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Google Tag Manager (GTM) Training Course - From Zero to Hero (Udemy.com)

Google Tag Manager (GTM) with Google Analytics 4 (GA4) tracking.

Created by: Anil Batra

Last updated January 2026

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What you will learn

  • Learn & Understand and Use Google Tag Manager with confidence
  • Learn how to deploy various tags and track them in Google Analytics 4 (GA4)
  • Achieve Google Analytics 4 Event Tracking with Paramaters
  • Learn how to use Data Layer to track certain actions
  • Become confident in using Google Tag Manager
  • Learn DataLayers in Google Tag Manager Course
  • Track YouTube Video using Google Tag Manager
  • Import and Export Tags from one account to another

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Quality Score

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Overall Score : 90 / 100

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Course Description

This course will cover everything you need to know to start using Google Tag Manager and track GA4 with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags to track Google Analytics 4 (GA4). You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

I am very confident that you will love this course.

I take a personal interest in your success, so ifyou  get stuck or want something that is not covered in the course, then feel free to reach out to me.  Let's get started!


Note: The course has been updated. All the lessons have been re-recorded with GA4 examples.


In this course, you will learn everything you need to get started and use Google Tag Manager with confidence.

  1. Fundamentals and Essentials of Tag Manager (Applies to any tag manager)

  2. Signing up for Google Tag Manager

  3. Details of the Google Tag Manager Interface

  4. How to set up Google Tag Manager for Google Analytics and track page views

  5. How to set up external link tracking as Events in Google Analytics via Google Tag Manager

  6. How to set up Button click tracking in Google Analytics

  7. Track JavaScript errors using Google Tag Manager ( GTM)

  8. Deploy GTM in WordPress

  9. Understand and use the Data Layer in Google Tag Manager

  10. Pushing dynamic values and custom events in DataLayer

  11. Measuring page scroll depth - see how far users scroll on long and wide pages.

  12. Track any element on the page to see if users are looking at that or not.

  13. Google Ads conversion tracking

  14. Export and import the Google Tag Manager container to share tags, triggers, and variables between accounts.

  15. More to be added soon

I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

New tracking examples are added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need a basic understanding of HTML and JavaScript to use some advanced tracking using GTM.  

Here is what some of the students are saying:

Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on Udemy to teach me this and NOTHING came close to what Anil delivered in this course! I don't usually rate courses and place comments but I will make an exception in this case. The phenomenal class covers everything, & well worth the money!

Kate Proyka -  The course is well structured, and clear, and covers all elements of the tool. There are several examples that can be easily implemented and make sense.


Why should you learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and marketing sides of the business.  I have dealt with many analytics technologies way before Google Tag Manager existed and I know the inner workings of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.

I have an engineering degree and an MBA.

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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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Reviews

4.5

4,406 ratings on Udemy

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By Matias Suarez Catalan on 3/3/2026

Excellent intro for begginer, I had different variables on my site that didnt let me follow to the T steps shown in the videos but that pushed me to troubleshoot it, and find solutions making my learning even more impactful and interactive.

By Jeremy Moritz on 1/26/2026

Instructor has low energy throughout the course. In the first three parts, it feels like he is reading a boring user-manual instead of engaging the audience with practical examples and working alongside us. He opens every menu and gives a sentence or two about each item instead of actually showing how a person might use it. There is little thought to the order of how these concepts are introduced--just whatever we see in the menu is the next thing that is discussed even as the audience has little concept for what these things do. I would much prefer seeing him walk us through example use-cases while explaining why he's making the choices he's making. I want a professional to teach concepts...not just have a dry user-manual read to me.

By Helena Geginat on 11/5/2025

Yes, it did help so far, however, sometimes, depending on the theme already used, the child theme had to copy more file than the ones available (headers for instance). If you are confortable with all the website stuff, it goes quite fast, but for another audience, might be quite difficult to actually follow :)

By Suvajit Guha on 2/22/2024

This is an amazing course because it not only provides an overview of Google Tag Manager but it also demonstrates basic steps and discusses common scenarios. Irrespective of whether you're a pro or a novice, you'll find this course helpful!

By Boyko Todorov on 7/19/2022

HI do a lot of Udemy courses and hardly leave a review. This guy is very deep and he knows his stuff. I saw many Tag Manager courses and you tube videos, but this is the expert. I don't use this lightly, this guy is a class that, he is excellent, and I really learn things that took me time before and I was confused. So, I highly recommend this dude and just if you want to know about google tag manager, don't miss him. Best of class. Thank you Mr. Barta I really respect you after I watch your course. Boyko

By Vivek Guleri on 2/23/2021

I have honed my skills in a brief period of time. Thanks to this course by Mr Batra. Though certain things as mentioned in the topics should have been covered in detail without glossing over. Like banner view tracking mentioned in the course but not explained, etc. The lightening response time to the query being submitted is worth appreciating. I’m still not done with the course. Overall satisfied with what I have gained in a brief period of time.

By Christopher Fields on 1/11/2021

Amazing course. Anil updated his course with the new changes to GTM after more than 2 years of having this course online! That speaks to his character and his commitment to his students. Having found myself in need of GTM again, and having been lost, even after Anil patiently explained all of the functions and features of GTM back-in-the-day, I have to say I am still thrilled to give this course 5-stars.

By Zsolt Borsi on 5/11/2020

Thank you very much for your course! You explain very clear I understood everything, and it was very good that you answered prompt to my question. It was my one of the best investment into my knowledge, I definitely recomend to everybody who would like to understand and use the GTM!

By Eduardo Dohrmann on 1/14/2020

The one course to have on Udemy if you know nothing about tracking and want to become a pro. Anil is an authority in the area and this is evident in the way the whole course is carried out. Yes it is fast-paced but this helped me think harder and quicker ( as it is a video lecture I could go back as many times as I wanted). I solved a critical client issue by using the events feature taught in the course. Thanks Anil

By Kiran on 2/22/2019

When I started this course, I don't even have much experience in the tag manager and so don't know about its functions. But right now I can integrate schema codes, event tracking codes, video tracking, etc without the help of a developer. I strongly recommend this course if you want to excel in GTM. It will be better if include a video about e-commerce tracking implementation.

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