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MailChimp for Ecommerce Email Marketing Master Class (Udemy.com)

Take your digital marketing to the next level with effective e-commerce email marketing and automation.

Created by: Jeremy Robinson

Last updated June 2021

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What you will learn

  • Design e-commerce emails that sell more products
  • Implement MailChimp’s powerful marketing automation features
  • Seamlessly integrate your e-commerce store and email marketing

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.2 out of 5higher than 16% of them
  • Reviews363#219 of 419 by number of reviews
  • Length4.1 hoursshorter than 50% of them
  • Last updatedJune 2021earlier than 73% of them

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Course Description

Get Step-by-step instruction on how to use Mailchimp to Drive more Traffic and Sales to your E-commerce Site

  • Design More Effective E-commerce Emails using MailChimp

    Understand the key principles for designing effective e-commerce emails and get step-by-step instruction on building the 6 most common email types.

  • Grow Your List with Compelling Opt-Ins

    Learn highly effective techniques for building your list, including little-known tricks that multiply e-commerce opt-in rates and subscribers.

  • Automate Your Email Marketing

    Build a system that markets your products while you sleep, including in-depth instruction on creating 3 essential automation sequences.

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Instructor Details

Jeremy Robinson

I am Chief Marketing Officer at SoYoung, a brand of lifestyle bags and accessories that sells original products through our websites and retail partners by leveraging our nearly 70,000 active email subscribers. 

I ran a digital agency for 13 years that worked with major brands on all aspects of online marketing including email marketing, website design, and online advertising. 

I’m hired by numerous businesses as a consultant to help them more effectively market their products online. 

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Reviews

4.2

363 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By eFinancialModels Excel Templates on 1/15/2025

So far, the course covers everything I need to know about how I can best utilize MailChimp for marketing and grow our customers. However, since this course was created a few years ago, some features are outdated though it works the same, it would be perfect if the new updated features will be covered too.

By Aveen Doshi on 3/24/2020

At this point, it seems pretty decent. Not that great but decent.

By Carsten Rieger on 2/7/2020

Great course! Well researched and presented providing a detailed presentation of the benefits of using MailChimp. Third party vendors and plugins that compliment MailChimp's functionality are also discussed in great length and how they will assist in running a slick automated drip email campaign. This course certainly covers the bases that will get you up and running.

By Cem Göknil on 12/23/2019

This was indeed a master class! I feel like I truly learned Mailchimp. The course material was well prepared and was built around real-life examples. A special thank you to the instructor for not skimming over any content. Each section was populated with carefully crafted examples. I walked away with many actionable, easy to implement ideas to increase the revenue of my e-commerce stores. I also feel like the course added a valuable and marketable skill to my marketing toolbox. I really can't recommend this one enough. Thank you Jeremy!

By Julian Caceres on 11/7/2019

Es un gran curso para los años pasados de mailchimp, te da buenas ideas de como automatizar algunos correos sobre todo, pero en la profundidad de los avances de mailchimp en 2019 se queda un poco atrás

By Andrew Faniku on 9/18/2019

It's been very indepth course that allows you to understand mailchimp. I'm yet to see the add product features in the current mailchimp now that mailchimp is disconnected directly to my shopify. I have learned a lot about the sales funnel. I was thinking this is just a platform for email marketing, but I now see the value of a sales funnel which I wasn't expecting to learn from this course. Now I have to sit down and start the real work of building up those automated templates. Thanks.

By Dan Stevens on 6/28/2019

Instructor is very knowledgeable with Mailchimp and how to solve a lot of day to day issues in creating campaigns and engagement. He clearly does this for a living and shares his knowledge and experience well. I do wish there was more about campaign reports, how to monitor trends, what to watch for, sort of what to do 6 months in type of detail.

By Yazan Muqbel on 6/8/2019

Very good. It starts with concepts and basics ideas. Then the lecturer starts explaining more advanced methods that can be optimized for ecommerce and even brick-and-mortar businesses. By completing this course you will learn all the basics and most of advanced techniques that would enable you to collect email, stay in contact with your audience, design and build automated sequences that will be very effective and easy.

By Marketing Eldis on 4/3/2019

Course was a decent match for what I/my marketing team was looking for. Some aspects were really helpful, others were unrelated. Many of the external apps we wont be using, so those parts weren't as helpful. Would have liked more troubleshooting sections.

By Kasia Zmokla on 3/9/2019

Great, very well structured course! Jeremy is a very knowledgeable and experienced instructor, presenting in-depth examples from real life scenarios. He is also extremely supportive - responding fast to detailed questions. I would recommend this course to anyone who wants to get a solid grip of MailChimp and learn effective marketing funnels strategies.

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Overall Score : 84 / 100