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Web Analytics & Digital Marketing Analytics - Zero to Hero (Udemy.com)

Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics

4.4
6,209 reviews

Created by: Anil Batra

Last updated January 2026

Our take

Based on the ratings of 6,209 students, a sample of their written reviews and the syllabus, as the course stood in January 2026. No course pays to be reviewed.

Short, and deliberately so. Anil Batra's course runs about 42 minutes across 11 lectures in two sections, Introduction and Process, and it never opens Google Analytics. Instead it explains what web analytics is, how it differs from digital analytics, and the step-by-step process an analyst follows before touching any tool. That makes it a primer for fresh graduates, career changers, marketers and small business owners who keep hearing the terms and want the vocabulary and a framework first. It's filed under Google Analytics on our site, but it's really the thinking that comes before the tool.

Reviewers like how clearly Batra explains things. Words like clear, engaging and easy to understand come up again and again, and one reviewer who does this work every day said it still explained everything. The ratings back that up: 4.4 stars from about 6,200 reviews, with very few one or two star scores. The main complaint is expectation. One reviewer signed up to learn the Google Analytics tool, found that didn't happen, and still gave four stars for the concepts. The course was refreshed in January 2026, so it isn't stale, but at 42 minutes with one quiz and no projects there's not much to practise on.

Sitting beside Google Analytics courses that have the tool in their title, this one is the odd one out: it's about process, not the interface. Treat it as a warm-up. Taken first, the tool-focused courses should make more sense. Anyone who already knows the vocabulary will find 42 paid minutes hard to justify and would do better going straight to a course built around the tool. For a true beginner with an hour to spare, though, it's a sensible place to start.

Best forFresh graduates, career changers and small business owners who want the vocabulary and process before touching a tool.
Skip it ifYou want hands-on Google Analytics or GA4 training with reports and setup; this never opens the tool.

Pros

  • Explains the analytics process and definitions without tying anything to one tool
  • Reviewers repeatedly call the explanations clear, engaging and easy to follow
  • Refreshed in January 2026, with 4.4 stars from roughly 6,200 reviews
  • Only 42 minutes, so it fits into a single sitting before a longer GA course

Cons

  • Never opens Google Analytics; one reviewer expected tool training and didn't get it
  • One quiz, no projects or exercises, so there is nothing hands-on to practise
  • Two sections and 11 lectures is thin for the paid price if you already know the basics
Great course - clear, practical, and very helpful for understanding web analytics.
MOHAMED RASEEL KM, a student

Listed as beginner with no prerequisites, and that's accurate; it assumes zero analytics knowledge and stays at concept level.

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What you will learn

  • Understand the fundamentals and process for web analytics to make their digital marketing better
  • Understand what Google Analytics or other analytics tools provide without being tied to a tool.
  • Demystify the common definitions in Web Analytics
  • Understand the difference between Web Analytics and Digital Analytics
  • Learn how to go full circle with Digital and Web Analytics
  • Become confident in using Digital and Web Analytics skills on your resume

Course content

2 sections · 11 lectures · 43 min of video 1 quiz, 1 article

  1. 1Introduction 3 free previews4 lectures · 17 min
  2. 2Process7 lectures · 1 quiz · 26 min

Who it is for

The instructor says it suits

  • Anybody who wants to learn what web analytics is
  • Fresh graduates
  • Career changers
  • Marketing Strategists
  • Small business owners
  • Bloggers
  • Anybody who is interested in improving their web/blog or digital marketing

What you need before you start

  • No experience required.

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Quality Score

Content Quality
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Overall Score : 88 / 100

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Course Description

Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.

Google Analytics provides you data and reports but does not provide you how to use it effectively. This course teaches you the fundamentals you needs to effectively use a tool like Google Analytics, Adobe Analytics etc. and provide value to your stakeholders.

In this course I will give the foundation you need to fully utilize Web and Digital Analytics. This is a beginner level course but even experienced analysts have found it to be effective in reminding them of the process they need to follow.

You will learn the Web Analytics and Digital Analytics process that have been tried and tested with small and Fortune 5 companies. Here is your opportunity to learn the same process.

I clarify the definitions as well as provide you a framework that you can use to do your job. It is the same framework that I have used with my current and past clients which include Microsoft, T-Mobile, Starbucks to name a few.

I have used the very same course outline to train my teams that has worked with clients like Microsoft, T-Mobile, Google Analytics, Target etc.

Let's get started. Enroll in the course!


Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.
Read More Beginner Beginner Level product length iconTime: 42 mins

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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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Reviews

4.4

6,209 ratings on Udemy

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By Anonymized User on 6/17/2026

And overview course of Analytics but good.

By Riya Singh on 5/15/2026

It was very helpful for understanding

By Priyanshu Pandey on 4/25/2026

Amazing Experience.

By Mays Alhasan on 4/13/2026

super short and high level

By Jaskarandeep Kaur on 3/16/2026

easy interpretation and engaging content, easy understandable as well

By Emely Mack on 2/4/2026

I expected to learn how to use the Google Analytics tool, which didn't happen, but anyways I learned a lot of new concepts and the procedure of Web & Digital Analysis

By Avik Chakrabarty on 1/24/2026

Very good learning.

By Ajai Vijayagopalan on 1/19/2026

Excellent course on the basics of Web and Digital Marketing analytics

By Abdur Mohammed on 1/11/2026

good way of explanation

By Snehal Joshi on 1/6/2026

Thank you for the amazing crisp and focused course

Showing all 10 reviews on CourseDuck

Read all 6,209 reviews on Udemy

Web Analytics & Digital Marketing Analytics - Zero to Hero
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  • Video Duration: icon 42 mins
  • Price: $64.99
  • Provider: icon Udemy
  • Updated: icon January 2026
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
  • Lectures:11 in 2 sections
  • Practice:1 quiz
  • Students:15,500
  • Subtitles:3 languages
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