MailChimp Free Mailing Lists: MailChimp Free Email Marketing (Udemy.com)

MailChimp Free Mailing Lists: MailChimp Free Email Marketing

Build a responsive list, send beautiful campaigns, automate like a pro, and test what works—without spending a dime on software.

Are you ready to turn casual visitors into loyal subscribers—and loyal subscribers into paying customers? In this practical, step-by-step course, I walk you through MailChimp’s free toolkit for list building, campaign creation, basic automation (autoresponders), A/B split testing approaches, audience segmentation, and performance analysis. You’ll go from zero to send with confidence, using best practices that protect deliverability, increase opens and clicks, and nurture real relationships.

Why this course?

Because you don’t need fancy software to do real email marketing. You need clarity, a proven workflow, and practical exercises you can complete as you watch. This course is complete, structured, and hands-on—with workshops and projects that move you from learning to doing.

I’m Brian Jackson—author of ~2 dozen books, publisher of 100+ titles, and instructor of 50+ Udemy courses. My specialty is simplifying complex tools into clear, repeatable processes (delivered in a calm, easy-to-follow voice). If you want the shortest path from setup to results, you’re in the right place.

What you’ll learn (and actually implement)

• Set up your free MailChimp account the right way, fast

• Build a compliant subscription flow (double vs. single opt-in) that protects your list quality

• Create professional email templates—or skip templates using clean, high-converting plain-text styles

• Design and launch your first campaign step-by-step, from subject lines to send

• Add signup forms to your website (including WordPress) and books

• Use segments and simple tags to target the right people at the right time

• Read reports (opens, clicks, subscriber activity) and translate metrics into decisions

• Run practical A/B split tests (subject line, send time, content approaches) to improve results

• Set up free automation (welcome emails & simple nurture) to engage on autopilot

• Build high-converting squeeze/landing pages with FunnelKit Go and connect them to MailChimp

• Integrate your list with Facebook & Twitter to expand reach

• Follow deliverability basics (how email servers work, list hygiene, the 80/20 value rule)

Exactly who this course is for

• Creators & authors who want to grow a reader list and sell more books

• Coaches, consultants, and solo founders building an audience and booking clients

• Course makers & educators who need automated onboarding and launch sequences

• Shop owners & side-hustlers who want repeat customers without paid tools

• Marketers new to email who want a complete, do-this-today playbook

Projects & workshops you’ll complete

• Create and verify your MailChimp account (with best-practice settings)

• Build your first audience/list and import contacts safely

• Publish a signup form and promote it with a clear value exchange

• Craft and send your first campaign using a proven template flow

• Segment your audience and fine-tune a follow-up send

• Implement a welcome autoresponder (free automation)

• Set up a basic A/B test and read the results

• Launch a squeeze page with an opt-in form tied to MailChimp

Course outline at a glance (14 sections • 76 lectures • 4h 50m)

• Orientation & Quick Start: How MailChimp works; how to watch effectively (speed, bookmarks)

• Creating Your Account: New look-and-feel tour, setup walkthrough, workshop & project

• Building Your Mailing List: Create/import lists; subscription UI; double vs single opt-in; required fields; promotion tactics; workshop & project

• Mounting an Email Campaign: Templates (and when to skip them), campaign build pt. 1 & 2, sending, free images via Pixabay; workshop & project

• Managing Lists & Campaigns: Reports (opens/clicks), segments, campaign tuning, subscriptions; project & summary

• Additional Tactics: WordPress signup forms, promote your list in your books, A/B split testing, better email copy, social integrations; project

• Squeeze Pages: Examples; build with FunnelKit Go; add opt-in forms; connect MailChimp; ethical selling with the 80/20 rule; project

• Free Automation (Autoresponder): Welcome sequence overview, sample messages, a complete example; project

• Foundations & Deliverability: How email servers work, list hygiene, sending discipline, what to do next

• Bonus: Course catalog at a glance and additional resources

(Each major section includes an Introduction, a Workshop, a Project, and a Summary so you progress with structure and momentum.)

Tools, templates, and frameworks you’ll use

• Checklist: Account & audience setup in under 30 minutes

• Campaign Flow: Subject line → preheader → body → CTA → post-send analysis

• Testing Matrix: What to test first (impact vs. effort)

• Copy Frameworks: Welcome email, value email, gentle pitch email

• Squeeze Page Formula: Hook → value → proof → opt-in → reassurance

Results you can expect

• A functioning email marketing system built on MailChimp’s free capabilities

• A clean, growing subscriber list that you can segment and nurture

• Your first campaign sent, measured, and improved with a simple test

• A welcome autoresponder that says hello, delivers value, and earns trust—automatically