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Logo Design Masterclass: Logo Design, Illustrator, Dimension (Udemy.com)

Learn logo design by applying principles and techniques in Adobe Illustrator CC and Dimension CC. For beginners + more.

Created by: Chad Neuman, Ph.D.

Last updated November 2025

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What you will learn

  • Apply the qualities of effective logo design in Adobe Illustrator
  • Brainstorm logo designs using freewriting, mindmapping, and word association
  • Sketch logo designs using pen/pencil and paper
  • Apply logo design principles
  • Produce quality logo designs
  • Write logo design creative briefs
  • Implement what a logo design client wants in a logo design
  • Find work in logo design by creating a portfolio
  • Apply effective color in logo design
  • Use Adobe Illustrator to design, create, and export quality logos in various formats
  • Use Adobe Dimension to design logo concepts on products and in 3D scenes

How it compares

Against the other 100 rated Udemy courses in Illustrator on CourseDuck:

  • Rating4.6 out of 5higher than 57% of them
  • Reviews1,930#14 of 101 by number of reviews
  • Length7.8 hourslonger than 77% of them
  • Last updatedNovember 2025more recently than 93% of them

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Course Description

Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design? In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You'll gain valuable insight into logo design and the logo design industry.

This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.

You will learn various Illustrator techniques to create high-quality, beautiful logos.

After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio.

Gain valuable insight on logo design and Illustrator by learning from Chad Neuman, PhD, who has:

  • Worked at an award-winning advertising design firm using Illustrator.

  • Taught logo design and Illustrator at the university level.

  • Done freelance graphic design work for about 20 years.

  • Was previously managing editor at two graphic design magazines, one of which focused on Illustrator.

This course has manually added closed captions for most sections (instead of only auto-generated).

Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rockstar!

Be sure to check out the promo video and remember that this course features a 30-day money back guarantee if you're not satisfied with it after enrolling. See you in the course!

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Instructor Details

Chad Neuman, Ph.D.

I love seeing students succeed in their designs, photos, productions, artistic work, and careers.

Do you want to learn become a better designer or communicator? Do you want to learn industry-standard editing and effects in Photoshop? Do you want to create logos for your brand or for clients? Do you want to learn new skills that are in demand in the new digital economy?

I'm passionate about communication, writing, art, and design education, and I'm currently a full-time professor of communication and digital media. I've developed curriculum and taught classes on design, photography, and writing for over a decade. My university students have become full-time, award-winning photographers, web designers, creative specialists, reporters, and layout designers. And now, you can learn from me as well!

Get started by enrolling in my courses, learning new skills and knowledge, and asking me questions in the courses and forums.

My Three-Part Qualifications to Teach You (Professional Experience, Education, and Experience Teaching):

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Reviews

4.6

1,930 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Shuting Wang on 4/9/2018

The course is very practical; it doesn't just talk about how to design and get inspired to make a logo, but it also introduces contracts and interviews with the clients. It is very practical real like scenarios. I learned a lot of illustrator skill and technics. Actually I am impressed by the final design logo for the company.

By Laurent Sewell on 9/13/2017

Lots to learn here, Chad is experienced and breaks down beginner to intermediate level Illustrator elements. You'll leave this course with a strong knowledge of the tools and nuances Illustrator has to offer. Also, his advice with logo design in the business world is very realistic and helpful. Definitely try this course if you are looking to hone your creative skills and want fundamental learning of the Illustrator platform.

By Leo Miro on 5/21/2017

There was a LOT of information in this course. A lot of it seemed irrelevant to logo design (many of the Illustrator tools). When explaining each Illustrator tool, you should make each lesson RELEVANT to creating a GOOD logo, not some repetitive random mish-mash "surf" company. Or maybe just focus on the basic tools needed for logo design (Transformations, Pathfinder, Layers, etc.) Also, from a design/art/craft perspective, your work seems amateur-ish and rushed (mine isn't amazing either, YET). For example, I noticed a couple of alignment issues with the FUSON logo that made it look rushed. Also, you didn't go that deep with case studies of successful logos. On top of that, you didn't go into fonts AT ALL (which are an incredibly important part of logo design). Which fonts should I use and why? What are the popular fonts to use in various kinds of logos? How do you create a *high-end* logo design? I enjoyed the lessons about client communication, contracts, etc.

By Joy Sutherland on 3/9/2017

I have many design courses taught on Udemy and jumped around from instructor to instructor, trying to get the most out of Photoshop and Illustrator tools. With that said, I highly recommend "newbies" to take introduction courses taught by Dr. Chad Neuman FIRST -- since he is extremely concise, thorough, repetitive (in a good way) and easy to understand! :)

By Lorraina Hernandez on 12/29/2016

Great course! I feel like learning the process of logo design was great but as far as actual quality logos, it fell short. I didn't see any examples of quality logos or learn how to design a "good" logo versus a "bad one," since all the examples were very basic. Good course for absolute beginners.

By James Negrete on 5/14/2016

I'm loving the overall experience. just started getting into the hands on part and am already feeling myself get a better grasp on illustrator. I would just prefer if the shortcuts were mentioned more. Since I plan on using this program plenty I would be great to learn them from the instructor as the controls are applied.

By Anonymized User on 4/15/2016

I would highly recommend taking this course! I'm studying UI/UX design and decided to take it to help me acquire logo and iconography skills. I've been using Photoshop for the past couple of years, but needed a good beginner introduction to Illustrator that would also teach related topics like clients, finding work, etc. This course definitely gave me the solid base that I need to continue learning Illustrator in even more difficult courses. Knowledgeable instructor that teaches in such a way total beginners can learn it, but also shows you more difficult techniques that keep it exciting but not overwhelming. I also appreciate the fact that I've learned far more than just how to make a logo in Illustrator. Contracts, pricing, conceptualizing and everything that is essential for designers to know is covered in detail so you get a complete course that covers the entire process from beginning to end.

By Roger Harris on 4/13/2016

So far it has been a very sincere and learning experience . I have not used Illustrator very much but so far I really want to learn how to do the logo part and how to draw using adobe illustrator. This course really is great. Now I can make logo;s without any problems that I was having before. Thank you for sharing this course .

By Janice Small on 3/1/2016

Thanks for an excellent course. I have used a few for Illustrator and this one was the easiest to follow along with and taught the most. Great instruction. Very clear. And I liked the way you don't just mention key strokes once and then expect students to understand what you are doing 60 lectures later. Inspirational too. Loved it.

By Carrie Schwartz on 10/31/2015

I am so blessed to have come across Dr. Chad Neuman's lesson plans, I still don't know how it happened but I am very pleased with how comprehensive and informative each lesson plan is. I enjoy each of his activities that allow us to use the tools taught in the lesson. He has certainly expanded my knowledge in illustrator.

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Quality Score

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Overall Score : 92 / 100