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Understanding Strategic Marketing (Udemy.com)

A guide for managers and MBA students to master marketing theory and application

4.5
3,687 reviews

Created by: Chris Croft

Last updated May 2025

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What you will learn

  • Master a wide range of marketing techniques
  • Design a comprehensive marketing strategy for their company
  • Take control of your marketing strategy instead of being pulled along by the market
  • Feel able to take on a new marketing role at work!
  • Apply academic techniques to your company and sector
  • Deconstruct marketing terminology to use it in real life
  • Identify profitable gaps in your market for future development
  • Assess your product range for dead weight and future stars
  • Understand why some products excel and others flop - and how to make them all winners!

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 61% of them
  • Reviews3,687#39 of 419 by number of reviews
  • Length2.7 hoursshorter than 64% of them
  • Last updatedMay 2025more recently than 58% of them

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Course Description

Understanding Strategic Marketing

A guide for managers and MBA students to master marketing theory and application


This course could save your business $1000s - if you're launching a new brand, moving into new markets, or wanting to grow your existing sales - marketing is a valuable skill that you definitely need to master.

Chris Croft is an international speaker and widely published author, who's been teaching Marketing skills to companies for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.

He covers everything you need to know from preparing and planning, understanding your customers and competitors, setting your prices, and ultimately getting the right products in front of the right people. This course covers all the academic models and theories you'd learn on an MBA course, but with practical tools and examples you can use right away to get better results for your business.

The course overview includes:

  • Getting your product in front of the right people at the right time, to see your sales rocket

  • How to understand your customers better

  • Spotting new lucrative markets to move into

  • Understanding you weaknesses, and minimising them

  • Marketing theories ranging from SWOT, 4Ps, Porters 5 Forces, Ansoffs Matrix, and many others

  • Setting your prices for maximum revenue

  • How to make sure your marketing budget gets the highest return possible

  • And lots lots more!

This course comes with a 30 day money back guarantee.
Read More All Levels All Levels product length iconTime: 2.7h

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Instructor Details

Chris Croft

Chris Croft is one of the UK's leading trainers and provides a wide variety of courses designed to involve, inspire and motivate people of all levels. To date Chris has trained some 87,000 people in person and millions online. His video courses are some of the most viewed in the world.


Chris has come from an Engineering background, with a masters degree from Cambridge University, qualifying as a Chartered Engineer, and working as a senior manager in manufacturing for 10 years. He gained an MBA and worked as a university lecturer for four years before starting his own training company 25 years ago.

Chris runs face to face courses in the UK, does zoom training for companies anywhere in the world, and makes video courses in his own studio. You can follow him on Linkedin and YouTube, and he has 18 books on Amazon.


Chris is passionate about practical and fun education with courses that are memorable, entertaining and immediately actionable.

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Reviews

4.5

3,687 ratings on Udemy

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By Leanne MacFarlane on 3/9/2026

I appreciated the direct and efficient manner in which the content was presented along with relatable examples and lots of useful tools/models to guide decision making. Very good use of my time.

By Frank Lederer on 1/12/2026

Nice job Chris! The Linkedin marketing course was very well done and presented. I appreciate your commitment with the add on modules for the students. I learned from the course, and your add-on price module. Many thanks!

By Deeksha Awasthi on 1/11/2026

This is a great course for two kinds of audiences: Fresher - can learn about multiple marketing aspects and strategies in one go and at one place Experienced - It is a great refresher course and helps you challenge your current thoughts to build further on them!

By Alexandre Couillard on 10/2/2025

Touches a lot of theory a bit in surface. Mostly recycled content and seems a bit dated in content and examples given. Audio/Visual quality is just passable.

By Karisse Ramoso on 2/3/2023

The concepts are very well explained with definite examples. Relatable explanations. This is a good course to purchase and study if you are working on your credential as a Marketing professional.

By Lorenzo Ermigiotti on 1/9/2022

Great value for money. Extremely clear and useful in spite of the huge amount of knowledge being condensed it a relatively short course. This probably makes it more suitable to people who have got some prior knowledge about strategic marketing but need to put order in their ideas.

By Maria Trina Jelica B. Aquino on 9/3/2020

I am more of a technical person and my background is in R&D, but for some reason I ended up handling Marketing and Innovations. This course gave me a lot of insights and lessons that will definitely help me with my new position. It is simple enough to understand and to apply.

By David Hendrix on 8/27/2019

A great overview of very valuable models and frameworks for strategic marketing. Theory lasts a lifetime, and can help you to organize all the noise in the marketplace in terms of usefulness for your business. Chris Croft does strategy well.

By Anonymized User on 1/9/2019

Excellent vocabulary and course concept usage. I would like to see more relevant examples (I’m from the states), and possibly even geared towards a younger generation. I like how humble he came across.

By Felipe Loera Toledo on 5/14/2018

This course is great if you want to start conceptualizing more on Marketing terminology and concepts, as well as to get familiarized with some Marketing strategies and ways to assess things.. I liked the pace & experience of the Instructor. it would've been great for the course to be more detailed

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Overall Score : 90 / 100

Understanding Strategic Marketing
Visit course on Udemy Write a review
  • Video Duration: icon 2.7h
  • Price: $94.99
  • Provider: icon Udemy
  • Updated: icon May 2025
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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