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The Complete Google AdWords Course: Beginner to Expert! (Udemy.com)

6-hour Beginner to Advanced Guide to Google Adwords. Learn effective Online Advertising using Search Network & YouTube!

Created by: Suppoman

Last updated July 2024

Our take

Based on the ratings of 1,050 students, a sample of their written reviews and the syllabus, as the course stood in July 2024. No course pays to be reviewed.

Suppoman's course is a five-hour, 76-lecture walkthrough of Google's ad platform, from the days when it was still called AdWords. It starts with campaign setup, then moves through ad writing, keywords, billing, bid strategies, ad extensions and remarketing. The last third is about YouTube video ads, including a section on a one-cent video campaign. The audience list is small business owners, marketing managers and freelancers, and the only requirement is a computer. It is really aimed at people who have never opened the dashboard.

Reviewers like the teaching. They describe an enthusiastic, clear presenter who repeats ideas with examples, and one says it skips theory and jargon. One reviewer says the course paid for itself in a day and that their ads were live and converting afterward. The complaints are specific, though. One student says the course is outdated, another wants step-by-step exercises to follow along with, and a third found some of the repetition unnecessary. A 3-star reviewer also questioned the backlink services the instructor recommended, noting two of them no longer exist.

The ratings are solid. 887 of about 1,050 ratings are four or five stars, and roughly 23,700 students have joined. The last update was July 2024, but the 2017 roots show, so expect the platform to look different from what students see today. At five hours it is a quick way to pick up the concepts and vocabulary. Anyone who needs a deep, current, hands-on build should pair it with Google's own help pages or a newer course. For a first look at how search and video ads fit together, it does the job.

Best forSmall business owners who want to set up a first search campaign and a YouTube video ad without wading through theory.
Skip it ifYou want click-by-click follow-along exercises or screens that match today's Google Ads, not the older AdWords interface.

Pros

  • Clear, upbeat teaching that repeats key ideas with examples, per several reviewers
  • Covers the path from first campaign to bidding, remarketing and ad extensions
  • About a third of the runtime goes to YouTube video ads, not just search
  • Short enough to finish in a weekend at roughly five hours

Cons

  • One reviewer calls it outdated, and the course still calls the platform AdWords
  • Mostly watch-along, with one quiz and no exercises; some want step-by-step practice
  • Repetition in places, and a backlink tip that points to services that have closed
It skips the fluff and overly technical jargon and theory. The strategies and tactics are from real world experience and can be applied rather quickly to gain success.
Vince M Guest, a student

Listed for all levels, but it really suits beginners. The only requirement is a computer with internet access.

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What you will learn

  • Run a Google Adwords Campaign that captures high-quality leads for your business or website

Course content

16 sections · 76 lectures · 5.2 hours of video 1 quiz, 2 articles

  1. 1Welcome to The Google AdWords Course! 2 free previews2 lectures · 8 min
  2. 2Let's Get Started With Google AdWords!6 lectures · 25 min
  3. 3How To Create a Campaign, the Effective Way!9 lectures · 31 min
  4. 4How to Write Super-Powerful Ads!1 lecture · 9 min
  5. 5Keywords - The Heart of Your Adwords Campaign!8 lectures · 42 min
  6. 6Setting up Payments and Billing!1 lecture · 2 min
  7. 7Creating your Google Adwords Conversion Campaign3 lectures · 17 min
  8. 8Google Adwords Bid Strategies! (Advanced)9 lectures · 24 min
  9. 9Enhancing your Advert with Ad Extensions5 lectures · 16 min
  10. 10How you should approach your Campaign results!1 lecture · 8 min

Who it is for

The instructor says it suits

  • Anyone who is looking to market their business with the use of Google Adwords
  • Small business owners / entrepreneurs looking for highly-qualified traffic to their website or product landing page
  • Anyone looking to make high quality Google Ads for themselves
  • Social Media and Marketing managers looking to run campaigns for their companies
  • Freelancers looking to run campaigns for clients

What you need before you start

  • You will only need a computer that has access to the internet

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 8% of them
  • Reviews1,050#101 of 419 by number of reviews
  • Length5.2 hourslonger than 60% of them
  • Last updatedJuly 2024earlier than 52% of them

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Course Description

If you are looking to convert browsers into Sales with the world's most powerful Online Advertising tool, Google Adwords, you may love this Udemy Course!

In this 5 hour Complete Google Adwords Course, you will learn to go from Beginner to Advanced in Online Advertising on the World's Biggest Search Engine.

In this course, you will learn how to:

  • Write a Super-Effective Ad using the new Expanded Text Ads
  • Choose keywords that trigger your ad to be shown to 'buying' browsers
  • Enable more conversions by attaching other product links to your ad
  • Maximise clicks and traffic to your web pages with ease
  • Select a bid strategy that gets you profit on your ad spend
  • Do Power Product Marketing on YouTube via Google Adwords for Video

Google Adwords can be the most powerful tool you have in your business-building arsenal to boost the sales of your product or service.

You will have Udemy's 30 day money back guarantee if for what ever reason this course did not meet your expectations, meaning the only thing you risk is your time!

So get learning Google Adwords and see precisely how you can turn the button on for your sales and start converting clients by the end of the day!

Don't delay, every minute could be costing you money!

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Instructor Details

Suppoman

Hey guys! My name is Suppoman, your Superhero Professor on Udemy.

I live in the UK with my son Harry. I started Cryptocurrency investing 7 years ago & am one of the top investors and YouTubers in the world. I turned $1000 into $13million through my skills in quantitative analysis & identifying high potential projects early.

I will teach you in a simple and entertaining way to keep you engaged and learning the best of what I’ve learnt. To me, learning should be easy to comprehend no matter what skill level you are at, and you should have fun doing it. 

What ever I teach, I have already mastered, and I pass my knowledge on to you. You will be taken through walkthrough tutorials that are super easy to copy and implement. You won't just see slides and theory and be left wondering how to do it.

My subject areas are:

Cryptocurrency - How to build your retirement fund with Cryptocurrency long-term investing & short-term trading, ICO/IDO investing, technical analysis and keep it safe in a Cryptocurrency wallet

Social Media Marketing - I have approximately 700,000+ in total followers across YouTube, Facebook, Twitter & Instagram.

Online Advertising - Facebook Ads, Google AdWords and YouTube Advertising.

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Reviews

4.1

1,050 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Anonymized User on 6/28/2022

The course should be more practical, should include step by step learning, so we can learn to use google adwords by following the steps the instructor is teaching us simultaneously.

By Vince M Guest on 12/11/2018

The course was very, very practical and realistic. It's a very good course for beginners and beyond. It skips the fluff and overly technical jargon and theory. The strategies and tactics are from real world experience and can be applied rather quickly to gain success.

By Christiaan Henny on 10/31/2018

Ik heb de cursus in 1 dag terugverdiend. Toen ik mij aan melde voor de Google Ads begreep ik er niets van. Na de cursus had al mijn advertenties staan, en ze converteren! Ik had uren en uren kunnen zoeken in de interface, maar door deze cursus te doen ga je vele malen sneller.

By Tomas Verver on 9/4/2018

Enthousiastic teacher! Complete course! Both accessible for beginners but also for people with some experience to get to a professional/higher level. If you want to learn how use Google Adwords if you want to optimize Google Search and YouTube (video) display this course is the one for you. The course is welcom for people who want an refresher on Google Adwords or want to grow from absolute beginner to more advanced user.

By Lav Jain on 2/18/2018

So many topics uncovered like display ads not covered in the course which is most important to learn if you're learning adwords, some topics in youtube are not covered like how to setup adsense for earning, or what if video goes viral and google displays ads on our video, how to place ads on youtube, how to create off page links manually etc.. I think instructor should pay more attention to improve contents of the course, rest the course was awesome, what ever the knowledge he gave was good.

By Anonymized User on 1/5/2018

The instructor is surely a professional with a vast scope of knowledge the only problem is that this course includes a tremendous amount of information that I can never grasp or remember, I need to have a photographic memory ,I did take some notes but that is not enough and in order for me to find value in this course is to have it handy all the time whenever I need it to go back and find out how a certain step should be executed otherwise this is a loss of time and money Thank you

By Duc Nguyen on 8/17/2017

A good course for beginners who have little or no experience with Google Adwords. After the first section you already learn the basic and get your first campaign up and running. I like the instructor's approach to the problem. However, there is still lot of room for more advanced materials and practices. I'm still not sure about using services such as imtalk, bulkping, pingfarm to build backlinks as the instructor recommended. And actually the last 2 services no longer exist.

By Louies lee on 6/20/2017

The instructor has really good energy and has made me enjoy this course! He explains easily and in detail. However, I don't really agree that the title of this course includes Beginner to Advanced because there are much more things to learn in Google ads such as display ad part. Overall, this course was really helpful for me to learn the search ad part and video ad part. Thanks Suppoman!

By Nikola on 4/25/2017

I like explanation but I would like ti see more for another type of business, Something like web design business. I would like to see how I should advertise my landing page for web development on google?

By Osama Al-Hasan on 4/8/2017

This course is a REAL ONE. Informative and useful especially for startup entrepreneurs to get their marketing on the right track. I like how he explains everything, step by step, and connects the points together to make the whole thing understood. I also enjoy watching this course and interacting with it, decent speed, and good motion of delivering thoughts & ideas which make it amazing! I recommend this course to everyone starting an eCommerce business to take full advantage of Google AdWords. It is the right course for me, thank you so much.

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Overall Score : 82 / 100