Google Tag Manager (GTM) Training Course - From Zero to Hero (

Google Tag Manager (GTM) with Google Analytics includes event tracking and Facebook Retargeting/Remarketing Pixel & Tag

Created by: Anil Batra

Produced in 2022

What you will learn

  • Learn & Understand and Use Google Tag Manager with confidence
  • Learn how to deploy various tags and track them in Google Analytics
  • Achieve Google Analytics implementation Mastery
  • Learn how to use Data Layer to track certain actions
  • Learn how to deploy Facebook pixel via Google Tag Manager
  • Become confident in using Google Tag Manager
  • Learn DataLayers in Google Tag Manager Course
  • Track YouTube Video using Google Tag Manager
  • Import and Export Tags from one account to another

Quality Score

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Video Quality
Qualified Instructor
Course Pace
Course Depth & Coverage

Overall Score : 92 / 100

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Course Description

This course will cover every thing you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.
I am very confident that you will love this course.
I take personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me. Let's get started!
In this course you will learn everything you need to get started and use Google Tag Manager with confidence.
  1. Fundamentals and Essentials of Tag Manger (Applies to any tag manager)
  2. Signing up for Google Tag Manager
  3. Details of Google Tag Manager Interface
  4. How to setup Google Tag Manager for Google Analytics and track page views
  5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager
  6. How to setup Button click tracking in Google Analytics
  7. Track JavaScript errors using Google Tag Manager ( GTM)
  8. Deploy GTM in WordPress
  9. Understand and use Data Layer in Google Tag Manager
  10. Pushing dynamic values and custom event in DataLayer
  11. Deploy Facebook Conversion and Re-targeting Pixel to drive higher conversions
  12. Facebook event tracking to track specific actions on your site and create targeted list based on those actions.
  13. Measuring page scroll depth - see how far users scroll on long and wide pages.
  14. Tracking if users look at particular elements such as section, image, banner etc on the page
  15. Track user engagement with YouTube videos embedded on your pages.
  16. Export and Import Google Tag Manager container to share tags, triggers, variables between accounts.
  17. More to be added soon
I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.
New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.
Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.
Here is what some of the students are saying:
Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on udemy to teach me this and NOTHING came close to what Anil delivered in this course! I dont usually rate courses and place comments but I will make an exception in this case. Phenomenal class, covers everything, & well worth the money!
Kate Proyka - The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.

Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
Who this course is for:
  • Anyone who is in Digital Analytics
  • Anyone who is in Web Analytics
  • Anyone who is in Digital Marketing
  • Anyone who wants to learn Google Tag manager

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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.



50 total reviews

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Very useful course. After a few minutes of theory the course becomes very practical: Anil shows several use cases that can be used in everyday work. In just over 2 hours you can understand the basic concepts and start monitoring your site.

I feel like I was given actionable instruction. Other courses on this topic only taught generalities, but not this one. I can add a new skill to my resume and service to clients. I liked the hands on approach and videos showing what to do in the tag manager and real examples. I used what I was taught on a website I manage before the course was even over and really impressed my client.

This course provides a solid foundation in terms of setting up events tracking in GA.The lectures are clear and well exampled. I would highly recommend to anyone in the digital space, especially if you want to get GTM basics right from the start. The course sets a great foundation to build onto.

By Son on

Really amazing course.It helps to setup GA for our website.Thank you so much for creating an awesome course.

Dude, you move really quickly through seriously tricky concepts for a beginner. I'm learning GTM in order to take over an existing GTM account versus setting one up for the first time. As such, I've had to pause and restart and bookmark many times in order to make sure I'm not breaking anything. Thank you for explaining a wide array of concepts; I would suggest some slower explanation of levers you're pulling, just for people for whom coding isn't second nature.

This is a real good course and goes into a great amount of detail with ways you can use GTM. I already feel much more familiar with GTM and I am a novice. The program creator also gives numerous examples and explains everything he is doing and tells you why. He also recaps. Definitely worth the small investment he is charging!

Course has problems with audio quality.There are lots of things which can author improve. For example hide his app for recording and hide his bookmarks in browser. Sometimes there is ugly disturbing rectangle with course name...

Performans pazarlama uzman? olarak al??t???m iin kendimi geli?tirmek amac?yla ald???m bir kurstu. Tag Manager'in nas?l al??t??? konusunda uzaktan bir fikrim vard? ama detayl? ?renmek istedim. Bu alanda ula??lacak maksimum noktay? bilmesem de kurstan sonra kendimi gayet yetkin hissediyorum. Kursun hocas? gzel bir temel haz?rlay?p zerine de birok kullan?m alan?n? uygulamal? olarak anlat?yor. Almay? d?nenlere kesinlikle tavsiye ederim.

This is just incredible stuff sir...excellent for those who knows little stuff about Triggers, tags etc..

I don't know if this is from zero to hero but it definitely surpassed my expectations. It was a totally to the point course, without jibber jabber from the instructor. In just a few hours, a user can learn tons of information about Google Tag Manager and even though the instructor doesn't cover any advanced topics, this course is perfect to get us started using the amazing functionalities of Google Tag Manager. Finally, I appreciated two things in this course: first, the videos were up to date with the current version of the GTM and second, the instructor went through every section of the menu of GTM explaining everything. Thank you Anil, this is my first 5 star course, you deserved it!

It was good course. I learned many things from Anil in easy and simple way. I would love to see more complex examples and tasks in upcoming lectures in Anil is planning on any.

Really great course to start from zero with Google Tag Manager. It allows everyone to get a strong understanding of how the tool works and what's the logic behind tagging implementation. Highly recommendable.Just one and only one deception : the lecture about the data layer isn't enough long and misses example to master this notion, one of the most important of GTM.Thank you !