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Account Based Marketing (ABM) 2026 - B2B Marketing Strategy (Udemy.com)

ABM is a upcoming Marketing Strategy instead of lead generation used by both B2B Sales and Marketing.

4.3
2,500 reviews

Created by: Grownade Academy

Last updated January 2026

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What you will learn

  • What is Account Based Marketing? And why it is the Best Marketing strategy?
  • Sales and Marketing Alignment.
  • What is Target Accounts? and How to create a Target Account List.
  • What is FIRE Methodology?
  • What is Segmentation and what are the types of Segmentation.
  • What is Marketing mix and Marketing orchestration?
  • Measuring the ABM Program.
  • What are the technologies/Applications required for ABM?
  • Overview of Account Based Advertising tool and Marketing technologies
  • Piloting Account Based Marketing.

How it compares

Against the other 27 rated Udemy courses in Growth Hacking on CourseDuck:

  • Rating4.3 out of 5higher than 40% of them
  • Reviews2,500#3 of 28 by number of reviews
  • Length2.6 hoursshorter than 69% of them
  • Last updatedJanuary 2026more recently than 81% of them

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Course Description

Account-based marketing is emerging every day. ABM become highly regarded as one of the most successful B2B marketing strategies. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy. The course showcases utilizing different tools and B2B digital marketing tactics to achieve your goal in ABM. 

Some Statistics:

  • 67% of brands leverage account-based marketing - Hubspot

  • 62% of marketers say they can measure a positive impact since adopting ABM - Forrester

  • 87% of account-based marketers say that ABM initiatives outperform other marketing investments - ITSMA

  • Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates - MarketingProfs

  • 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates - TOPO

  • Companies dedicated 29% of their marketing budgets to ABM in 2019 - Engagio

If you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it your one-stop guide for Account-based marketing.

30-Day Money-Back Guarantee

There's no risk in trying out this course!

If you're not satisfied, I'll refund your money - no questions asked!

You'll Also Get:

  • Lifetime Access to Course Updates

  • Fast & Friendly Support in the Q&A Section

Don't Miss Out!


**Update Nov 2021**

  • 90+ minutes content added (Marketing tools & technologies, Account-Based Selling, etc,.)

  • Added 2 articles

  • Added 1 downloadable

**Update Mar 2021**

  • Added "Tech stack features checklist"

  • Added 1 downloadable "Campaign creation worksheet"

**Update Jan 2021**

  • Added "Simple ABM flow for example"

  • Changed the Audio.

  • Minor video enhancements.

  • Added 2 downloadables.

**Update Nov 2020**

  • Added Practice test

  • Added 1 downloadables

  • Removed typos
Read More Intermediate Intermediate Level product length iconTime: 2.6h

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Instructor Details

Grownade Academy

Grownade Academy is dedicated to narrowing the gap between Traditional Marketing and Online Marketing, a crucial aspect of modern marketing practices. By leveraging these strategies, businesses can fully exploit their potential to deliver exceptional customer experiences and foster growth.

Success in modern marketing hinges on tracking key performance indicators (KPIs) and responsibly attributing metrics to revenue. Growade Academy specializes in sharing business skills and expertise to help you scale your marketing programs effectively.

Read More

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Reviews

4.3

2,500 ratings on Udemy

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By Amin Eskandari on 2/19/2026

The course is well-structured and include useful information; however, too broad and general way of approaching the ABM, no step by step ABM Piloting /implementation as an example to serve as a way of internalizing the information, in a practical manner.

By Jansky Placid on 1/5/2026

ABM really opened my eyes -this course provided a good structure and list of tools and processes to use. Very grateful to the author -Karthick Velusamy for this very useful/incisive course.

By Bárbara Becerra on 7/7/2025

Fue una buena elección del curso, aunque lo vi y escuché con CC me pareció interesante esta estrategia que además me sirve para poner ponerla en marcha en mi actual puesto de trabajo. Las recomendaciones me parecieron interesantes (las nuevas tecnologías).

By Yashaswini Kumar on 1/9/2024

Kudos on creating an excellent course curriculum! As a B2B marketer with no exposure to ABM, this course has helped me understand the different facets as well as the scope and scale of ABM campaigns well.

By Brigita Hess on 6/12/2023

Excellent course on account-based marketing that provides a lot of insight and detail in a relatively short amount of time. I especially loved that the course delved into the various tools and technologies you can incorporate into your ABM strategy.

By Katharina Weisl on 3/29/2023

Unfortunately, the course is primarily scratches the surface. Good course to hear a few theoretical basics, but not detailed enough for marketers looking to actually run ABM campaigns. The speaker more or less runs through headlines without diving deeper into the topics. Examples, more meaningful slides with actual text would help to follow. Also, I would have appreciated the course to be a bit more interactive as well as to receive the slides & transcripts as PDF downloads.

By Olga Okuneva on 2/2/2023

Thank you for the course. I gained overall view of ABM principles and a lot of information for starting implementation from both marketing and sales sides. Looking forward to updating with cutting-edge ABM technologies, as Influ2.

By Katrina Rozentale on 1/22/2023

Very good course. I would have liked to have more examples though. Examples of strategies and marketing plans and case studies. Then it would be complete. I would suggest to go through the subtitles tho, the text was incorrect in many cases.

By Sudip Sengupta on 10/29/2022

Great. I have to go through again to grip it all through. Many new, interesting and needful lessons I have developed. Quality of this course is excellent on content, presentation and easy to understand. I will recommend to my friends and close contacts. Thanks you all.

By Dilipkumar Jadhav on 6/9/2021

Technology - videos pause abruptly or don’t proceed to next. Content - super generic for the price being charged. There are better resources available for free. The only thing I learnt new was FIRE - that’s it. It’s just a fluff piece otherwise. No examples, no deep dives. Great presentation but content is super lacking

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Overall Score : 86 / 100

Account Based Marketing (ABM) 2026 - B2B Marketing Strategy
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  • Video Duration: icon 2.6h
  • Price: $74.99
  • Provider: icon Udemy
  • Updated: icon January 2026
  • Level: Intermediate Intermediate
  • Language: icon English
  • Certificate: icon Yes
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