Facebook Ads for E-Commerce: The Complete Guide (Udemy.com)

Summary:

Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.

About Your Instructor:

Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field...

Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.

More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.

Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too.

Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

A Word from Adam:

I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.

The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.

...What's your Goal for 2017?

The Topics and Areas Covered in this Course include:

• Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.
• Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
• Setting up Facebook Pages
• Setting up and navigating a brand new Ads Manager Account
• Setting up Payments, Budgets and Limits
• Mistakes that a lot of new Facebook Advertisers make and how to avoid them
• The complete guide to the structure of a Facebook advertising campaign
• Comprehensive breakdown of the different marketing objectives used in Facebook Ads
• A discussion of the 'Website Conversion versus Page Post Engagement' debate
• Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
• A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
• A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
• A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook

...And that's just the 'Beginners' Section!

We then move on to the following more Advanced Topics:

• Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
• A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
• The Complete Masterclass to Creating Amazing Facebook Ads
• Examples of Awesome Facebook and Instagram Images and Why They Work
• A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
• Photoshop Size Guides for Advert Images
• A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
• FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
• 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry
• My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'
• A Complete Explanation of the Facebook Pixel
• Creating and Installing a Facebook Pixel on to Shopify
• Checking the Pixel Works
• Using the Pixel in our Facebook Ads
• A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
• A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
• Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
• An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
• A Step by Step Guide to Working our your Profit Margins for FB Advertising
• An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
• Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
• How to Find Out Whether your Interest Targeting is Working Effectively
• How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
• Insider Tips for Cheap Clicks in the USA
• Insider Tips for Cheap Clicks Worldwide
• A List of Awesome Countries in Europe that are Cheap to Advertise to
• A List of some other Countries that are Cheap to Advertise to
• An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
• A Huge List of Split Test You Should Consider Running Yourself