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UdemyDigital MarketingPaid courseBeginner levelCertificate

What is Online and/or Digital Marketing (Udemy.com)

The basics of online and digital marketing channels

Created by: Olivier Mamet

Last updated March 2017

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What you will learn

  • Understand the basics of SEO
  • Understand the basics of Facebook Marketing
  • Understand the basics of LinkedIn Ads
  • Understand the basics of Google Ads & PPC & Display Advertising
  • Understand the basics of a Funnel

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.0 out of 5higher than 4% of them
  • Reviews1,072#98 of 419 by number of reviews
  • Length0.7 hoursshorter than 98% of them
  • Last updatedMarch 2017earlier than 91% of them

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Course Description

This is an amazing course for someone interested in understanding online marketing and all the main channels that are frequently used to promote products and services online. In this course, we will look at what is SEO and how to best approach SEO for your Business. What is google adwords and how to best approach it for your business. We will have a look at Facebook marketing and linked in marketing and finally finish with what is a funnel and how to build one for your own business.

You don't need to be a marketer to benefit from this course you will learn:

  • What is online marketing and what are the channels
  • How each channels work and how they can impact your company
  • Understand when to use one more than the other
  • What is a Funnel and how you can look at your own business from the funnel perspective.

Once completed, you should understand the basics of online marketing, and you should approach it in any situation. Additionally you will receive exclusive access to a private Facebook group where we can discuss together and chat about specific online marketing issues.

What are the requirements?

  • There are no requirements to take this course.

What is the target audience?

  • This course is for people who want to expand their knowledge and expertise in online and digital marketing. It does not require previous online marketing experience.

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Instructor Details

Olivier Mamet

Olivier Mamet is the director and owner of The Seo Consultant & Out of the box. The first one providing search engine optimization, online public relations, social media marketing and the other providing video marketing and video production services. A general enthusiast of the Internet of Things.

I provide online marketing services for various clients in the B to B space and B to C space.


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Reviews

4.0

1,072 ratings on Udemy

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By Paresh Naik on 10/7/2020

If you want to make a career in digital marketing or learn digital marketing for your business then this is not the course for you. But it will give you an overview and an introduction to digital marketing in only 39mins and thats the USP of this course. You will be introduced to terms and concepts used by digital marketeers. It was very helpful for me since i have recently started Digital marketing

By Vincent Osorio on 1/15/2018

Decent overview so far but sometimes the lecturer goes a bit too quickly or uses terms/phrases that aren't particularly known to the layman. The pacing feels rushed but I am learning a lot currently.

By Glena Pandya on 9/18/2017

If links could be provided to know how google adwords, keyword search is done. That would have been helpful. This lesson is basically giving a definition with a small process to conduct SEO, google adword. Less explanation and few examples

By Elie Kortbawy on 9/17/2017

I'll be soon joining a social media agency as a graphic designer and the manager gave me couple of terms and asked me to have brief idea about them (SEO, inbound marketing, content marketing, and lot more) and I think this course helped me a lot. Oliver knows how to deliver his message clearly without boring you

By Gintaute Vitkute on 9/16/2017

Great beginners course, lots of important info. The section on Facebook and LinkedIn was a bit too fast for someone who doesn't know how it works. But otherwise, a great fast course on a little bit of everything, although no Instagram analysis. Thanks, I enjoyed it!

By SDash on 8/20/2017

It's high level and relatively broad. Understand it's free and may be that's why . Instructor and content were clear. What lacked was A. metric of success B. detail steps C. some hands on practice

By Riya Chakravarty on 8/13/2017

Very good crash course in digital marketing. Covered all the basic fundamentals to get started on the subject. However, few of the topics I felt were completed in a jiffy which made it tough to follow.

By Albert Cameron on 7/23/2017

The instructor was very knowledgeable about the topic, but I had a hard time understanding some things that were said, perhaps because of his pronunciation and/or style of conveying the subject matter.

By Rebecca schnack on 6/14/2017

Everything was made simple for me to understand and the short videos helped me watch a little at a time as I go about my day. When I have a break between things that go on in life, I can conveniently sit down and do a class on my phone!

By Ravi P. S. on 4/30/2017

Excellent education for CXO people to understand true efforts, timeline goes into Digital Marketing & How it translate into true ROI to value it appropriately. Else they end up grossly undervaluing it.

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Quality Score

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Overall Score : 80 / 100