Skip to content
Write a review
UdemyDigital MarketingPaid courseAll LevelsCertificate

Digital Marketing Fundamentals - Acronyms and Abbreviations (Udemy.com)

Digital Marketing, Digital, Web and Analytics terms demystified - CPM, CPC, CPA, CRO, SEO, CPL, CTR, KPI and many more

4.6
39 reviews

Created by: Anil Batra

Last updated March 2024

icon
What you will learn

  • Learn common acronyms and aberrations used by Digital Marketers
  • Understand and calculate CPC, CPM, CPA
  • Confidently attend Digital Marketing meetings
  • Enhance your Digital Marketing vocabulary and advance your career

icon
Course Description

Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations.  This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know.  I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

  1. A/B Testing

  2. AI

  3. AIDA 

  4. API

  5. AOR

  6. AOV

  7. ATD 

  8. B2B

  9. B2C

  10. BR

  11. CAC

  12. CLV

  13. CMS

  14. CPA

  15. CPC

  16. CPL

  17. CPM 

  18. CR

  19. CRO

  20. CRM

  21. CTA

  22. CTR

  23. CX 

  24. DM 

  25. DAM

  26. DMP

  27. DR

  28. DSP

  29. eCPM

  30. EPC

  31. ESP

  32. GA

  33. GTM

  34. HiPPO

  35. HITS

  36. KPI

  37. PPC

  38. PR

  39. PV

  40. ROAS

  41. ROI

  42. ROMI 

  43. SaaS

  44. SEM

  45. SEO

  46. SERP

  47. SLA

  48. SM 

  49. More coming soon...

As digital marketing evolves there will be new terms added.  This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.
Read More All Levels All Levels product length iconTime: 1h

icon
Udemy Discount

The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.

Get the Udemy discount

Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

icon
Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


Read More

icon
More courses by Anil Batra

$74.99

$64.99

$84.99

$69.99

$64.99

$84.99

All courses by Anil Batra

icon
More Digital Marketing courses

Free

$199.99

$89.99

$84.99

$79.99

$19.99

All Digital Marketing courses

icon
Reviews

4.6

39 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

Write a review

By Kristina Baković on 7/20/2020

because of good examples based on a theory

By Sukhesh Chukkapalli on 3/11/2020

Need to add more acronyms like ROI etc

By Abhishek X on 8/5/2019

I expected practical examples from this course and I got it. But in some topic there is no examples. So please add examples.

By Sakib Chowdhury on 6/25/2019

The instructor is very good at teaching whatever he knows.

By SATYAPRAKASH V SINGH on 6/25/2019

This is an excellent course for Digital Marketing professionals and good to know more about Digital Marketing and associated terms.

By Gerry Hughes on 6/25/2019

One of the most useful courses I have taken on Udemy. We all encounter acronyms in our professional careers. As I increase my knowledge of web site/full stack development I was frustrated by the numerous Digital Marketing acronyms in use. I realize I was uninitiated into that language. Anil has opened that doorway with this course. Highly Recommended.

By Sara Lopez on 5/2/2019

Great and Informative Course, would recommend if given the chance

By Patrick Hodgson on 11/21/2018

Great course for digital marketers. You hear the terms but don't always know what each acnorym stands for.

By Stacie Mejia on 7/31/2018

Great start to this course, looking forward to more being added. Helped me understand some acronyms better and added a few I hadn't heard yet. Great instructor. Very understandable and speaks well. He also answers questions very quickly. Anil, thank you for the valuable content provided!

By Joseph Cox on 4/13/2018

Excellent!!!! The instructor gives very detailed explanations of the phrases and then provides examples of how they are used in the industry and when appropriate provides examples of calculations used to derive the findings.

Showing all 10 reviews on CourseDuck

Read all 39 reviews on Udemy

icon
Quality Score

No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 92 / 100

Digital Marketing Fundamentals - Acronyms and Abbreviations
Visit course on Udemy Write a review
  • Video Duration: icon 1h
  • Price: $49.99
  • Provider: icon Udemy
  • Updated: icon March 2024
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
30-day money-back guarantee on most paid courses

Udemy Coupon Price Tracker

Udemy price history

For any issues or feature requests please email CourseDuck's Co-Founder at mkuhlman12@gmail.com