Digital Marketing Success: Proven Science and Design (Udemy.com)

Apply Lessons from Top Brands to Grow Your Business on Facebook, Instagram, Twitter, YouTube, and Digital Advertising.

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Created by: Chad Neuman, Ph.D.

Produced in 2019

What you will learn

Design and implement effective and aesthetically pleasing social media images and ads
Apply science-backed principles of social media marketing in order to get more shares, likes, comments, retweets, fans, followers, and purchases via social media and online digital marketing
Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
Apply effective color, including appropriate hue, saturation, and value, in social media marketing
Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.

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Course Description

Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand pageto promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media and Digital Marketing:
In this course, you'll learn from three types of lectures:
Short, helpful lessons covering the numerousscientific, quantitative studies thathave found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands' campaigns over a number of years to see what factors contribute to higher engagement.
Practical, hands-on exercises to put these principles into practice by designing social media images and ads."Behind the scenes"lectures where Iupload the images we've designed together and thenconfirm the earlier large-scale studies with small-scale tests.
Course Structure and Progression:
In this course, you'll learn and applythe industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed bythepower of writing appeals,color, and other marketing tipsby learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.
Practical Projects:
If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. Ialso include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.
See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!
Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical "names of files affects your YouTube SEO"lie, told by various Udemy instructors,which is not proven and whichYouTube themselves debunked). The information you learn in this course is the result of five months' studying all academic journal articles and other studies on social media marketing and digital marketing. Iwent through hundreds of articles so I could summarize them in helpful lessons which can then be applied.
Who this course is for:
This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing.
This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images.
This course is for people who want to learn how to write effectively in social media marketing posts.
This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on.
This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.

Time: 4.5h

Instructor Details

Chad Neuman, Ph.D.

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I love seeing students succeed in their designs, photos, productions, and careers.
Do you want to learn become a better designer or communicator? Do you want to learn industry-standard editing and effects in Photoshop? Do you want to create logos for your brand or for clients? Do you want to learn new skills that are in demand in the new digital economy?
I'm passionate about communication, writing, and design education, and I'm currently a full-time professor of communication and digital media at Southeastern University. I've taught classes on design, photography, and writing for the past ten years. My university students have become full-time, award-winning photographers, web designers, creative specialists, reporters, and layout designers. And now, you can learn from me as well!
Get started by enrolling in my courses, learning new skills and knowledge, and asking me questions in the discussion boards.
My Three-Part Qualifications (education, professional experience, experience teaching):
By combining my professional in-the-field experience (both full-time and freelance), formal education, and experience teaching these topics, I've been able to produce top-notch courses that maximize learning and enable students to become better graphic designers, logo designers, photo editors, and digital media producers.
Real World, Professional Experience:
I'