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How to Start A Career in Digital & Web Analytics (Udemy.com)

Learn what it takes to start a career in Web Analytics, Digital Marketing Analytics & Marketing Analytics - Web Analysis

Created by: Anil Batra

Last updated March 2024

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What you will learn

  • Learn what this field is about and what career track are available
  • Learn what skills and education it takes to become a Digital Analyst
  • Learn what are you options for acquiring the education, skills to become a Web and Digital Analyst
  • Learn what is the right area for them to focus on Digital Analytics/Web Analytics
  • Learn how to go from a Digital Marketing background (SEO, Paid Search, Social, Email marketing etc.) to Digital/Web Analytics

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Course Description

Looking for a lucrative field that does not require you to be a Data Scientist? This is the right fields.  Before you plunge into taking various courses, learn what options are available and if this is what you will enjoy doing or now. 

Digital, Data, Marketing and Analytics are hot fields and this course is developed to teach you what this field is about.

Look at the amazing growth of companies like Facebook, Amazon, Google etc. Every company is spending money online, website, search advertising, social media advertising, emails etc. Digital Marketing without data is useless. Digital Analysts is the one who collects and analyzes all the user and marketing data to help organization become better at customer experience and marketing.  

This is one of the hottest field and is know by various names such Web Analytics, Digital Analytics, Digital Marketing Analytics, Social Media Analytics, Email Analytics, Campaign Analytics etc.

I have taken many fresh graduates and people from other fields and have turned them into high performing Digital Analyst.  If you are ready to explore a new and hot career option then you should take this course to understand what options you have, what education, skills and experience is required to become and grow as a digital analyst.

Best of all, I am here to help you guide and connect.  I recently connected a student of mine from Finland to an industry pioneer in Finland, that's the power of this course.

Take your first step towards a new career with this course. Let's get started!

  This course has also been recommended by Digital Analytics Associations Chairman and Executive Director to anybody who wants to enter the field of Digital Analytics.

Note: This course does not teach you how to become a Web Analyst or a Digital Analyst.  This course is an intro to this career field, so you can decide if this is the field you want to get into.

A new career is waiting for you. Learn how you can get into this field.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I also run workshops for Digital Analytics Associations (DAA) and teach professionals from Fortune 500 companies.


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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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Reviews

4.5

524 ratings on Udemy

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By Mateusz Cienkowski on 3/19/2023

The course was very interesting and easy to understand (even with all those mistakes in subtitles). It has all needed informations - role development and perspectives of getting promotion, marking the end-line of promotions that one can get on this path of carrier, as well as showing the responsibilities, advantages and disadvantages of that kind of job. The only thing that was missing (from my point of view) was some practical exaples of how the work on particular roles/positions may look like - how the gathering informations/dada and analyzing it may look like (even having in mind, that it's probably a little bit defferent for different companies). Overall, I really liked that course and it's one of the best short-courses that I participated in.

By Iryna Fedets on 12/28/2020

Good intro into digital analytics for a beginner like me who is interested in this field. However, I found the books suggested as further reading quite outdated: published 10+ years ago. A list of digital marketing tools gives a general idea what tools are out there, but is noticeably dated, too. This course was helpful for me, but I think it needs updating. Thank you.

By Hong Tran on 7/14/2020

Instructors told us a bit about what analytics was and places to get started. However, it was really just a list of websites to look for additional information.

By Allen Gabriel on 3/1/2019

It is a great course for those who are just starting the career in web/digital analytics. The beginner will find everything he needs here. Web Analytics is a fast-moving field. The sources become outdated pretty fast. I respect Avinash but his book Web Analytics 2.0 was published in 2009. Another author, Mr Gilford published his book in 2015, right before the appearance of Universal Google Analytics. That made his book dated at the book stand. However, even dated, both books are still the best in web analytics industry. So Mr. Batra was absolutely right to mention them. Thanks.

By Patrick on 11/22/2018

So far well explained, even for Digital - Web Analysts or Marketers is this course a good have to know because what Anil also said is in some companies you do only a part of the job and in some companies you are responsible for the whole business growth.

By Di Di on 5/30/2018

The course was very informative. I am currently (self) studying for a career in Data Analyst/Science. This course was helpful with resources. They will be handy in my journey to gaining the knowledge in the DA field. Thank you for a great course!

By Jorja Cork on 1/16/2018

Course offers a very good overview about the field of digital analytics especially aimed for those who are from different backgrounds and considering a career change. The instructor is very concise and offers expert knowledge in an engaging manner.

By Marian Villar-Bäckman on 1/8/2018

This is new to me and I learned something about the topic. Gives me some hints whether or not to start and move toward this career. I hope to see more updates and new information about this field and how it can be used unto people who want to change career paths and learn new skills. Thanks Anil.

By Joseph Cox on 12/13/2017

Excellent Course on the subject of Digital Analytics. The instructor starts off giving an in-depth explanation of what the field of Digital Analytics is and what it entails. Then we are presented with the different roles in the field and what the duties each role can consist of also with in-depth analysis and explanation. Then the instructor provides us with a outline of what to expect as far as progression into roles in the actual job market (i.e entry-level thru to C-suite positions). Finally we are provided with an educational road map as to be best prepared for the field and the various positions. Again, a most excellent course. I learned tons.

By Stephen Hendricks on 9/25/2017

The instructor provides the information he described in the course overview. This is a concise and useful overview of the analytics field for anyone considering investing the time and effort required to become proficient in these useful and in demand skills.

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Overall Score : 90 / 100