Advanced Google Ads Training: Master Strategies & Techniques (Udemy.com)
Google Ads: Hands on training in Google Ads techniques developed over 13 yrs. Module based + Heaps of Resources!
Created by: Mark Meyerson
Last updated September 2022
What you will learn
- Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
- Access Google Ads tools for forecasting performance
- Budget Optimisation techniques using regression formula
- Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
- Improving Geotargeting for Local Businesses With A Double Campaign Structure
- How To Setup, Run, Pivot & Interpret the Paid & Organic Report
- Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
- Identify Opportunities Between Organic & Paid Listings
- Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
- How to find the key pitfalls in any Google Ads account
- How to Audit a new or existing Google Ads account and find issues to improve upon quickly
- Utilise Dynamic Ad Customisers for more personalised ads
How it compares
Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:
- Rating3.9 out of 5higher than 2% of them
- Reviews1,072#98 of 419 by number of reviews
- Length5.5 hourslonger than 62% of them
- Last updatedSeptember 2022earlier than 67% of them
Course Description
A top rated Google Ads course dedicated to teaching advanced strategies & practice!
15 Modules, 69 videos and over 6 hours worth of advanced Google Ads training. From the theory all the way through to hands on practice, take your Google Ads skills to the next level.
5,400 students have now taken the course!
Course Overview:
The course is designed for Google Ads practitioners that already have some knowledge in setting up and running Google Ads accounts. The course explores advanced techniques and ideas that I have picked up and developed over 13 years running Google Ads campaigns for small to large clients.
I explain the concept behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.
Added Bonus: All students also receive a 30% discount on all products our digital marketing marketplace 'byMarketers'
What Students Are saying:
Adam Price wrote:
Brilliant course, a great resource for anyone looking for that next level up in Google Ads. I am only a quarter through the course and feel compelled to rate it five stars as it is that good.
SkyCorp wrote:
"Realy nice to learn how google ads work. Good Course"
Ross Molin wrote:
"Well articulated info and great examples"
Nina wrote:
"As a Google Ads expert myself, I found this course extremely insightful, I learned some new tricks that I was not aware of, compared to other courses that I purchased here in Udemy, Mark is actually a few of the only professionals that I can see has enough experience to correctly guide us and give accurate information on advanced strategies and techniques. 100% recommend"
Nitesh wrote:
"Great course, excellent content, amazing learning!!"
Andrei Stoiakin wrote:
"Plenty of useful details. The course I've been looking up for a long time."
Nirav Gokani wrote:
"Got to learn so many new things. I would definitely try some of the new tricks which could be helpful in driving traffic and conversions."
Dayne Frew wrote:
"Learnt a heap of new skills for running Ads. Great course, highly recommend."
Jordan Meyers wrote:
"Thank you so much for the course. The course is straightforward and to the point. There's not a lot of fluff. Everything is practical as far as advice. It isn't for novices, which I like. It is really hard to find any SEM courses that doesn't cater to an introductory level. I usually have to look at Udemy for this because LinkedIn Learning is usually very beginner level. Even then, I find that a lot of courses just cover the basics with a few intermediary modules. This course gives users suggestions they might not have thought of or noticed. Appreciate the insights."
Maryanne Evans wrote:
"Yes. It's advertised correctly and absolutely perfect! Love it so far. Certainly will buy more courses from Mark Meyerson."
Nick McHugh wrote:
"Great course, well paced with good resources to back up the lecture content."
Tyler Howard wrote:
"Very good content and instructor, the advanced knowledge in here definitely surpasses the trying offered in Google Skillshop. Excited to put the scripts into practice on some of my ad accounts"
Josh wrote:
"Great course! Gets into specific examples and responds to questions promptly"
Ashleigh Effinger wrote:
"Mark and his course are "the truth" no fluff! 98% of the competition is definitely NOT employing more than 2 or 3 of these advanced strategies let alone ALL of them! This course has far EXCEEDED my expectations! I have been looking EVERYWHERE for REAL advanced Google Ads strategies that are current and I found a very short detailed eBook with a few very solid strategies. I was so impressed that I reached out to Mark personally via email and that lead me here to his course packed with even more advanced strategies! Take this course it is worth it's weight in gold!"
Laura Manenti wrote:
"Really useful, clear and something handy to easily put in practice. I liked also that you were showing in practice how to apply the concepts explained."
Malvika Jain wrote:
"Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things mentioned here, and trying other courses by this instructor. The GA part was great."
Erdjan Remziev wrote:
"He absolutely amazed me by the knowledge he has. I expected that course to be " The usual HOW TO " But its actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc... You will explore a lot of advanced secrets even if you've been handling ads for a long time, like me. Thank that's really advanced course."
More About the Course:
The course covers specialised Ad reports like the organic & paid interaction report, remarketing strategy, machine learning functionality, competitor research, Google Analytics and so much more.
Another module contains a free Google Sheets template which automates budget tracking for multiple accounts. Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts. It is also gives results as to spend per day to meet monthly planned budgets.
I've also included a 30 minute Google Ads Audit, which takes you through step-by-step inside Google Ads from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts. I have completed 100's of Audits, I use this experience to show you common pitfalls and things you should be looking for.
The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any Google Ads account, they have been chosen for their practicality and usefulness. I will also be adding more modules into the course with time as I record them. I hope you enjoy the courses!
Instructor Details
- 3.9 Rating
1,072 Reviews
Mark Meyerson
13+ years of experience in the marketing industry, specializing in Paid Search & Analytics. Mark is a Director and the head of Search Marketing at One Egg Digital.
Mark's skills include:
- Running OED, a boutique digital marketing agency.
- Marketing strategy & execution consultation for major brands.
- Advanced paid advertising tactics
- Building eComm & Amazon businesses.
- Analytics and machine learning for enhancing marketing output
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Reviews
By Rishab Chandra on 6/17/2024
"Nothing new. As a Google Ads specialist, I know all these things very well. For me, 'advanced' means solving case studies."
By Nina on 1/1/2023
As a Google Ads expert myself, I found this course extremely insightfull, I learned some new tricks that I was not aware of, compared to other courses that I purchased here in Udemy, Mark is actually a few of the only professionals that I can see has enough experience to correctly guide us and give accurate information on advanced strategies and tecniques. 100% recommed
By Tara Beyer on 8/11/2022
The course demonstrates a depth of knowledge of Google Ads, but it was filmed in 2017/2018ish, so the details are outdated. I've been working with Ads for about a year for a B2B services firm and I was hoping to learn a bit more about how to optimize our existing campaigns. I'd say my only major takeaway was to try out using their Experiments function.
By Attila Németh on 12/10/2021
Very useful training! However too many topics covered, sometimes less in-depth discussion and sometimes lagging behind in updating materials or tools. Trainer´s voice has very varying quality over chapters.
By Ron Wiener on 1/24/2021
Highly recommend to intermediate users. Mark took numerous deep dives into topics and strategies that I was either only familiar with or wasn't aware of at all. He consistently used comprehensive in-platform walkthrough examples, across what seemed to be nearly a dozen or more real accounts generating real numbers, in a manner that helped me think creatively about my own implementation and critically about the process.
By David Krutky on 12/1/2020
Few useful bits here and there, but overall didn’t find this course provided a lot of value. Lots of fluff and filler, but the main concern I have is with the author just stating general facts that I already knew or can read on official sites rather than sharing his experience or strategy.
By Gerardo Rodriguez on 11/8/2020
good content
By Maryanne Evans on 10/13/2020
Yes. It's advertised correctly and absolutely perfect! Love it so far. Certainly will buy more courses from Mark Meyerson.
By Tyler Howard on 9/16/2020
Very good content and instructor, the advanced knowledge in here definitely surpasses the trying offered in Google Skillshop. Excited to put the scripts into practice on some of my ad accounts
By Virgilio Batista on 9/9/2020
xz
By U Greunke on 9/8/2020
Low GUI/presentation quality; audio quality not very good
By Nick McHugh on 9/1/2020
Great course, well paced with good resources to back up the lecture content.
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 78 / 100







