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Guide to Generating Leads With Google Local Service Ads (Udemy.com)

Dominate local search and generate local leads with Local Services by Google and this step-by-step process

4.2
255 reviews

Created by: Christine Maisel

Last updated August 2023

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What you will learn

  • What Google Local Services ads are & how to generate leads
  • The ranking factors for Local Services ads & how they appear in SERPs
  • Why local businesses should be using these ads
  • How to set-up your Local Services ad account
  • Which businesses are eligible to participate
  • How to have the Google Guarantee badge show on your account
  • How Google ranks Local Services ads
  • How to have your Local Services ads appear when searchers use Voice search

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 16% of them
  • Reviews255#254 of 419 by number of reviews
  • Length1.1 hoursshorter than 90% of them
  • Last updatedAugust 2023earlier than 60% of them

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Course Description

If you are a local business owner or marketer who serves local businesses and are not yet taking advantage of Local Services by Google, you’re missing out on highly targeted leads.

Local Services by Google is an excellent generation strategy for local businesses. By participating you receive prime real estate in Google as these pay-per-(highly targeted)lead ads are what searchers see before everything else including Google ads, the local map listings and regular search results.

Adding this strategy makes your entire marketing campaign more effective when combined with other strategies including Google Ads, Search Engine Optimization and Google My Business. This is a powerful way to dominate Google search results giving you the opportunity to appear in 4 or more places on the first page of search results.

If you are a local business owner or service local business clients, Google Local Service ads should be a strategy you implement to bring in highly targeted leads who are ready to hire.

By the end of this course you will not only have a thorough understanding of Local Services By Google, you will also be able to set-up and manage your account and understand how to increase your ad rankings.

Specifically we will be covering:

  • What Google Local Services ads are

  • The ranking factors for Local Services ads & how they appear in SERPs

  • Why local businesses should be using these ads

  • How to set-up your Local Services ad account

  • Which businesses are eligible to participate

  • How to have the Google Guarantee badge show on your account

  • How Google ranks Local Services ads

  • How to have your Local Services ads appear when searchers use Voice search

  • and more
Read More Beginner Beginner Level product length iconTime: 1.1h

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Instructor Details

Christine Maisel

Christine is a Web Design & SEO Business Coach at Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

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Reviews

4.2

255 ratings on Udemy

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By Eliza McIntosh on 8/14/2025

Really great information and process, it's just out of date! You can't dispute leads anymore and there's a lot to cover that would be helpful to dig into again to update this training.

By Deep Panchal on 1/1/2025

I bought this in 2025. I think this course needs a revamp. Many of the details are outdated. Also, adding information about MCC accounts, and providing an idea of bidding job wise would have been a more quality of a course. Thanks to the tutor though, back in time even this information was useful.

By Christian Adam Gaxiola on 3/10/2024

Very informative course, straight to the point and easy to comprehend. I would recommend this course to anyone looking to increase their understanding of google local service ads as well as google ads.

By Mary T Jensen on 11/17/2023

There are very few options online for Google LSA certification. Thank you for providing this information. Would have loved more information regarding Advanced Verification. Google support on Advanced Verification is frustratingly almost non-existent.

By Clifford Pollard on 6/24/2023

I like how this instructor is representing our city of San Diego. Much love from Blue Dog Moving here in Chula Vista. You have helped our business so much. Keep up the good work !!!!

By Julian on 2/17/2023

simple and to the point. I am not sure how many businesses have used this yet as many cities for these eligible categories still have no google guaranteed/screened results appearing.

By Steven Day on 2/4/2023

I'm an aspiring local marketing consultant and found this an excellent taught course for my training in Local Service Ads...

By Lonnie Jones on 9/22/2021

Good information but the course title is in my opinion misleading, it should be, how to set up /optimize GLSA not guide to generating leads. One could lead to the other yes, but i was expecting something more in a strategic set. Overall good information

By Carlos Rodriguez on 5/25/2021

still, early in the course, but I am already willing to give the instructor 5 starts. Excellent materials, clear, concise, and direct to the point. No fillers, is delivering excactly what she promised. Thank you.

By Shannon Vincent on 11/23/2020

This is the second course I've taken from Christine Maisel and Portable Entrepreneur. I love Christine's teaching style, to-the-point with no detail left out. She's clearly an expert, I'd recommend any of her courses!

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Overall Score : 84 / 100

Guide to Generating Leads With Google Local Service Ads
Visit course on Udemy Write a review
  • Video Duration: icon 1.1h
  • Price: $12.99
  • Provider: icon Udemy
  • Updated: icon August 2023
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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