Lead Generation & Business Development with Dekker (Udemy.com)
Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing
Created by: Dekker the Marketer
Last updated August 2026
What you will learn
- The most cost-effective customer acquisition techniques in 2020
- Proven lead generation methods including digital, traditional, and modern
- Product marketing tips based on a decade of experience
- B2C and B2B marketing
- Startup marketing tactics
- Go to market execution
- User acquisition tactics that are quick, cheap, and effective
How it compares
Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:
- Rating4.2 out of 5higher than 16% of them
- Reviews576#165 of 419 by number of reviews
- Length15 hourslonger than 85% of them
- Last updatedAugust 2026more recently than 92% of them
Course Description
You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.
Learn:
How I acquired users for less than 10 cents each
How my product generated almost 15 million views
How "triggers" are the key to capturing customers before they consider competitors
Product marketing
Demand generation
How to make your product go viral
How to move leads through your lead funnel
B2B and B2C customer acquisition tactics
Proven examples of customer acquisition success
How to grow your company extremely quickly
Why 2/3rds of marketers measure email effectiveness incorrectly
Why awareness, consideration, purchase is the wrong way to acquire customers
Modern frameworks for developing a customer-generating machine
Startup marketing
Acquisition funnels & marketing funnels
B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises
How to get meetings scheduled
Get meetings with prospective clients and customers
Learn from someone who:
Has an MBA form the number-one-ranked marketing school in the USA
Has over 10 years experience in hands-on marketing for companies small, medium, and large
Has published multiple books on product marketing
Has taught college-level digital marketing
This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing
Business Development
Customers Acquisition
Customer Acquisition Cost
Customer Acquisition Strategy
Customer Acquisition with Social Media
How to Create a Customer Acquisition Plan
Lead Generation Business
Small Business Lead Generation
Lead Generation Mastery
Digital Marketing
B2B Marketing
Marketing B2B
Content Marketing for B2B Enterprises
Get Customers
Get Your First Customers
Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders
Demand Generation
Instructor Details
- 4.2 Rating
576 Reviews
Dekker the Marketer
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
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Reviews
By Louis de Gislain de Bontin on 3/3/2025
Just a bunch of repurposed videos with no structure at all. Also, hiding ads in a paid formation is highly immoral! There is some valuable information, but without a clear structure, it's difficult to follow the class
By Damian Audus on 1/10/2025
A lot of it is telling me what I already know, but its good because I wanted to make sure I'm not missing something.
By Heru Wibowo on 5/12/2024
Absolutely! This resource perfectly aligns with my aspirations and insatiable thirst for knowledge. My ultimate goal is to master the art of lead generation, and I firmly believe that engaging with this material is an essential step in my journey toward expertise in the field. It's like finding a key piece of the puzzle that will unlock the door to my desired destination.
By Anonymized User on 12/14/2022
A good course for anyone interested. However, it was too long, too many quizzes and well not mine.
By Adedotun Adeite on 1/7/2022
I have been enjoying the course so far and I've gotten more insights than when I just ran LinkedIn and Facebook lead gen ads without proper tools. I have also found useful tools I didn't know existed on LinkedIn. It's a great course.
By Sophie Kinley on 7/4/2021
Dekker is a fantastic instructor - he is very knowledgeable about paid advertising on all social channels, email marketing, and an expert in LinkedIn marketing. I would recommend this course to anyone wanting to expand their expertise with regards to about Lead Generation and Digital Marketing.
By Daniel Peters on 2/5/2021
Awesome. This course is full of great explanation and practical examples to make lead generations successfully. Also there are many examples to get customer acquisition cheaper which is so useful.
By Cristian Rosette on 2/4/2021
Amazing course. Full of information to improve the lead generation for your business. Thanks for great tips how to use e-mail and cold calls to boost the quantity of lead. Helped me alot!
By Anvit Goyal on 2/2/2021
I watched all the course for a day. I managed to use all the tools that instructor shared in here. I boosted the quantity of my customers on 20% just for two weeks. Thank you for bunch new information.
By Dustin Melatesta on 2/1/2021
All the course I watched on one breath. I found out new way for me to get more clients and also to make user acquisition cost much cheaper than I have currently. Thanks alot.
Quality Score
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Overall Score : 84 / 100












