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Google Analytics 4 for Beginners - New Google Analytics GA4 (Udemy.com)

Start using the latest version of Google Analytics Reports called GA4 with confidence

4.4
3,332 reviews

Created by: Anil Batra

Last updated June 2024

Our take

Based on the ratings of 3,332 students, a sample of their written reviews and the syllabus, as the course stood in June 2024. No course pays to be reviewed.

This is a short primer on Google Analytics 4, not a deep dive. Across 18 lectures and under two hours, Anil Batra walks through what GA4 is, how its data model differs from the old version of Google Analytics, how to set it up, and how to read the standard reports. He says upfront that custom events and user properties are left for another course, so treat this as the orientation, not the whole toolkit.

Reviewers who came in with zero analytics background are the happiest ones. They call the explanations clear, the pace easy to follow, and Batra himself engaging, and several say it gave them a solid foundation to keep building on. The complaints cluster around depth: one reviewer wanted a platform to practice on rather than just watching, and another flagged inaccuracies and missing data along with slow responses from the instructor when they asked questions.

At 1.8 hours it's one of the shorter GA4 options around, which is exactly the point if you just want the reports explained without padding. It was refreshed in mid-2024, so the screens should still match current GA4. For someone starting from scratch in digital marketing, it does what it promises. Anyone already comfortable with GA4 basics and looking for implementation work, like custom events, should look for a more advanced course instead.

Best forTotal beginners who just need to understand what GA4's reports are showing them.
Skip it ifYou already know basic GA4 and want custom events or user properties covered.

Pros

  • Covers GA4's reports in under two hours with no filler
  • Explanations rated clear and easy to follow by beginners
  • Taught by Anil Batra, a 15 year digital analytics veteran
  • Updated in June 2024, so the interface stays current

Cons

  • No hands-on exercises or a practice platform to apply what you learn
  • Explicitly skips custom events and user properties, the more advanced GA4 work
  • One reviewer flagged inaccuracies and slow instructor responses to questions
A good course to learn about Google Analytics and how the platform works. The explanations are very easy to understand and after the course you will definitely feel much more comfortable using the system.
Nelson Müller, a student

Listed as All Levels but really suits people who have never used Google Analytics before.

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What you will learn

  • Google Analytics 4
  • Google Analytics New Version

Course content

2 sections · 18 lectures · 1.8 hours of video 1 article

  1. 1Introduction 2 free previews5 lectures · 27 min
  2. 2Understanding Reports in Google Analytics 413 lectures · 1.4 hours

Who it is for

The instructor says it suits

  • Beginners who want to learn Google Analytics
  • People new to Google Analytics
  • Marketing Managers

What you need before you start

  • Basic Understanding of Digital Marketing

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Course Description

Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics.  This is the course that will help you correctly understand Google Analytics 4 reports.

Start using the latest version of Google Analytics with confidence. 

You will learn

  1. 1. What is Google Analytics 4

  2. Data collection model

  3. How to upgrade from current Google Analytics, if you are using one

  4. How to set up Google Analytics

  5. Google Analytics reports

  6. Conducting Analysis

If you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course.

I have worked with Google Analytics since its first version and taught classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.
Read More All Levels All Levels product length iconTime: 1.8h

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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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Reviews

4.4

3,332 ratings on Udemy

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By Christopher Jaeger on 1/30/2025

Very informative, easy to follow alongside with my own analytics at the time. Covered exactly the material that was desireable without hanging on topics that were unnecessary. And not nearly as much promotional advertising as the other google analytics course.

By Vineet B.Nath on 6/2/2024

I really enjoyed doing this course. It gave me an idea what Google Analytics is about and what all to expect. Although I still have a long way to go, I feel it is a good way to start out with the basics as the foundation has been laid and what now remains is enhancing my knowledge even further.

By Brian Choongphol on 11/30/2022

Really good info for anyone who is looking to learn Google Analytics 4. The prospect of switching from Universal Analytics was a bit daunting at first, but I'm starting to feel more confident after watching the lessons in this course.

By Anonymized User on 10/9/2022

Increíble experiencia, un placer aprender de forma tan clara y concisa una plataforma que desde afuera parece tan desafiante. Mis felicitaciones, Anil es un gran docente, y este curso definitivamente es una gran adquisición para la plataforma de Udemy

By Vijaya Kumar Thangamuthu on 9/3/2022

This was a great introduction course. Just like Anil's other courses, this one is well explained and you will have a clear understanding of the course. Would recommend for anyone who is new to GA and want to get an understanding of the basics.

By Anonymized User on 7/25/2022

Very good course to get started with Google Analytics 4. All relevant points are addressed and the update process from Universal Analytics to Google Analytics 4 is also described. I was able to use the information to quickly get started with the conversion of our properties.

By Angela McCallum on 7/20/2022

Super informative. Gives you a great overall view of GA4. Easy to understand and goes at a good pace. I definitely have a good understanding of GA4 and how I can analyze my data to better understand what is working and what isn't. Super helpful.

By Yishay Sayag on 2/8/2022

The course is definitely an excellent course, I feel cheated because I was offered to purchase this course with another lecturer's course and it turns out that this material is also in two, and I just wasted money for 2 courses instead of 1 and I can not make a refund because I watched it all. Too bad you did not say that at first.

By Alper Memioglu on 4/22/2021

What I've always appreciated about Anil Batra's lectures or YouTube videos is that he always brings it back to real-life business problems you may be trying to solve with analytics. This was no exception. I learned a lot about what's new in GA4, but I also got some ideas on which reports could be more helpful to me in certain business situations more than others. If you're curious about GA4 and want to get started, this is the lecture to go for.

By Juan Miguel Rodriguez Ramirez on 3/15/2021

The course shows the basics of Google Analytics 4 in a good and understandable way. Creation of events is not yet included, but it is a good place to start and get familiar with the technology. I would recommend taking this course if you have no knowledge on Google Analytics 4 or just basic knowledge of Universal Analytics.

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Overall Score : 88 / 100

Google Analytics 4 for Beginners - New Google Analytics GA4
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  • Video Duration: icon 1.8h
  • Price: $69.99
  • Provider: icon Udemy
  • Updated: icon June 2024
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
  • Lectures:18 in 2 sections
  • Students:12,600
  • Subtitles:6 languages
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