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Shopify Design & Branding Masterclass (Udemy.com)

All the Shopify basics PLUS pro branding and design insights to create a premium look and feel for your store

Created by: Jeremy Robinson

Last updated June 2021

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What you will learn

  • Branding and user experience insights that you will use to design a beautiful Shopify store
  • How to prepare your photos, copy and other assets required to launch a premium branded site.
  • All the Shopify basics including products, collections, payments and shipping and settings.

How it compares

Against the other 84 rated Udemy courses in Shopify on CourseDuck:

  • Rating4.6 out of 5higher than 76% of them
  • Reviews137#57 of 85 by number of reviews
  • Length5.2 hourslonger than 52% of them
  • Last updatedJune 2021earlier than 54% of them

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Course Description

  1. Learn how to professionally brand your site to give it a premium, agency-designed look and feel

  2. Differentiate your brand and products from the competition to convert more visitors into buyers

  3. Get In-depth knowledge of Shopify as an e-commerce platform.

What you’ll learn

All the Shopify  basics

  • How to choose and install the right theme for your store

  • Payment, shipping, tax, and cart settings

  • Adding products and creating collections

PLUS how to effectively brand and differentiate your store

  • How to best structure your navigation

  • Different approaches to photography

  • How to incorporate video

  • How to structure product descriptions

  • How to use social proof to build instant credibility

  • How to leverage advanced features as your business grows

  • Why and when you might need multiple sites for your business

  • Extending Shopify with a POS system

  • Expanding into other channels including wholesale, google shopping, etc.

About your instructor:

Over the past 8 years, Jeremy has played an instrumental role in the success of SoYoung, the acclaimed brand of innovative, insulated bags. An early advocate for eCommerce, Jeremy built SoYoung’s online presence from scratch and has overseen its growth into a seven-figure business.

Jeremy Robinson is also the founder of the Indie Brand Builder platform, where consumer product entrepreneurs can get practical, actionable insights on how to best focus their time so that they can reconnect with their passion and move forward with confidence. The platform provides free resources, community support and premium training programs based on first-hand experience building a seven figure consumer products brand.

Prior to SoYoung, Jeremy ran a design and digital marketing agency where he worked with leading brands such as Aeroplan, MacKenzie Investments, Franklin Templeton, InterContinental Hotels, University of Toronto and Jamieson Vitamins. He has also worked with numerous eCommerce businesses as a consultant.

Jeremy is the author of the book Indie Brand Builder where he documents his experiences launching and running an eCommerce brand. He has created a number of highly rated online eCommerce courses and is frequently sought out as a speaker at industry conferences.

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Instructor Details

Jeremy Robinson

I am Chief Marketing Officer at SoYoung, a brand of lifestyle bags and accessories that sells original products through our websites and retail partners by leveraging our nearly 70,000 active email subscribers. 

I ran a digital agency for 13 years that worked with major brands on all aspects of online marketing including email marketing, website design, and online advertising. 

I’m hired by numerous businesses as a consultant to help them more effectively market their products online. 

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Reviews

4.6

137 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By janice@pearsonconsulting-us.com on 4/25/2025

This course is excellent and well worth the investment. It's better than the most popular course taught on Shopify. The content is laid out better and explained in a thorough manner that will produce results. Marketing is a key aspect to having a store designed and set up properly.

By Gillian S on 11/10/2024

I learned a lot - however shopify has made lots of changes in the last few years so some of the advice was a little outdated. I still appreciate that there was a lot of invaluable branding advice and learn best by doing my site at the same pace as the instructor - still worth the time spent!

By John McDougle on 3/24/2023

This course was exactly what I was looking for because of the emphasis on the design and look of the Shopify site. It was great to be taught by someone who is doing it successfully and to see the actual site that he works on.

By RICHARD LEWIS on 6/19/2022

Really great introduction to Shopify if you're completely new to the platform. A well structured and well delivered course that's full of really useful insights and tips into the Shopify experience.

By Clara Moller on 7/30/2020

As the course progresses,the sound is much better and the information is amazing. Edit: I enjoyed this course and got everything I needed out of it. I would definitely recommend it!

By Eric Shelton on 6/19/2020

1, Just the basics, but will explained. 2, Now it's getting interesting. 3, After completing the course, It's a must have for gaining knowledge of Shopify and optimizing your store.

By Ricardo Moreira on 6/11/2020

It fulfills what it promises: Shopify basics plus branding and user experience insights. I was expecting a little bit deeper into branding and design. Also, I don't know if it suits most of the people out there for, the suggested Shopify implementation costs about 200 USD a month to maintain with all the apps. Anyway, it's a nice course, giving you some useful tips and the instructor is engaging.

By Peter Efland on 5/9/2020

Still early in the course, but very interesting! Jeremy obviously knows a lot about branding and design as it relates to ecommerce, and is applying this expertise to design/brand a Shopify store. Well done Jeremy! Recommended!

By Megan Gossett on 12/1/2019

My husband and I have been wanting to start a Shopify store for some time now. However, we didn't really know where to start and were overwhelmed with the basics. This course is truly great for beginners like me who have no background in building a store from the ground up. I feel that I can actually grow a thriving business with Shopify! Definitely recommend this course!

By Meg Foreman on 5/6/2019

I am on shopify or approx 6 months so what you have told me is totally irrelevant Their support is to give you the links to the problem you are asking - not helpful since you have already been & done that

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Overall Score : 92 / 100