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Learn AdWords in 60 Minutes (Udemy.com)

A comprehensive introduction to Google Adwords, for business owners who want to promote their businesses on Google.

Created by: David Black

Last updated March 2015

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What you will learn

  • Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads.
  • Develop AdWords campaigns that are structured properly, have high quality scores and ultimately give your business a competitive advantage over other advertisers.
  • Use the lecture as a "handbook for AdWords" within your business, able to refer back to it, whenever you need it.

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews418#204 of 419 by number of reviews
  • Length0.9 hoursshorter than 94% of them
  • Last updatedMarch 2015earlier than 98% of them

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Course Description

An essential introduction to Google Adwords from a world class PPC consultant.


This AdWords course is the introduction to David Black's popular course Google AdWords Business Training also available on Udemy.

It has been specifically designed for business owners who want to:

  • Learn more about how your business can use simple techniques to significantly improve the performance of their campaigns
  • Understand how to research, develop & manage profitable AdWords campaigns
  • Know how to effectively monitor and optimise your campaigns


ABOUT THE AUTHOR

David Black is one of the UK's most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns.

If you have any questions, or would like some AdWords advice, please feel free to get in touch.


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Instructor Details

David Black

David Black is one of the UK's leading AdWords trainers and consultants, with over 6 years helping hundreds of businesses to reach their goals.

He's here to help if you have any questions or want some advice, simply get in touch.

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Reviews

4.1

418 ratings on Udemy

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By Ruciak Frederic on 9/5/2016

The lectures are free so it's a great place to start to have a global understanding of what is an adwords campaing. Nevertheless, for me the lectures have not really found the right balance between conceptual presentation and detailed implementation. For example there is no explanation on how qualilty score changes the ranking of the bid but a detailed explanation on how to add it in the dashboard.

By Scott Quin on 6/20/2016

out of the several course I have done relating to google I would rank this up there. Very structured layout of how to run a campaign and ad groups, actually explains the difference between the keyword settings broad, exact and Phrase. Only reason I am not giving it 5 stars is because of the monotone voice - ok with small courses but i was struggling half way through to pay attention despite the excellent course break down- just being honest but definitely recommend

By Genesis Lopez on 6/6/2016

The instructor presents relevant information in a very organized and easily-understood manner. My only recommendations would be for him to physically go through processes using examples and change his tone a bit to sound more enthusiastic.

By Cindy Gibson on 5/23/2016

I'm now able to understand some differences between campaigns, ad groups and keywords and how they all relate. I did not know this. I felt like this course helped me with the basics and was well presented.

By Cris Morgado on 3/10/2016

It is a great course. I would have preferred if the examples were done live but got used to the screen captures. Overall the content is very good and well laid out. Great primer.

By Anne-Sophie Lanier on 1/29/2016

Learned quite a bit although some important but easy points are repeated a little bit too often for my taste. I would have preferred more in-depth comments on certain practical aspects of optimising campaigns and higher res screenshots.

By Brian Lacouvee on 1/1/2016

Trouble making out screen shots of adwords site. Voice kept changing tone from chapter to chapter. Diagrams made it difficult to keep up with topic. Sorry. Really nothing special.

By Rosa Bosma on 7/18/2015

This course goes into depth about everything you need to know to get started with Google AdWords, and provides you with insights for the future of your campaigns. Plenty of glances at Google Adwords in action from a user perspective.

By Melanie on 7/14/2015

This is a good introduction to adwords but I was wanting help with the bidding and costing side of it.

By Srinidhi Ranganathan on 6/27/2015

Thanks..Gained a lot of insights on using Google AdWords with focus on Google Keyword Planner, Match types and how to effectively conduct keyword research and also terms like CTR, CPC etc..Enjoyed the course..

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Overall Score : 82 / 100