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Google Shopping Ads for E-Commerce: The Step by Step Guide (Udemy.com)

Learn how to create, run and manage Google Shopping Ads for E-Commerce, Print on Demand and Shopify Dropshipping Stores

3.8
104 reviews

Created by: Adam Reed

Last updated July 2018

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What you will learn

  • Sign Up to Google Merchant Center
  • Link Shopify Products to Google Merchant Center
  • Link Google Merchant Center to Google AdWords
  • Launch and Manage Google Shopping Ads
  • Prepare and Manager Google Shopping Product Feeds
  • Understand Feed Diagnostics, Issues and How to Fix Them
  • Analyse Google Shopping Ad Performance
  • Drive Traffic with Google Shopping and Product Listing Ads

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating3.8 out of 5higher than 1% of them
  • Reviews104#355 of 419 by number of reviews
  • Length1.1 hoursshorter than 90% of them
  • Last updatedJuly 2018earlier than 85% of them

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Course Description

Are you struggling with Facebook Ads? Are you sick of the constant algorithm changes? Struggling to stay profitable when scaling?

Are you relying too heavily on traffic from Facebook Ads? ...Have you even tried Google yet?!

If any of the above strike a chord with you, then this Google Shopping course is, without a doubt, the next course that you need to take.

Using his much-loved 'step by step over the shoulder' teaching style, Best Selling Udemy Instructor, Adam Reed, is going to show you how to set up Google Shopping campaigns and Product Listing Ads from absolute scratch. Even if you've never heard of Google Shopping Ads before, after this course, you'll be perfectly capable of launching these all by yourself.

Google Shopping is an amazing opportunity and it is such an easy way to generate extra sales for your website. I'll explain why I 100% fully believe this within the course.

Get ready to learn how to add a new marketing strategy and stream of traffic to your E-Commerce business, to help increase your sales, revenue and profit.
Read More Beginner Beginner Level product length iconTime: 1.1h

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Instructor Details

Adam Reed

Best Selling Udemy Ecommerce Instructor

Forbes 30 Under 30 Ecommerce Alumni

A 31 year old entrepreneur with a wealth of experience in online business. Since the age of 15 Adam has been involved in many different online enterprises.

Adam owns several online brands and has generated over $50 Million in revenue - mainly through personalised print on demand businesses. He has also raised and donated over $100,000 to animal welfare charities through his enterprise.


• e-Commerce
• Custom Print on Demand
• Dropshipping
• Facebook Ads and Google AdWords
• Social Media Marketing
• Email Marketing
• Supply Chain Management
• Web and Mobile App Development
• Outsourcing and developing Lifestyle Businesses
• Graphic Design (Adobe Illustrator and Photoshop)
• Social Media Growth Hacks and Automation

Read More

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Reviews

3.8

104 ratings on Udemy

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By Jennifer Jack on 6/29/2019

The instructor made a number of comments that were not justified with reasoning as to why he did preferred to do things that way. I would have liked to know more about why he chose to use/not use particular settings in the GMC. The instructor could have made more of an effort to explain the pros/cons of particular settings, instead of just saying he didn't like to use them. The course covered the basics, but it seemed a bit rushed in places.

By Birgit Kramer on 1/27/2019

Structured basic setup on "how to start Google Shopping Ads" but little explanations about the settings and no examples or/and best practice tipps at all. The digital marketing perspective is missing completely.

By Siôn Jones on 1/11/2019

Very limited detail, hardly any explanation as to why you did things i.e. why did you edit the script provided by Google Ads? Why did you choose your CPC bid? Why did you choose the Search optimization options? I came across an issue with verifying my Google Merchant Account to my Shopify store, Which I had to google myself and sort. Was hoping that the course would have covered possible issues such as these.

By Ratih on 1/2/2019

I just learning about google shopping ads from free youtube video and make me more confuse. With this training, Adam explanation can enlighten me so I can start make my own google shopping ads.

By Randy Thibodeaux on 11/11/2018

This coarse helped me learn more about the merchant center feed which gave me a better understanding of things. Good explanation which helped make my life easier getting set up.

By Maono Kuishi on 8/29/2018

I know it's for beginners but its VERY basic. For a paid course you would expect more information. Once you do what is in this video you would come back for a deeper explanation and there is nothing. You might as well read the basic things about google shopping by searching on google than paying for this course. Just a honest opinion.

By Paul Easton on 7/30/2018

Actually going an choose the app which suggested the instructor didn't know which app they were going to use (as it happens it was the same company I was going to use) - but maybe done in advance may create a better impression ;)

By MARGARITO APELANIO on 6/3/2018

I think need improve the accent, use American native accent

By Edward Gelb on 5/28/2018

Adam Reed is so awesome. he explains it well with no complications

By Yoglark Sittiwanchai on 5/24/2018

Direct to the point and easy to follow step by step in setting up google shopping campaign

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Overall Score : 76 / 100

Google Shopping Ads for E-Commerce: The Step by Step Guide
Visit course on Udemy Write a review
  • Video Duration: icon 1.1h
  • Price: $12.99
  • Provider: icon Udemy
  • Updated: icon July 2018
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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