Skip to content
Write a review
UdemyGoogle AnalyticsPaid courseAll LevelsCertificate

Google Tag Manager (GTM) Advanced Applications (Udemy.com)

Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking

4.5
548 reviews

Created by: Anil Batra

Last updated March 2024

icon
What you will learn

  • Advanced uses of Google Tag Manager.
  • Track user interaction with Vimeo Videos on your site.
  • How to use Data Layers.
  • How to use custom events.
  • Track Vimeo Video interactions in Google Analytics.
  • Detect Ad Blockers and show a message to users who block the ads.
  • Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.
  • Track and Create Universal User-Id view in Google Analytics
  • Integrate CRM Data with Google Analytics Data

icon
Course Description

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. In this course I will cover the following advanced topics.
  1. Understanding & using Data Layers
  2. Understanding and using Custom HTML tags in Google Tag Manager
  3. Using data layers to push dynamic values and trigger Google Tag Manager
  4. Track Vimeo Video interactions.
  5. Use Custom JavaScript variables in GTM to detect Ad Blockers
  6. Trigger message to users using Ad Blockers - really useful for ad supported sites.
  7. Pass values to Google Analytics Custom Dimensions using Google Tag Manager
  8. Track Ad Blockers in Google Analytics
  9. Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
  10. Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
  11. Write and read first party cookie using Google Tag Manager
  12. Getting Query Parameters from URL to use them in Tags or Triggers
  13. Many more will be added.
If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.

Why should you learn from me:
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
Who this course is for:
  • Anybody who wants to take Google Tag Manager skills to next level
Read More All Levels All Levels product length iconTime: 2.5h

icon
Udemy Discount

The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.

Get the Udemy discount

Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

icon
Instructor Details

placeholder

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.

Read More

icon
More courses by Anil Batra

$74.99

$64.99

$84.99

$69.99

$84.99

$54.99

All courses by Anil Batra

icon
More Google Analytics courses

$79.99

$79.99

$74.99

$59.99

$84.99

$79.99

All Google Analytics courses

icon
Reviews

4.5

548 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

Write a review

By Roberto Perez

Excelent

By Paul Tiller

Yep

By Hans Boersma

It's great

By Patrick

Amazing, much better explained than other GA tutorials. This is not only a GTM tutorial but it’s also a GA tutorial too. I have seen so many advanced GA tutorials and no one explained so much than this tutorial and has such good examples.

I would love to see an Adobe Analytics course too.

By Samrat Purkayastha

Great Learning

By Theerasak Nitlarp

Good chapter

By Restu Herdian

Good understanding and explanation

By Anh Trinh

half of what 's in this course is covered in the basic course

By Andrew J Graf

Very informative and very detailed with examples and explanations!

By Sakis Gavrilis

Perfect Lessons !!

By Stefanie Bouw

Great learning!

By alban noutcha ngassam

The best advanced course on GTM

Showing 12 of 22 reviews

icon
Quality Score

No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 90 / 100

Google Tag Manager (GTM) Advanced Applications
Visit course on Udemy Write a review
  • Video Duration: icon 2.5h
  • Price: $64.99
  • Provider: icon Udemy
  • Updated: icon March 2024
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
30-day money-back guarantee on most paid courses

Udemy Coupon Price Tracker

Udemy price history

For any issues or feature requests please email CourseDuck's Co-Founder at mkuhlman12@gmail.com