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Growth Marketing Fundamentals (Udemy.com)

Learn how to grow any business systematically. Acquire, retain, and monetize customers like top Silicon Valley startups.

4.3
523 reviews

Created by: Lloyd Alexander

Last updated September 2022

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What you will learn

  • How to use the funnel framework to systematically approach growth problems
  • How to identify the biggest opportunities that will grow your business today
  • How to break down business goals into actionable inputs that you can impact now
  • Methods for increasing traffic, retaining customers, and driving revenue
  • How to analyze viral growth and build a powerful referral program
  • How to create a spreadsheet model to predict future business growth
  • Quantitative research methods such as cohort analysis and user segmentation
  • Qualitative research methods for understanding customer behavior
  • How to calculate important business metrics like CAC, LTV, and payback period

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.3 out of 5higher than 26% of them
  • Reviews523#176 of 419 by number of reviews
  • Length1.9 hoursshorter than 75% of them
  • Last updatedSeptember 2022earlier than 66% of them

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Course Description

Learn the fundamentals of growth marketing from a Silicon Valley marketer.

This course is for anyone who wants to understand how growing a business works. There’s a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization — whether it’s the next tech unicorn or a small business — is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.

This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.

You will master the growth marketing funnel by the end of this course. And along the way, you'll learn the fundamentals of customer acquisition, retention, and monetization.

Included in this course:

  • 23 high-quality video lectures

  • 25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience

  • 14 practical exercises that you can apply to your own business (or impress a future employer with) right away

  • 4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and more

  • A curated collection of external resources where you can go even deeper on these concepts

  • The ability to ask me questions if you get stuck (I'll respond as soon as I can!)

This course is not highly tactical and does not contain growth hacks. Instead, it gives you a growth marketing foundation that you can use as a filter in a world where the best tactics are changing every day.

As well, the underlying concepts in this course are not new — what I offer is a synthesis of some of the greatest minds in growth marketing, combined with my own experience working at high growth startups.

I want to train you to think like a growth marketer. The funnel is how we’ll get there.

Ready to get started? Enroll now and learn skills that will unlock new growth in your business and your career.

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"...for anyone looking for an awesome digital marketing coach, this is your guy!"

— Rory R., former student of Lloyd's (and now, full-time digital marketer!)
Read More All Levels All Levels product length iconTime: 1.9h

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Instructor Details

Lloyd Alexander

Currently, I lead a team a Lyft focused on driver acquisition as a growth product manager. Prior to that, I led student lifecycle marketing on Udemy's growth team. With this course, I hope to share my 8+ years of experience growing companies with you.

I think online education can change the world because it's had an immense impact on my life. Prior to joining Udemy as an employee, I was a Udemy student just like you. The courses I completed helped me land my first tech job out of college, and eventually led me straight to the source when I joined Udemy's marketing team in 2015.

It's always been a dream of mine to be an instructor, and I hope you enjoy my courses!

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Reviews

4.3

523 ratings on Udemy

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By Stanley Kee on 2/23/2026

ok but please update the companies u used as example, one of their is no longer in business already. Your course does not end and tend to force users to read your articles and links. I do not recommend these.

By Ivette Tamez Garza on 4/29/2022

The course is everything I was looking for. To the point, with different practical examples, and valuable additional reading. If you have some marketing background you can relate a lot of the information to the traditional 4Ps, and probably develop a fair marketing strategy.

By Gladys Teo on 1/17/2021

Extremely educational and useful for a newbie like me with absolutely no knowledge in growth marketing. I would be more than willing to pay for this course! It is full of detailed explanations, supplementary resources and content-rich lectures. Excellent!

By Juan Pablo Mizón on 8/28/2020

El curso es excelente. Te entrega una metodología muy completa para abordar desafíos de crecimiento en negocios digitales (y se puede aplicar al mundo offline también). Supero mis expectativas! Aplicaré lo aprendido en la estrategia para mi eCommerce.

By Ed Meldrum on 8/23/2020

Take Notes Massive Value clear course outline easy to follow the information being presented is clear and concise if you take the time to listen and commit to finishing you will have used your time effectively.

By Monica Quijano on 3/15/2020

To understand better he should do more examples there are things that he does not explain properly

By Cristina Luengo Maravert on 1/30/2020

Un curso interesante para actualizarse en conceptos como el growth marketing, en boca de todos últimamente. Buen contenido, bien argumentado, ejemplos claros y abundantes y todo muy dinámico. Lo recomiendo.

By Camden Andrews on 11/10/2019

While not super technical, this course does a great job of helping shape a mindset necessary for growth marketing. Along with the lectures themselves, there are links to some amazing essays on the subject that help explore some of these topics in greater depth.

By Jonathan Ribeiro on 10/23/2019

Muito produtivo o curso, me pôs a pensar sobre alguns assuntos que o livro do Sean Ellis por exemplo não vai tão fundo, então para mim é um bom curso complementar para compreender totalmente a lógica por trás do Growth. O restante é mãos a obra, muito trabalho para botar a engrenagem para funcionar

By Daniel Johnson on 1/2/2019

This has been one of the best presented and most well thought through courses I have ever done on Udemy, the fact it's free is even more amazing! Would 100% recommend for people looking to cut through the noise and really understand the fundementals of growth.

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Overall Score : 86 / 100

Growth Marketing Fundamentals
Visit course on Udemy Write a review
  • Video Duration: icon 1.9h
  • Price: $49.99
  • Provider: icon Udemy
  • Updated: icon September 2022
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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