Digital Marketing Success: Proven Science and Design (Udemy.com)

Great course! Exactly the type of content I was looking for.My only suggestion would be to include some bulleted notes. I'm a reader and it was difficult to get a few concepts because I couldn't read them. (Could just be me) Overall AMAZING course that helped a terrible designer understand the best practices to designing great ads and post. Thanks s'much Chad. Best wishes

Such a wonderful learning experience. I majored in interior design in college, and I'm looking to get into graphic design now (7 years later). Even in the first few lessons, I had many ah-ha moments. The instructor explains everything clearly and shows what/why/how every step of the way.

This is very informative and easy to understand. Love the research backing and real life examples. I learned a lot from this course and am excited to start putting it into practice.

Great comprehensive course in terms of certain aspects... I did learn a few things but knew most of this information anyhow. He does do some nice side by sides and stuff but doesn't run the control to my liking. I prefer separate campaigns in each ad set so that I can see if maybe I make more money even with less click through. Certain things I wish were done but... that's just me being a Snob, Chad Does a great a job which is why I still rated a it 5 stars. Overall for most people this is going to be an enlightening course. I just happen to run social media and knew a good portion, the color studies were something different and quite awesome as were a few other things. Worth the pocket change for a potential huge change in perspective and profit.

Very good course with tons of info, however I did not realise it would be so design orientated. I am interested in the marketing side only so the hands on PS bits were very boring for me. Chad is a great instructor and is very engaging.

I like the scientific studies behind some of the findings about digital marketing, however, the course could have been made better had there been enough details. I like the color principle and how color affects people behavior towards a brand. This is a valuable aspect of the course that I am taking with me.

So far there has been more info on how to use photoshop than useable info on developing social content and running effective social media ad campaigns. The presentation style is quick and there's no real pauses or emphasis on the takeaways here. The examples and studies run are also very specific in application.

Just had to get this course from Chad. Why? Because all the courses he teaches are good! Learned that "size does matter" re Facebook image ads. Also, I wanted this course to learn about .gif/ad animation and cinemagraphs ... thanks Chad!

When I watched the preview of this course I thought that I will learn some very useful information about social media marketing. Backed by scientific researches, some inside black-art knowledge and examples how to apply this knowledge in practice. I also thought that the price of the course and the fact that the author has PhD guarantee the quality of the course… Unfortunately, I was wrong. The content of the course can be grouped in 2 categories. 1. 60% of the course takes the scientific research results overviews. Basically author is summarizing number of research papers about how people react to different type of post, pictures, colours, strategies, etc. This is great to know it but: - the presentations are made in rather boring way. Just some boards with crowded text and a lot of talking from author. After a while it is difficult to stay focused. - The conclusions from presented researches go like this: “Red color draws the attention, and the blue color calms the viewer but this depends on this or that factor and it may be completely opposite if something else, so be careful how you use red or blue…“ No consistent conclusions, just presentation of various researches which quite often stating different results. - Most of the presented theories are not backed by the practical examples. When I purchased the course I was hoping to learn some practical skills. Only few examples are backed by ad A/B testing on Facebook. Those examples are basically showing that: bigger picture or colourful, nice looking picture get more click… and that blue or red ad color doesn’t really matter… I was under the impression that the author will show more real life examples and A/B ad testing on Facebook to explain and turn the theory in to the practice! Unfortunately, no. Just a lot of talking. 2. 40% of the course is the training of Photoshop Basics. And I mean real basics… From the course preview I was expecting some practical and specific knowledge biased for social advertising. Examples how to make a successful ad based on all those scientific researches. Unfortunately, what you get is Photoshop Basics training which covers 10 most basic tools such as crop, brush, adjustment layer… Also I have to admit that visual results (in my personal opinion) were mediocre. Maybe this is why those few ads which author did run were not so successful… My message to the author: You may think that my review is cruel. But please note that apart from the fact that you are charging twice more than average on the Udemy you are also wasting viewer time. Please put yourself in the position of the viewer and answer yourself honestly did you create a good product. In today’s world the time is very precious so every minute of the course should be packed only with necessary and valuable information which will bring instant benefit to the student. The course is not about showing that the author has some knowledge or some experience. Many of the information which you presented are available widely for free on YouTube or on internet. My impression after the course is that you just put together some “stuff” which you did find around you and created the product…

Excellent overview of the science behind effective Social Media Marketing and great tutorials on how to create content, even if you've never used Photoshop before. Highly recommended to anyone who wants to increase Likes, Followers, Shares, and to create marketing content that converts.