Facebook Ads for E-Commerce: The Complete Guide (Udemy.com)
Learn how to run Facebook and Instagram Ads with a 6 Figure Shopify Dropshipping Entrepreneur & Best Selling Instructor
Created by: Adam Reed
Produced in 2018
What you will learn
- Create a Facebook Page for a Business, Brand, Community, Service or Other
- Create an Ads Manager Account
- Set Up Payments, Limits and Billing on an Ads Manager Account
- Navigate Your way Around Ads Manager Tools and Features
- Understand the Structure of a Facebook Ad
- Understand All Facebook Campaign Marketing Objectives
- Appreciate how Important Facebook is in Advertising Today
- Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget
- Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With
- Save Time with Saved Audiences
- Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos
- Create Slideshows using Facebook's Slideshow Feature
- Create Page Post Engagement Ads
- Create Website Conversion Ads
- Create Page Likes Ads
- Create Video Views Ads
- Create Dynamic Product Catalogue Sales Ads
- Improve Your Ad
Quality Score
Content Quality
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Video Quality
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Qualified Instructor
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Course Pace
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Course Depth & Coverage
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Overall Score : 92 / 100
Course Description
Summary:
Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know thatyou're in safe hands when you enrol in one of his courses.
Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page andAds Manager account all the way through to using advanced audiences andadvertcreatives, and powerfultargeting techniques. Learn the steps that I take and the strategies that I useto build and grow my multiple 6-figure E-Commerce business.
About Your Instructor:
Adam has run E-Commerce ventures since he was just 15 Years Old. With7 Yearsunder his belt, he's now 23and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field...
Firstly, on eBay, he started with 0, and was able to turn over 8000 in 8 weeks, without having ANY inventory.
More notably, in Septemberhe launched a brand new website on Shopify. Within 3 weeks he had already turned over more than1000 in a single day, and within 3 months had already received multiple6-Figure valuationsfor the website. Less than 4 weeks in to2017, thiswebsite finallyhit6-Figuresin Gross Salesin GBP . A couple of months on and Adam now runs a hugemultiple6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.
Facebook Ads play a pivotal role in therapid scaling of Adam's business, and played an equally important role in the launch phase, too.
Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almostany product and/or service you like.
A Word from Adam:
I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everythingyou need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.
The beauty of an onlinebusiness advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Adsventures from at least 3 different countries.
...
What's your Goal for 2017?
The Topics and Areas Covered in this Course include:
Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketingcampaigns, from big brands to small business.
Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potentialSetting up Facebook PagesSetting up and navigating a brand new Ads Manager AccountSetting up Payments, Budgets and LimitsMistakes that a lot of new Facebook Advertisers make and how to avoid themThe complete guide to the structure of a Facebook advertising campaignComprehensive breakdown of the different marketing objectives used in Facebook AdsA discussion of the 'Website Conversion versus Page Post Engagement' debateComplete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advertA Pro Tip on how to Avoid Wasting Money with useless AdPlacementsA whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook
...
And that's just the 'Beginners' Section!
We then move on to the following more Advanced Topics:
Using Audience Insights Tool to find,research and develop ideas for new audiences to target with your Facebook AdsA little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
The Complete Masterclass to Creating Amazing Facebook AdsExamples of Awesome Facebook and Instagram Images and Why They WorkA Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
Photoshop Size Guides for Advert ImagesA Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising CampaignsFREE DOWNLOAD:
Photoshop Grids for Measuring the Amount of Text in Your Ad10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising IndustryMy Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'A Complete Explanation of the Facebook PixelCreating and Installing a Facebook Pixel on to ShopifyChecking the Pixel WorksUsing the Pixel in our Facebook AdsA Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own CampaignsA Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and InstagramFurther, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining MethodsAn Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
A Step by Step Guide to Working our your Profit Margins for FB AdvertisingAn Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend EffectivelyAdvanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook CampaignsHow to Find Out Whether your Interest Targeting is Working EffectivelyHow to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more ProfitsInsider Tips for Cheap Clicks in the USAInsider Tips for Cheap Clicks WorldwideA List of AwesomeCountries in Europe that are Cheap to Advertise toA List of some other Countries that are Cheap to Advertise toAn Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split TestsA Huge List of Split Test You Should Consider Running YourselfThree Major Scaling Methods I like to use in my BusinessMy Personal Playbook for Running, Managing and Scaling my Facebook Ads
... But it doesn't end there! There's even more to come!
After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur.
As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!
Here's what's included in the Case Study Sections:
An Insider look at my Ad CampaignsWatch as I Test and Scale Brand New Campaigns for Brand New
Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know thatyou're in safe hands when you enrol in one of his courses.
Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page andAds Manager account all the way through to using advanced audiences andadvertcreatives, and powerfultargeting techniques. Learn the steps that I take and the strategies that I useto build and grow my multiple 6-figure E-Commerce business.
About Your Instructor:
Adam has run E-Commerce ventures since he was just 15 Years Old. With7 Yearsunder his belt, he's now 23and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field...
Firstly, on eBay, he started with 0, and was able to turn over 8000 in 8 weeks, without having ANY inventory.
More notably, in Septemberhe launched a brand new website on Shopify. Within 3 weeks he had already turned over more than1000 in a single day, and within 3 months had already received multiple6-Figure valuationsfor the website. Less than 4 weeks in to2017, thiswebsite finallyhit6-Figuresin Gross Salesin GBP . A couple of months on and Adam now runs a hugemultiple6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.
Facebook Ads play a pivotal role in therapid scaling of Adam's business, and played an equally important role in the launch phase, too.
Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almostany product and/or service you like.
A Word from Adam:
I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everythingyou need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.
The beauty of an onlinebusiness advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Adsventures from at least 3 different countries.
...
What's your Goal for 2017?
The Topics and Areas Covered in this Course include:
Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketingcampaigns, from big brands to small business.
Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potentialSetting up Facebook PagesSetting up and navigating a brand new Ads Manager AccountSetting up Payments, Budgets and LimitsMistakes that a lot of new Facebook Advertisers make and how to avoid themThe complete guide to the structure of a Facebook advertising campaignComprehensive breakdown of the different marketing objectives used in Facebook AdsA discussion of the 'Website Conversion versus Page Post Engagement' debateComplete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advertA Pro Tip on how to Avoid Wasting Money with useless AdPlacementsA whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook
...
And that's just the 'Beginners' Section!
We then move on to the following more Advanced Topics:
Using Audience Insights Tool to find,research and develop ideas for new audiences to target with your Facebook AdsA little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
The Complete Masterclass to Creating Amazing Facebook AdsExamples of Awesome Facebook and Instagram Images and Why They WorkA Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
Photoshop Size Guides for Advert ImagesA Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising CampaignsFREE DOWNLOAD:
Photoshop Grids for Measuring the Amount of Text in Your Ad10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising IndustryMy Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'A Complete Explanation of the Facebook PixelCreating and Installing a Facebook Pixel on to ShopifyChecking the Pixel WorksUsing the Pixel in our Facebook AdsA Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own CampaignsA Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and InstagramFurther, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining MethodsAn Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
A Step by Step Guide to Working our your Profit Margins for FB AdvertisingAn Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend EffectivelyAdvanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook CampaignsHow to Find Out Whether your Interest Targeting is Working EffectivelyHow to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more ProfitsInsider Tips for Cheap Clicks in the USAInsider Tips for Cheap Clicks WorldwideA List of AwesomeCountries in Europe that are Cheap to Advertise toA List of some other Countries that are Cheap to Advertise toAn Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split TestsA Huge List of Split Test You Should Consider Running YourselfThree Major Scaling Methods I like to use in my BusinessMy Personal Playbook for Running, Managing and Scaling my Facebook Ads
... But it doesn't end there! There's even more to come!
After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur.
As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!
Here's what's included in the Case Study Sections:
An Insider look at my Ad CampaignsWatch as I Test and Scale Brand New Campaigns for Brand New
Instructor Details
- 4.6 Rating
312 Reviews
Adam Reed
Best Selling Udemy Instructor for EcommerceShopify&Dropshipping
A 24 year old graduate and entrepreneur with a wealth of experience in online business. Since the age of 15 Adam has been involved in many different online enterprises.
Since 2016, Adam has focused on Ecommerce, specifically on Shopify, Dropshipping and Print on Demand business models.
His achievements to date include:
Six-figure Shopify store valuations
Generated over one million dollars in revenue with Shopify Dropshipping
Generated over one million dollars in revenue with Shopify Print on Demand
For 2019, Adam's aim is to re-record all of his Best Selling Udemy Courses to provide his students an up to date, step by step guide to online business.
In addition, he'll be releasing some new courses, with some familiar faces as his co-instructors.
Through starting and running online enterprises, Adam has developed a wide range of skills and expertise,in areas including:
e-Commerce
Dropshipping
Facebook Ads and Google AdWords
Social Media Marketing
Email Marketing
Supply Chain Management
Web and Mobile App Development
Outsourcing and developingLifestyle Businesses
Graphic Design (Adobe Illustrator and Photoshop)
Social Media Growth Hacks and Automation
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Reviews
- Video Duration:
10h - Price: 11.99 Track Price 11.99 Track Price
- Provider: Udemy
- Year:
2018 - Language:
English - Certificate:
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