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Conversion Rate Optimization CRO with Dekker (Udemy.com)

Growth Marketing; Conversion Rate Optimization for B2B CRO & A/B Testing for Lead Generation Funnels, Websites, Etc.

4.3
101 reviews

Created by: Dekker the Marketer

Last updated May 2026

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What you will learn

  • CRO
  • Conversion Rate Optimization
  • Conversion Rate Optimisation
  • Landing Page
  • Website Optimization
  • Email Optimization
  • Marketing Optimization
  • Growth Marketing
  • B2B Marketing

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.3 out of 5higher than 26% of them
  • Reviews101#359 of 419 by number of reviews
  • Length4.9 hourslonger than 56% of them
  • Last updatedMay 2026more recently than 84% of them

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Course Description

Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training.

-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup

-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora

  • Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don't require A/B testing

  • A/B and A/B/N testing using tools such as Google Optimize & VWO

  • Key mistakes to avoid, such as tests that produce tiny impact

  • On-site/in-product surveys

  • The single easiest hack to maximize conversions

  • The various levels of testing and what's most important

  • Psychological principles to drive conversion

  • Mistakes and rules of thumb when it comes to data analytics for conversion optimization

  • The top few creative strategies most worth testing

  • Optimizing based on the stages of awareness

  • Optimizing based on the content best suited to each stage of the marketing funnel

  • Pricing page tests

  • Preventing cancellations / drop-offs

  • Using interactive content to boost conversion

  • Optimizing page performance using live chat / chatbots

  • Conversion optimization tools

I've been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.





Read More All Levels All Levels product length iconTime: 4.9h

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Instructor Details

Dekker the Marketer

Marketing Management Experience

• Global Product Marketing & Brand Manager for Sony PlayStation

• Vice President of Marketing for a Google accelerator startup

• Senior Product Marketing Manager for a Series-A startup

• Product Marketing Manager for a Google-backed Series-D startup

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Read More

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Reviews

4.3

101 ratings on Udemy

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By Thayara Vidal on 8/6/2024

No entiendo nada. Explica como si yo ya tuviera conocimiento del tema. Además de que siento que sus clases se brinca de un tema a otro sin darles introducción ni un cierre.

By Kayla Jasmine Rayos on 3/23/2024

I love how the Course was segmented in a way that the information provided was very easy to digest. There's a lot of value bombs throughout each discussion that make the learning experience worth every penny you paid for the course

By Benny Fitzgerald on 1/14/2024

Exceptional experience with this course their strategic approach and innovative solutions significantly boosted our website's performance.

By H George on 1/14/2024

Amazing view on taking a more higher-level approach to understanding the whole sales funnel instead of focusing on lower level items in isolation.

By Terri Tucker on 1/14/2024

"Conversion Rate Optimization with Dekker is an exceptional course, offering comprehensive insights and practical strategies. Engaging content, clear explanations, and real-world applications make it a must for anyone seeking mastery in CRO."

By Rodney Parsons on 1/13/2024

Dekker's CRO masterclass: data-driven insights, B2B focus, real-world examples. My conversions soared!

By KPATINDE Fernando on 9/26/2023

J'ai comme l'impression qu'il a fait de la rétention d'information. Bon cours mise à part ça.

By Florencia Pieroni on 1/31/2022

Interesting, clear, and straightforward. The highlight for me was all the useful sites and tools it recommended to boost CR.

By Abubakar Ismail on 1/30/2022

It's a decent course in terms of how it helps us get into the heads of the user. But in general it seems a bit freestyled. And I don't feel it empasises on optimizing web pages from SEO too much, which is why I even bought the course. Good knowledge, but it hasn't delivered on what I got it for.

By Tania van Wyk de Vries on 9/21/2021

A lot of knowledge in this course. Amazing view on taking a more higher-level approach to understanding the whole sales funnel instead of focusing on lower level items in isolation. Also, target audience definition is amazing!

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Overall Score : 86 / 100

Conversion Rate Optimization CRO with Dekker
Visit course on Udemy Write a review
  • Video Duration: icon 4.9h
  • Price: See price on Udemy
  • Provider: icon Udemy
  • Updated: icon May 2026
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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