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UdemyDigital MarketingPaid courseIntermediate levelCertificate

Lead Generation & Business Development with Dekker (Udemy.com)

Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing

Created by: Dekker the Marketer

Last updated August 2026

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What you will learn

  • The most cost-effective customer acquisition techniques in 2020
  • Proven lead generation methods including digital, traditional, and modern
  • Product marketing tips based on a decade of experience
  • B2C and B2B marketing
  • Startup marketing tactics
  • Go to market execution
  • User acquisition tactics that are quick, cheap, and effective

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 16% of them
  • Reviews576#165 of 419 by number of reviews
  • Length15 hourslonger than 85% of them
  • Last updatedAugust 2026more recently than 92% of them

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Course Description

You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.

Learn:

  • How I acquired users for less than 10 cents each

  • How my product generated almost 15 million views

  • How "triggers" are the key to capturing customers before they consider competitors

  • Product marketing

  • Demand generation

  • How to make your product go viral

  • How to move leads through your lead funnel

  • B2B and B2C customer acquisition tactics

  • Proven examples of customer acquisition success

  • How to grow your company extremely quickly

  • Why 2/3rds of marketers measure email effectiveness incorrectly

  • Why awareness, consideration, purchase is the wrong way to acquire customers

  • Modern frameworks for developing a customer-generating machine

  • Startup marketing

  • Acquisition funnels & marketing funnels

  • B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises

  • How to get meetings scheduled

  • Get meetings with prospective clients and customers

Learn from someone who:

  • Has an MBA form the number-one-ranked marketing school in the USA

  • Has over 10 years experience in hands-on marketing for companies small, medium, and large

  • Has published multiple books on product marketing

  • Has taught college-level digital marketing

This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing

  • Business Development

  • Customers Acquisition

  • Customer Acquisition Cost

  • Customer Acquisition Strategy

  • Customer Acquisition with Social Media

  • How to Create a Customer Acquisition Plan

  • Lead Generation Business

  • Small Business Lead Generation

  • Lead Generation Mastery

  • Digital Marketing

  • B2B Marketing

  • Marketing B2B

  • Content Marketing for B2B Enterprises

  • Get Customers

  • Get Your First Customers

  • Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

  • Demand Generation

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Instructor Details

Dekker the Marketer

Marketing Management Experience

• Global Product Marketing & Brand Manager for Sony PlayStation

• Vice President of Marketing for a Google accelerator startup

• Senior Product Marketing Manager for a Series-A startup

• Product Marketing Manager for a Google-backed Series-D startup

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

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Reviews

4.2

576 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Louis de Gislain de Bontin on 3/3/2025

Just a bunch of repurposed videos with no structure at all. Also, hiding ads in a paid formation is highly immoral! There is some valuable information, but without a clear structure, it's difficult to follow the class

By Damian Audus on 1/10/2025

A lot of it is telling me what I already know, but its good because I wanted to make sure I'm not missing something.

By Heru Wibowo on 5/12/2024

Absolutely! This resource perfectly aligns with my aspirations and insatiable thirst for knowledge. My ultimate goal is to master the art of lead generation, and I firmly believe that engaging with this material is an essential step in my journey toward expertise in the field. It's like finding a key piece of the puzzle that will unlock the door to my desired destination.

By Anonymized User on 12/14/2022

A good course for anyone interested. However, it was too long, too many quizzes and well not mine.

By Adedotun Adeite on 1/7/2022

I have been enjoying the course so far and I've gotten more insights than when I just ran LinkedIn and Facebook lead gen ads without proper tools. I have also found useful tools I didn't know existed on LinkedIn. It's a great course.

By Sophie Kinley on 7/4/2021

Dekker is a fantastic instructor - he is very knowledgeable about paid advertising on all social channels, email marketing, and an expert in LinkedIn marketing. I would recommend this course to anyone wanting to expand their expertise with regards to about Lead Generation and Digital Marketing.

By Daniel Peters on 2/5/2021

Awesome. This course is full of great explanation and practical examples to make lead generations successfully. Also there are many examples to get customer acquisition cheaper which is so useful.

By Cristian Rosette on 2/4/2021

Amazing course. Full of information to improve the lead generation for your business. Thanks for great tips how to use e-mail and cold calls to boost the quantity of lead. Helped me alot!

By Anvit Goyal on 2/2/2021

I watched all the course for a day. I managed to use all the tools that instructor shared in here. I boosted the quantity of my customers on 20% just for two weeks. Thank you for bunch new information.

By Dustin Melatesta on 2/1/2021

All the course I watched on one breath. I found out new way for me to get more clients and also to make user acquisition cost much cheaper than I have currently. Thanks alot.

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Overall Score : 84 / 100