Natural Products Entrepreneurship: Herbalism, Skincare, Spa+ (Udemy.com)
Start your own natural products company selling natural remedies, herbal medicine, skin care, spa products and more.
Created by: Elizabeth Heck
Last updated April 2025
What you will learn
- Find your market niche for success
- Build a winning brand
- Research your customer, competition and sales market
- Understand business basics and administration
- Get a step-up on product development
- See outsourcing as an invaluable resource
- Get the insights on distribution channels
- Market for success
How it compares
Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:
- Rating4.7 out of 5higher than 90% of them
- Reviews562#169 of 419 by number of reviews
- Length2.2 hoursshorter than 70% of them
- Last updatedApril 2025more recently than 56% of them
Course Description
DO YOU DREAM OF YOUR OWN NATURAL PRODUCTS COMPANY?
You can be your own boss in a high profit home business.
This invaluable course will take you step-by-step on how to make it happen. You will be able to get up and running fast.
The course will save you countless hours of research, trial and error, time and frustration. Avoid the mistakes and move forward with confidence.
Here is what students have to say about the course:
★★★★★ "So far, this course has greatly exceeded my expectations!" – Karen M
★★★★★ "As an entrepreneur currently working this process, I wish I would have watched this FIRST! Excellent, free resources for doing ground work." – Jessica L
★★★★★ "This course was very informative. I am wanting to start a bath product business in South Africa, and I am new to being an entrepreneur, so this information and the guidance is invaluable. I will be going back and forth in the course as I do each step in starting and growing my business. Although the examples were US this information still gives me guidance on where I can look in South Africa. Thank you very much." – Robyn M
★★★★★ "I appreciated how much helpful information was shared in this course. There were websites we could pull up as your listening to the course, she included bottle and packing companies and so much more. I would recommend this course to anyone looking for instruction on "Startup" it is well informed and structured." – Rose W
★★★★★ "This course was amazing, it really helped me to understand what is involved in a natural product business, it is really great if you are starting out in this industry for the first time and have no idea where to begin." – Angie
The natural products industry is experiencing one of the highest growths of all markets. Some have dubbed it “the money industry.”
Leading research firms predict strong annual growth for natural products. There currently is more than four times the projected growth rate of other mainstream consumer goods.
If you truly enjoy entrepreneurship, home business and working with natural products then this course will greatly benefit for you.
You will be selling products that consumers purchase over and over again. Once they get to know and love your brand they’ll continue to purchase from you and your customer base will continue to grow.
We will go through everything you need to know.
Your instructor, Elizabeth Heck has 25 years of experience in working with plant medicines. She is by far, Udemy’s most qualified herbal instructor. Rest assured, you’re in good hands. With an extensive teaching background, she knows how to guide you through your herbal learning journey with ease. Even better, she is there for you throughout the course to answer any of your questions. That’s incredible value!
More of what students have to say:
★★★★★ "This course was great. She gives so much valuable information to help you succeed in starting you new business. I truly enjoyed and will be using tools for my own business purposes." – Frances B
★★★★★ "I really appreciated this course, and the width and depth of the advice given. It makes you feel you have a solid base of information from which to start marketing your product. Thank you!" – Katrina L
★★★★★ "So far, this course has been quite informative. I'm taking plenty of notes and plan to delve into the resources the instructor has suggested as well as researching my own to expand on the topics discussed thus far. I'm pleased to say that my expectations have been exceeded, and I'm just beginning the course. There is quite a handful of content that I was not already aware of, and pleased to have learned about. I feel the content in this course will aid in the success of creating a product my customers will love and a company that I am confident in. Thank you for your time and effort in collaborating this beautifully made, comprehensive course! I look forward to thoroughly enjoying it!" – Marisa R
You have lifetime access to the course so you can take as long or short as you wish to go through the material. You can replay the videos at anytime using the course as an ongoing reference. You also have a 30 day money back guarantee.
BE SURE TO ENROLL NOW!
Instructor Details
- 4.7 Rating
562 Reviews
Elizabeth Heck
As Udemy’s most qualified wellness instructor, Elizabeth has a solid background in healing arts. She has a 25 year history working with clients and creating wellness products. She was the founder of a successful herbal products company is also the founder and current Director of the Home Herb School. The school offers a complete suite of wellness courses empowering students on their journey to better health.
Elizabeth taught wellness curriculums for a large metropolitan agency for nearly a decade. She also makes speaking appearances at the top health-centered conferences, teaching centers and events globally. Most notably, Elizabeth frequently presents at the International Herb Symposium which invites the most highly respected teachers from around the world, the New England Women's Conference, one of the oldest, largest and most honored wellness gatherings and the legendary Sage Mountain Retreat Center.
Beyond her degree from the University of Minnesota, Elizabeth's formal wellness training started back in the late 1990s. Education with world-renowned teachers includes:
▪ Dr. Robert Mohlenbrock
▪ Rosemary Gladstar
▪ Lise Wolff
▪ Matthew Wood
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Reviews
By Brittany Thomason on 2/14/2022
Being someone who has always had a knack for wanting to start their own business and be successful so far this course has shown me that I have always been on the right path just never had the proper resources and now that I can mix my love for natural products and herbalism with my passion for business I can only imagine where this will take me
By Zainal Abidin Tinggal on 11/9/2021
This programme is for beginners and contains mostly tips based on the experience of the trainer. To go forward we need to do additional research on specific topics such as market research, branding and record keeping. But she did share some good links and sources of information. All in all a satisfactory programme for somebody thinking of starting a business in the natural products.
By Kathryn Willette on 8/19/2021
So much useful information, a ton of things I never thought of. Great course for anyone considering starting their own business, gave me a lot to think about and I look forward to revisiting the course in the future when I'm ready to seriously explore putting the information to use. Highly highly recommend this course!!!
By Kweku Affanyi on 6/7/2021
I do recommend this course for anyone who want to start something on his or her own. i have been struggling for such step by step breakthrough course on how to launch a product line and this course has thought me all i need. thank you.
By Angie on 12/27/2019
This course was amazing, it really helped me to understand what is involved in a natural product business, it is really great if you are starting out in this industry for the first time and have no idea where to begin.
By Lani on 12/25/2019
I am not in the States and I appreciated that you use examples you are familiar with, but perhaps you could take less time going through a specific website's menu and pages and a little more on a generic "checklist" of things to look out for or put into place i.e the adhesiveness of the labels or that you need barcodes and how to obtain them with the relevant pitfalls etc. Otherwise I am really enjoying the course and learning a lot of new information. Thank you
By Sharon Ellis on 11/5/2019
Wonderful information. Somethings and web site I had experienced. There are other aspects I did not think I need to explore. It is also good to know that I am using the same vendors such as Mountain Rose. Thank-you.
By Vicki Noble on 3/15/2019
This was a fantastic course where I learned much about labeling and regulations that I had not previously known. I have taken 3 or 4 of Elizabeth's courses. I must say, I *really* miss having the transcript that was available in some of the others. I enjoyed being able to read along and reread the text afterwards or when I could not be online. Otherwise, I say 5 stars! (I have three or four more of Ms. Heck's classes on my wish list now, too {and I hope they have transcripts})!
By Robyn Masters on 1/7/2019
This course was very informative. I am wanting to start a bath product business in South Africa, and I am new to being an entrepreneur, so this information and the guidance is invaluable. I will be going back and forth in the course as I do each step in starting and growing my business. Although the examples were US this information still gives me guidance on where I can look in South Africa. Thank you very much.
By Rose Weng on 5/21/2018
I appreciated how much helpful information was shared in this course. There were websites we could pull up as your listening to the course, she included bottle and packing companies and so much more. I would recommend this course to anyone looking for instruction on "Startup" it is well informed and structured.
Quality Score
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Overall Score : 94 / 100












