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Google Ads 2026: How to Drive Sales With PPC! (Udemy.com)

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business

Created by: Anton Voroniuk

Last updated March 2026

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What you will learn

  • How Google Ads (Adwords) works, its pros, and cons
  • About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each
  • How to create a Google Ads account and contact Google Ads Support
  • How to launch and optimize successful Google Ads Campaigns
  • Creating Google Ads Bidding Strategies
  • Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
  • How to write an ad and ad extensions
  • How to conduct keywords research and group keywords
  • How to determine a budget based on your keyword research
  • Working with Google Ads Editor
  • How to use Google Trends to understand your search demand seasonality
  • Setting up Google Analytics account and goals
  • How to list your macro and micro conversions
  • Installing Google Tag Manager, and Google Analytics tracking code

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Course Description

Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you're looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.

Do you want to start your first Google Ads campaign?

This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.


DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:

  1. What Google Ads specialist does and what the vacancies include

  2. How to create your perfect resume

  3. How Google Ads works, as well as its pros and cons

  4. Types of Google Ads

  5. How to set marketing goals and determine KPIs

  6. What marketing funnel is and why it's important

  7. How to create a Google Ads account and contact Google Ads Support

  8. How to launch and optimize successful Google Ads campaigns

  9. Creating Google Ads bidding strategies

  10. How to create compelling search ads

  11. Recommendations on how to create eye-catching visuals for ads

  12. How to conduct keyword research and find group keywords

  13. Working with the Ad Assets

  14. Setting up Google Analytics account and goals

  15. How to list your macro and micro conversions

  16. Installing tracking codes for Google Tag Manager and Google Analytics

  17. How to launch a remarketing ad campaign to convert, upsell, and retain customers

  18. How to perform conversion tracking to get the most out of your advertising budget

  19. How to use ChatGPT to boost your PPC efforts

  20. Tips on how to write resume and behave during job interview


YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

  • Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.

  • We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.


OUR PPC TRAINING INCLUDES:

  • Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

  • Lifetime access to the course and any future updates.

  • Students' Support: If you have questions, I will always be willing to answer them.

  • Complete the course and receive an Udemy certificate.


SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee.


Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you'll gain the knowledge and tools needed to succeed in this competitive field. Don't miss out on this opportunity to boost your marketing ROI. Sign up now!

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Instructor Details

Anton Voroniuk

Hi, I’m Anton Voroniuk, and I’m here to help you unlock the power of AI and digital marketing. Over the past 17 years, I’ve trained over 1,000,000 students worldwide as a Google Academy Trainer and AI enthusiast.

My passion for AI has been a long journey. Since 2017, I’ve worked with Google and Facebook as a Premier Partner Agency, staying ahead of the curve in AI-driven marketing. I’m also Google Cloud Certified as a Generative AI Leader, which recognizes my expertise in applying cutting-edge AI tools to real-world business challenges.

That passion led me to create SkillsBooster Academy, a place where professionals like you can learn how to use AI to save time, grow your business, and achieve your goals faster.

If you’re ready to master AI and stay ahead of the competition, join me at SkillsBooster Academy. Let’s take your skills to the next level and see you in the next course!



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Reviews

4.6

786 ratings on Udemy

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By Têko Kenneth Fabrice Lucas LOGOSU-TEKO on 1/7/2026

A good way for a beginner to step into the digital marketing and CPC world, but it only went into some depth with search ads and didn't provided more than an overview for most other things beyond that. Overall, it was a good course, simple for the most part, and interesting. Good job.

By Wajahat Ali on 10/25/2025

This is an amazing Google Ads PPC course for beginners who want to learn Google Ads and create their cv along with the course and update their skills. Highly reccommanded for the beginners who don't know that which skills to add in their resume for the job after completing the course.

By Kristijan Kotevski on 9/24/2024

Perfect Course for Beginners in Google Ads PPC, the only thing that I would like to mention in the reference for the future students is that some topics needs to be explained slowly and to be mentioned their overall importance of usage.

By Amit Kumar Rai on 11/21/2023

This course is excellent for me because I got a job offer & it's related to ppc and the interview will be tomorrow that's why it is useful and needed for me at that time. Thanks Skill Booster

By Faisal Shaikh on 7/26/2023

Please develop a slower breakdown strategy to have all ages beginners to sync up with the training as you move forward. I have noticed some of the contents are zipped through quickly. Also I have to use captions to understand the accent. Don't take me wrong, you are a very experienced and have awesome marketing knowledge, just need to improve on the audience side to get the message through and understood better. I love the content, gotta go and try it hands on ;) Section 4 is where we need more details and slow progression in order to proper grasp at it.

By Saifullah Khan on 7/9/2023

This course covers the basics of Google Ads. The instructor is a clear and engaging teacher, and he does a great job of explaining the concepts in a way that is easy to understand. But sometimes it's difficult to understand his accent. The course is well-organized and easy to follow. The videos are well-paced, and the instructor provides few opportunities to practice what you have learned. There are also several additional resources available. Overall, I would recommend this course to anyone interested in learning Google Ads. It is a comprehensive and well-taught course that will give you a solid foundation in digital marketing.

By Arvin Omilig on 5/28/2023

I learned the basic of google ads. I can able to understand well. Thank you My suggestions would be, I hope we gonna have course for pmax, google ads and in dept google ads like how to do retargetting in the future.

By Behailu Handiso on 4/16/2023

Taking the Google Ads course with you has been an absolutely fantastic experience! Not only is the material engaging, but their expertise and guidance have been invaluable in helping me understand the nuances of Google Ads. I highly recommend this course to anyone looking to improve their skills in digital advertising!

By Anna Koss on 2/15/2023

Excellent course for those just beginning to learn advertising online or for business owners who want to grasp how digital marketing works. Everything is clearly described, and a step-by-step process is provided for starting the first PPC campaign. I think it's great that the organizers included additional materials in the course that can also be helpful, especially if you're just getting started. Thanks

By Helena Klimt on 2/15/2023

It's fantastic to have a course from a business with extensive experience in digital marketing. Everything is explained in an engaging and understandable way by the lecturer, Anton.

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Overall Score : 92 / 100