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Lead Generation Empire: The Build, Rank, and Rent Model (Udemy.com)

Learn how to build, rank, and rent profitable lead generation websites in this in-depth step-by-step course

Created by: Kyle Adams

Last updated February 2020

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What you will learn

  • How to build, rank, and rent lead generation websites.
  • How to build a website with the Weebly web builder platform.
  • On-Page SEO tactics to include keyword research and optimization, content generation, content siloing, image optimization, and internal linking.
  • Off-Page SEO tactics to include competitor analysis, GMB creation and optimization, backlink hunting and creation, citation creation.
  • How to price your leads leads appropriately and how to prospect for business owners to sell these leads to.
  • You'll learn how to quickly scale this business model to increase your potential monthly revenue.

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating4.4 out of 5higher than 42% of them
  • Reviews410#64 of 113 by number of reviews
  • Length6.1 hourslonger than 62% of them
  • Last updatedFebruary 2020earlier than 78% of them

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Course Description

Are you looking for a profitable online side business for 2020?

I'd like to introduce you to the The Digital Real Estate Empire's Lead Generation Empire course. This in-depth, step-by-step course will teach you how to build a lead generation website, how to get your website ranked on Google, and how to profit from the leads your website generates. The course is designed to be followed side-by-side, giving you a fully built website that is ready to generate income by course completion. You will also learn how to quickly scale this business model to increase your digital assets and profit potential.

Have you been searching for a fully web-driven gig that you can run from anywhere at any time?

All you need to succeed in this business model is a computer with internet access, a money-driven mindset, and time to put in the work necessary to thrive in this digital industry. Patience and persistence will provide you with an extraordinary arsenal of digital assets that you own and control. Profiting off of them requires nothing more than a friendly phone call or email, which is easily completed in your pj's or while sipping mai tais on the beach.

What is the Build, Rank, and Rent model?

When you are in need of a service, such as carpet cleaning, what is the first thing you do? Like the majority of people, you'll search Google for "Carpet Cleaner (your town)". Google pulls up a list of results, of which you'll likely choose one of the top three organic results. In fact, 92% of people do not search past the first page of Google. So what happens to all those carpet cleaning business on the second, third, and fourth pages of Google? Well, they're missing out on a tremendous amount of business.

What most people don't realize is that these search results are malleable. With the correct formula, known as Search Engine Optimization (SEO), a website can climb these results and rank on page one for any search keywords they desire.

The Lead Generation Empire uses this knowledge to our advantage. We build small websites in these service niches, get them ranked on the first page of Google, and generate interested customer leads. As leads are obtained, you are able to take them to the businesses on the second, third, and fourth pages of Google and exchange them for profit. You win, the business owner wins.

The best part about this business model? Once the initial work is put in, this process is entirely hands off. You are able to generate leads, forward them to the business owners, and make a profit, all without ever opening your computer.

This entire process is taught to you step-by-step in this eCourse. By the end of the course, you will have a fully built website that is ready to generate a profit. In this course, you will learn the following:

  • How to find the perfect business niche for your website

  • How to build a website for that specific niche

  • How to rank your website on the first page of Google for keywords customers are searching

  • How to gather customer leads and sell them to respective businesses

  • How to quickly scale this business

Is this business model legal?

Absolutely! Lead generation is nothing new. Thumbtack, Home Advisor, Angie's List.. these are all large-scale lead generation operations. Customers in need of a service visit their website, state what they need, and the website sells that interested customer lead to a business. Our approach offers you a leg up on these large-scale websites, however. Google prefers to list a small local business in the search results over these large operations, as long as the SEO is up to par.

How can I scale this business model?

In the course, you are taught how to easily duplicate your profitable websites for other cities and towns, even for ones you do not live in! You can own numerous websites for the same business niche, all across the US. Every step of the web building, lead obtaining, and lead selling process is outsourceable, so you are truly able to take this business model as large as you'd like.

What else can I do with this knowledge?

Through this lead generation course, you are learning a highly specialized skill set that is in high demand in today's online driven age. With this knowledge obtained in this course, you will be able to:

  • Build websites for yourself and others

  • Do SEO work for your own business or others

  • Generate leads for your own business or others

SEO work is one of the most sought-after skills in the digital marketing world. You can stand to make a sizeable contribution to your monthly income by doing SEO work for other businesses directly. The average monthly SEO retainer is $750 dollars, all the way up to five figures and beyond. This course serves as a great springboard into the world of Search Engine Optimization and the benefits that come alongside it. 

With course purchase, you also gain access to the exclusive Empire Builders Facebook group. This is your community hub to connect with fellow students, ask questions, gain insight, and network with like-minded entrepreneurs. We have lead generation and SEO pros standing by to help you take this as big as you'd like!

I sincerely look forward to meeting you and sharing this knowledge with you, I believe it will be a tremendous opportunity to obtain your personal, professional, and financial goals.

- Kyle

The Digital Real Estate Empire

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Instructor Details

Kyle Adams

Born and raised in the beautiful state of CO, I joined the military after one year of partying way too hard in college. After getting out in 2013, I held numerous odd jobs, including restaurant manager, private investigator, and indoor skydiving instructor. I landed my dream career as a firefighter in 2016.

My job allows plenty of free time to chase my entrepreneurial endeavors. I have built and managed numerous websites, including a meditation blog, a fitness live-streaming website, and many lead generation niche sites. I own a private label Amazon FBA business and an SEO consulting agency.

I currently reside in Castle Rock, CO with my wife, son, and two dogs. I have a passion for teaching, and enjoy sharing my varied knowledge with others.

TLDR:

- Career Firefighter/Paramedic, moonlight SEO wizard.

- Entrepreneur Extraordinaire

- I enjoy fitness, meditation, and the outdoors

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Reviews

4.4

410 ratings on Udemy

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By Ryan Rauch on 4/18/2023

1. Instructor does not respond to emails 2. Content is quickly becoming outdated in the age of LLM/AIML/Chatbot GPT influencing search 3. The crux of this business model is getting organic ranking in search to generate leads. However, there is almost no content on the true mechanics of SEO ranking and optimization. The only insight he gives into backlink building is spam posting on blog sites, which is largely prohibited on most sites. In addition, most sites approve/reject comments to filter spam posting out, and automated screens now detect and remove most spam posting. 4. Instructor references a Facebook group that does not exist 5. Website building is done with Weebly, which is a quickly depreciating WYSIWYG web service which is quickly becoming antiquated.

By Firecracker on 10/2/2021

I know word press is the way to go and wish you had shown a way to build a site using it. Offering sources to create a contract should have been offered within the course. Should have offered outsourcing pdf resources within the course. The course does offer a good path to lead generation site building and marketing. The Facebook page has not accepted my request to join for the past 4 weeks. I sent him an email and Kyle has not replied for the past 3 weeks. His site The digital real estate empire does not exist anymore. Kyle seems like a nice guy and offered a lot of information I just wished he would have been more engaged with his students. I paid twelve bucks for the course and I got my monies worth.

By Sergio Igartua on 12/28/2020

Kyle does a great job of teaching you a solid, step-by-step process for getting your first 1 or 2 Rank and Rent sites up and running easily and quickly, and on their way to climbin' the SERPs. Love his no-nonsense, "easy peasy" approach to teaching. I've taken two other courses prior to this one; one too fast, the other too long and complex. This is the perfect starter course, take this one first, and grow from there!

By Chris Maddalozzo on 12/7/2020

This was an amazing course all around. I almost shelled out $5,000 to learn about how to utilize the rank and rent model via an online guru course. So glad I didn't, as this course walks you through step-by-step on how to do this. Kyle also is an amazing instructor who makes it clear and transparent, while also very motivating and giving new, aspiring entrepreneurs confidence. I have went through another course, but I took the most out of this one for sure. I am very grateful to have found this course and I'm hedging that you will be too!

By Florin O on 7/26/2020

I can say that I have learned some great things from this course! Kyle is a great instructor, I like the simple way he teaches things and overall was a great experience! Thanks for the opportunity! I was expecting more on backlinking & the sales part though, I think the way he is teaching to do the backlinking could be placed into "black hat SEO", and this might affect the website in Google eyes! However, I might be wrong, so, apologize if so! Thanks!

By Tayyab Ditta on 7/1/2020

The course is definitely something I would recommend if you are genuinely interested in rank and rent. You could not ask for a better tutor than Kyle. He always responds to messages in the Facebook group and shares his honest advice which again is invaluable as it can save you making costly/time wasting mistakes. I know for a fact that I will lean on Kyle's advice as much as I can as well as stay active in the Facebook group. The material included in the course as well as tools are ace with a clear demonstration on how to use each. All Kyle needs to do is keep the course updated in light of developments in this field and I am certain many more students will flock to the course. Thanks and keep up the great work Kyle.

By Ryan David on 6/11/2020

So far this course outpaces the $2,000 course I tried by a long shot. I did not pay the 2K but I used a friends login and wanted to compare a Udemy course to a high ticket course as there are so many fake gurus out there now just printing money with youtube ads. Anyway, this course literally blows the other one out of the water. I was confused after taking the high ticket course and Kyle has clarified everything and is naturally a better instructor. I hope this review saves at least one sucker a couple thousands dollars

By Aaron Corboy on 4/9/2020

This course is ROCK SOLID! Kyle is an absolute legend. Simple and straight forward explanations for each step. Super, Super, SUPER easy to follow along. If you do what is said, as it is said - you will not go wrong. I have been doing this model for several years, and follow several "guru's" in this space - Kyle completely stands shoulders above the others. HIGHLY RECOMMEND THIS COURSE

By G Hagan on 4/7/2020

Hey Kyle, I have to say that you have easily created a $500-$1K course, man (sorry future students)! You made the SEO process so much simpler and practical to me. Full disclosure, I worked as a digital marketer in local lead gen for about a year at an agency. I managed Google Ads on an automated platform for the majority of my time. I also did local SEO and rep management there in my final months. SEO was a struggle for me, perhaps because I had to learn a lot of it on my own; while getting snippets of instruction from my managers from time to time. I could never put everything into a logical process that made sense. Also, we had way too many tools to use that often overlapped each other in functionality (Screaming Frog, Rank Ranger, Majestic, Market Samurai, etc.). I often felt like I was an overwhelmed mess. Thank you, thank you, thank you!

By Raymond Fellers on 3/19/2020

So far this covers things I already knew except for the big idea. That being to focus on businesses that have potential customers calling them rather than walk in businesses. Update: Now that I'm in the on page optimization section I'll do this update. Kyle Adams does a good, detailed job of showing how to set up a website that can possibly get a high page rank in Google search. I'm personally not going to commit to using Weebly because I am familiar with Elementor but with a few exceptions Weebly seems to be an adequate site builder for sites that are relatively simple. The Weebly user interface seems well laid out and easy to use.

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Overall Score : 88 / 100