Web Analytics & Digital Marketing Analytics - Zero to Hero (Udemy.com)

Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics

Created by: Anil Batra

Produced in 2022

What you will learn

  • Understand the fundamentals and process for web analytics to make their digital marketing better
  • Understand what Google Analytics or other analytics tools provide without being tied to a tool.
  • Demystify the common definitions in Web Analytics
  • Understand the difference between Web Analytics and Digital Analytics
  • Learn how to go full circle with Digital and Web Analytics
  • Become confident in using Digital and Web Analytics skills on your resume

Quality Score

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Course Depth & Coverage

Overall Score : 90 / 100

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Course Description

Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.
Google Analytics provides you data and reports but does not provide you how to use it effectively. This course teaches you the fundamentals you needs to effectively use a tool like Google Analytics, Adobe Analytics etc. and provide value to your stakeholders.
In this course I will give the foundation you need to fully utilize Web and Digital Analytics. This is a beginner level course but even experienced analysts have found it to be effective in reminding them of the process they need to follow.
You will learn the Web Analytics and Digital Analytics process that have been tried and tested with small and Fortune 5 companies. Here is your opportunity to learn the same process.
I clarify the definitions as well as provide you a framework that you can use to do your job. It is the same framework that I have used with my current and past clients which include Microsoft, T-Mobile, Starbucks to name a few.
I have used the very same course outline to train my teams that has worked with clients like Microsoft, T-Mobile, Google Analytics, Target etc.
Let's get started. Enroll in the course!

Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.

Who this course is for:
  • Anybody who wants to learn what web analytics is
  • Fresh graduates
  • Career changers
  • Marketing Strategists
  • Small business owners
  • Bloggers
  • Anybody who is interested in improving their web/blog or digital marketing

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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.



45 total reviews

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Got a good overall view of Web Analytics & Digital Marketing Analytics. Now it is time to discover it myself.

It was a good lecture, but a more explanatory way can serve me better, otherwise its a good course of getting the terminologies, if you are a beginner

So far so good, introduction are basics I somehow knew, but its better to hear them altogether. But when I get to four step process I found out this very important and informative. I am gonna try it on my own website right now.Course under an hour makes me also happy, because I learned whole topic in a really short time and now I know what to do and how to really measure my goals.

Excellent introduction to the field in a short period of time. Highly recommended. The resources could be more detailed and mentioning of what Tag management system is could improve understanding in the first couple of minutes.

I wanted a quick refresher on web analytics and digital marketing and this course helped with the same

It's an overview course. I would prefer to pay for a detailed course, not an overview.Other than that, the course is fruitful.

I was looking for such course since some time, who could give me better understanding in Digital Analytics where the tutors don't assume that aspirants knows everything in Digital Analytics. Thanks for such a neutral paced trainings, where I am able understand the key concepts and apply the same in my work environment.

Also doing the GTM from Anil and therefore considered to take this course as well. He is explaining everything perfectly and on point! :)

The instructor is very clear and practical. Every lesson was easy to understand and actionable. The core of this course is the foundation of anything web and digital analytics related. I am content with this course and would recommend it to anyone seeking to refresh or learn about this industry and what is possible. Not to mention that the course also offered a nice resource incentive.... spreadsheets that can serve as a guideline for dashboard creation or can simply be the dashboard you need. Loved it.

The speech is very clear and each term is explained in depth.

Very short and very essential, but well done and quite important.

Fue una buena eleccin, permiti aclarar y reforzar aspectos generales sobre aspectos generales del proceso de analtica digital