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UdemyDigital MarketingPaid courseIntermediate levelCertificate

Freelance Copywriting: How To Succeed As An Elite Copywriter (Udemy.com)

All the tips, techniques and templates you need to build a sustainable career as a freelance writer. Not for beginners!

Created by: Clare Lynch

Last updated January 2023

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What you will learn

  • Know how much to charge for every writing job.
  • Get your first freelancing job.
  • Attract the best-paying clients.
  • Know exactly how much you should - and could - earn as a copywriter.
  • Distinguish between low-paying grunt work and highly skilled jobs clients will pay good money for.
  • Use ready-made templates for presenting a professional image to your clients.

How it compares

Against the other 418 rated Udemy courses in Digital Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 61% of them
  • Reviews253#256 of 419 by number of reviews
  • Length1.9 hoursshorter than 75% of them
  • Last updatedJanuary 2023earlier than 64% of them

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Course Description

Would you like to quit your day job as a writer to become a freelance? 

Or are you already a freelance writer but you're struggling to find clients? 

Maybe you've had some success as a writer but you'd like to find more and better-paying freelance writing jobs?

I've been writing professionally for more than two decades and, in that time, I've learned all there is to know about building a successful freelance writing career. This course lifts the lid on exactly what it takes to be a successful freelance copywriter. It's packed with proven tips for building a business from your writing talent. 

I created the course out of a desire to give something back to a profession that's given me so much. I've lost count of the number of times fellow writers have told me I've got a real knack for negotiating great rates with clients. This knack stems from my firm inner belief that writing is highly skilled work that deserves to be rewarded well. 

That's why I'm always here for my students. When you sign up for this course, you won't just get a stack of great info and templates. You'll also have a writer's champion right by your side. 

Not sure what to quote on that job a client's asked you to pitch for? Struggling to find new writing gigs? Stuck in a rut with clients who don't seem to value what you do? Whatever's on your mind, message me through the course and we'll thrash out your options together. 

If you want to earn more from your writing talent, enrol today and I'll show you how to:

  • Calculate your writing day rate with a simple formula
  • Discover what other writers are charging for their work
  • Price any writing job accurately
  • Find the highest-paying writing jobs (and avoid the lowest ones)
  • Identify the writing niche that suits you best
  • Break free of badly paying 'content mill' writing
  • Land more - and better - writing jobs
  • Pitch your work to editors
  • Market yourself as a writer
  • Present a slick, professional image to current and potential clients
  • Protect yourself from nightmare writing jobs

Along with a wealth of tips and advice, you'll get the following free templates to download and adapt for your own use:

  • Enquiry email for when you're looking for work
  • Copywriting briefing form - the must-have tool for producing a brilliant first draft for any job
  • Copy deck - for presenting your work to clients in a stand-out professional format
  • Contract with terms and conditions specific to writers
  • Invoice - to increase your chances of swift payment
  • Client feedback form - for gathering those glowing client testimonials

I'm confident you'll return to this course again and again throughout your freelance writing career. But in the unlikely event that you're not satisfied, you can take advantage of Udemy's 30-day, no-questions-asked money-back guarantee.

Sign up now - and let's get you the freelance career - and income - you deserve!

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Instructor Details

Clare Lynch

A University of Cambridge tutor. A professional copywriter.

WINNER OF UDEMY'S AWARD 2019 FOR STUDENT SUCCESS

University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience.

Clare hasn’t simply edited the work of other journalists at elite publications, such as The Financial Times. She’s also herself a hugely successful copywriter in her own right.

What's more, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.


20+ years of writing experience

In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.

Over the course of that career, Clare has honed her techniques for getting under any reader’s skin – and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 28,000 students on Udemy.

Clare’s experience as a writer embraces a huge range of writing formats and styles – including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.


A blogging expert

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Reviews

4.5

253 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Anonymized User on 11/28/2021

Good, worth the money. More than anything it laid out a foundation for how to make your business appear more professional. Would recommend.

By Mari Gaines on 8/8/2020

It was good but just not quite the level of detail I was expecting. I still found the information helpful and will definitely refer back to the templates especially.

By Swapnil Chakraborty on 5/13/2020

I am a beginner in this field so I thought this course will actually not help me in starting my copywriting business from scratch but it did. I got a lot of help from the course. Thanks!!

By Tejaswini Kabadi on 5/3/2020

I really liked the course for the resources they provided. I also got some insight into how much I can charge for my services as opposed to how little clients actually pay freelance copywriters. That was an eye-opener for me, honestly. However, I wish the course also taught us a little bit about getting clients, as in where and how to find them exactly. Because I believe that is a real struggle for someone starting out in this business. But overall, it is a good course.

By Joe Jeffries on 1/21/2020

I've just started Freelance Round Two. And I took this course in a bid to avoid the mistakes I made in Freelance Round One. I'm so glad I did. It's a great reminder of the basics, which are all too easily neglected. And it has all the advanced wisdom I need to make a bigger success of things this time around. The most valuable things I took from it, though, were the confirmation that my niche is worth pursuing, and the confidence to go after high-end clients in that area. So thank you, Clare, for giving me that boost.

By Markus Geisler on 2/14/2019

Certainly one of the best instructors I've had the pleasure of experiencing on Udemy. A tremendous value - but definitely not for those just learning copywriting. As a B2B writer myself who works with business clients I felt this was spot on excellent advice and instruction. The resources provided also gave some very good tips I'll be using to tweak my own templates... and the "consistent" marketing advice again was right on target.

By Kavita Srinivasan on 1/17/2019

From being an intermittent freelancer to a professional copywriting business, this course has provided me the structure, resources and tools to kickstart a set up. Some of the most useful resources were: the copy deck, client feedback form and the list of where-not-to-look-for-jobs. I'm on a lookout for a project to apply everything that I learned. And today happens to be my first day in my new office, without a paid assignment. My first project is to get the business ready. Thank you!

By Matthew Darjany on 12/29/2018

Clare does an excellent job of showing how to take a start-up writing business and wrap it in a professional package. Looking good (presentation) and acting professionally will help set you apart from mill writers, pay-by-the-word meat grinders, and other questionable content providers. She is clear, concise, and her hair appears to be perpetually glamorous. If you can already write but you don't know any of the industry standard practices (how to contact clients, who the "good clients" are and how to protect yourself from the questionable ones, where to shop for jobs, how to start a job on the right foot, how to land after a job is done so that you can earn repeat business, etc.) then Clare will be an ideal mentor. This is a charming and valuable course that is worth more than the asking price. You can color me a satisfied customer.

By Briana Hernandez on 3/17/2018

Overall, this course was very informative and beyond helpful. As someone looking to break into freelance copywriting, I feel all the more comfortable starting my business thanks to what I've learned in Ms. Lynch's course. She breaks everything down, from pricing to finding clients, in well-paced, easy-to-follow videos. A necessary class for anyone hoping to start their own copywriting business!

By Joanne on 11/21/2016

Besides the fact that there was plenty of practical information to help enhance my freelance career, I greatly appreciated how Clare added the right amount of her personality to the course and the presentation to keep me engaged. The resources provided are going to be extremely helpful for me to develop my brand, and Clare was also very quick to reply to posts on the Q&A. All in all, well worth my investment of time and money. Thank you!

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Overall Score : 90 / 100