turns searches into valuable leads and sales. The evolution of PPC into an AI-enhanced platform means that now, more than ever, your campaigns can benefit from smarter, data-driven insights, optimizing your spend and maximizing your return on investment (ROI).

Accelerate Your Path to Success with Google Ads

This course is designed to fast-track your mastery of Google Ads, cutting down the years typically needed to learn effective PPC campaign management. Whether you're new to digital advertising or looking to update your skills with the latest AI advancements, you'll find actionable strategies and insights to make your campaigns more efficient and impactful.

What You'll Discover:

  • AI-Enhanced Targeting and Optimization: Learn how Google's AI algorithms can help you craft campaigns that reach your ideal customers by predicting search behaviors, improving ad relevance, and enhancing bidding strategies.

  • Broaden Your Reach Across Platforms: Understand how Google Ads integrates with YouTube, Blogger, and the Google Display Network to expand your visibility across the web.

  • Deep Dive into Google Ads Analytics: Master the use of Google's Analytics dashboard to track your campaign performance in real-time. Discover how to leverage data to fine-tune your ads, targeting, and content strategy for optimal outcomes.

  • The Value of Google Ads in Your Marketing Mix: Even if you're seeing success with organic search, incorporating Google Ads into your strategy can provide a significant competitive edge, ensuring your brand stands out in a crowded marketplace.

Harness the Power of Smart Bidding and AI-Powered Search with Broad Match

Elevate your digital advertising strategy with the advanced capabilities of Google's smart bidding and AI-powered search technologies. This course segment is designed to guide you through the nuances of leveraging these powerful tools to enhance your PPC campaigns' effectiveness. By integrating smart bidding and broad match strategies, you'll unlock new levels of optimization, targeting precision, and overall campaign performance.

Craft Click-Worthy Google Ads Copy

Discover the art of writing Google ads copy that captures attention and drives action. Learn how to craft messages that resonate deeply with your target audience by evoking strong emotions, sparking curiosity, and prompting engagement. With practical tips on making your ad copies concise, impactful, and enriched with specific details, you'll master the skill of creating ads that people are compelled to click on.

Strategize with High-Quality Keywords

The foundation of a successful Google Ads campaign lies in selecting the right keywords. This course teaches you how to identify and choose keywords that are highly relevant to your products or services, ensuring your ads are presented to those with genuine interest. By focusing on high-quality, pertinent keywords, you position your campaign to attract and convert the most promising prospects.

Optimize Your Targeting Strategy

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Instructor Details

Ing. Tomáš Morávek

Excellence in Every Detail: Where Over 1 Million Learners Grow With Confidence

Welcome to a learning space where ambition meets action—and dreams turn into measurable success. Join over 1,000,000 learners guided by Ing. Tomáš Morávek and his dedicated team, renowned for award-winning digital strategies and deeply human teaching.

Every course we create is crafted with care, purpose, and real-world impact in mind. You’ll gain more than knowledge—you’ll gain confidence, clarity, and the practical skills to thrive in the digital economy.

Here’s what you can expect inside each course:

Real-World, Hands-On Learning

Carefully structured lessons that equip you with skills you can apply immediately, from your first client to your next big career leap.

Clear, Step-by-Step Support

No fluff. No jargon. Just crystal-clear guidance you can follow with confidence—even if you’re starting from zero.

Immersive, Engaging Tools

From screen recordings and practical templates to smart checklists and creative quizzes—learning becomes active, inspiring, and enjoyable.

Premium Personal Support

You're never alone. Our team answers questions within 24 hours, ensuring your progress stays smooth, supported, and on track.

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Reviews

4.0

489 ratings on Udemy

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By Siddhesh Magar on 7/11/2024

It was really basic, only good for someone who is absolutely new to digital marketing

By Samson Kidha on 1/19/2024

I believe it is a good match for me. The thing is i am still very new to digital marketing so I am hearing alot of terminologies and I am still trying to catch up. However to answer your question, the content is super. i have understood everything. I believe now it's up to me to read and do the due diligence.

By Vadim Lipceanu on 10/30/2023

Very basic. It's more like a video tutorial from the help page, covering basic stuff. No advanced strategies, no in-depth knowledge shared. Meh

By Hassan EL-QAYED on 9/14/2023

i find the course very interesting but the voice in some videos ( madame two or three videos) is less if the problem is not my device. i learn a lot thank you so much.

By Francis Baguma on 9/5/2023

I have just completed this course and I must say it exceeded all my expectations. This course provided a comprehensive and in-depth understanding of digital advertising platforms, including Google Ads, YouTube Ads, and Bing Ads. The instructor's expertise was evident throughout the course, making complex concepts easy to grasp. The practical tips and real-world examples were invaluable in developing effective advertising campaigns. The section on retargeting strategies was a game-changer for me. Learning how to re-engage with potential customers was a crucial skill I needed, and this course delivered it flawlessly. Moreover, the inclusion of ChatGPT in the course was a pleasant surprise. It showcased the practical applications of AI in marketing, opening up exciting possibilities for personalized customer interactions. In summary, this course is a must for anyone looking to excel in the world of digital advertising. It's well-structured, informative, and delivered by a knowledgeable instructor. I highly recommend it to anyone serious about achieving success in online advertising.

By Daniel on 1/31/2023

I'm disappointed. Knowledge in this course are very basic and outdated. 1) Some of the examples are from 2020-2021 years 2) In google.ads videos they're using modifier plus... omg. It was 3) Also in google.ads videos you'll meet Expanded Text Ads which is not relevant since June 30, 2022 4) Only about 5% of whole information is from REAL account with statistics, all other is from test account that just have been created... awful 5) Very little information about the Performance Max campaigns Summarize: if you are just joined digital marketing - this course will have some benefits for you. But if you're advance - this will be waste of your time.

By Zaid Muhammad on 1/13/2023

It was such an amazing experience after watching your Udemy Google ads course that was amazing and knowledgeable enough that I can't explain it in my own words.

By Arturo III Ravelo on 4/2/2022

I was going to stop just after the introduction. I was literally shocked! But when the lady came up, I honestly got satisfied with the explanation. It was clear and concise.

By Benedikt Pfeifer on 9/1/2021

Very good explaination and broad perspective of the topics for Google Marketing. As a beginner I find it really helpful!

By Anshul Manapure on 8/4/2021

Course is really good. This is my first time learning anything about marketing and like it how they are covering all the basics and all the details. If there's an option on udemy to update your feedback once you completed the course, I'll surely do so.

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Overall Score : 80 / 100