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Copywriting A-Z write a copy that attract, convince & sells (Udemy.com)

Copywriting powerful formulas to write headlines & body that increase sale + marketing copywriting & writing tips

Created by: Alireza Etemadi

Last updated November 2018

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What you will learn

  • Write effective copies that sale and increase attention
  • use cognitive biases in their copies
  • increase the percentage of people who fallow the call to action

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews76#378 of 419 by number of reviews
  • Length2.6 hoursshorter than 65% of them
  • Last updatedNovember 2018earlier than 83% of them

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Course Description

Learn and master how to write a powerful copy that increase sale, attention, followers with using practical tips and techniques.

You will learn how to:

  • What is copywriting

  • Who is your customer

  • 6 powerful formulas to write a good headline

  • Cognitive biases in headline

  • AIDA

  • How to write a copy (body) that increase call to action

What is copywriting?

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Copywriters help create billboards, brochures, catalogs, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, tag lines, white papers and other marketing communications.  


How are we going to do it?

We should present an argument strong enough to convince visitors that what we are going to provide them (product, info, free sample, …) worth a lot more than what they give us (email, phone number, money, …)


Where you can use copywriting?

  • Market research

  • Email marketing

  • Search engine optimization(SEO)

  • YouTube

  • Instagram

  • Facebook

  • Twitter

  • ...

If you really want to write a copy that sells, join this course because these are the core of a successful marketing and sales.

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Instructor Details

Alireza Etemadi

Graphic Manager

ETG trading groupe Aug 2004 - Present
One of my responsibilities at the company, coordinating all promotions, design of catalog, business card, banner, advertising video, photography of meat productions, website, Animation ... . Now Due to relocate, im Only Serve as, photographer and Advertising Consultant in this company.

Industrial Photography

personally May 2003 - Present
At this time (12 years), More than 58 companies have been working in the field of industrial photography. This cooperation in the fields, food photography, cars photography, animals photography, pictures of buildings, electronic products photography, wedding photography, photography of official celebrations, Home appliances Photography, ...

ETG trading groupe Nov 2006 - May 2013
after one year for study course in meat production, i was selected Serve as Assistant Production  acquiring the necessary expertise i was selected Serve as Production Manager. at this time i Training the meat production management to many students, oder meat technologist, Director of industrial factories, ..

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Reviews

4.4

76 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Dolly N Ogle on 1/22/2024

yes, it is. It has put a lot of things into perspective and broadened my understanding of copywriting skills.

By Nickeisha Henry on 6/30/2020

This course has given me very insight information on copywriting especially as a beginner. Pouya has clear understanding of what he teaches and I look forward for more rewarding courses with him.

By John Sallie on 4/30/2019

I've enjoyed the course thus far. I had taken some other Copywriting courses so was expecting some repetition. Pleased to have discovered a great deal of new information.

By Chiara De Giorgi on 3/19/2019

I found the course very well constructed and I appreciated a lot the practical tips, such as the lists and the examples.

By Silvia Spurway on 12/9/2018

Ok, I finish the course and I have to say it is a great course with some depth insider knowledge. I would recommend it to anyone who wants to improve their knowledge. Thank you for the lessons. I loved the Cognitive Biases. sylvia

By Alicia Lansdown on 9/24/2018

It's not everyday you do a course that gives you the confidence to immediately implement new skills you learn. This course helped shift my mindset toward writing more persuasive copy which I have already applied to my work in the real world.

By Marcy Shoberg on 3/11/2018

The instructor seems to really know his stuff and enjoy teaching. The exercises were helpful. I wouldn't say I've become a copywriting expert by finishing the course, but I have many ideas of what to practice.

By Naveen Kumar Dubey on 12/20/2017

I learnt all about Copy writing as mentioned in this course. Even though I am not a professional Copywriter, I can write copies that are attractive, convincing and can be sold

By Rogerio Pagliarini on 8/3/2020

By Viet Bui on 11/27/2018

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Read all 76 reviews on Udemy

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Quality Score

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Overall Score : 88 / 100