Business Writing For Busy People (Udemy.com)

Write clearly and compellingly - for colleagues, clients and other key stakeholders

( 117 Reviews )

Created by: Clare Lynch

Produced in 2021

What you will learn

Work out what you want to say quickly and painlessly
Craft clear, concise, compelling business documents - from emails to reports
Grab and keep your readers' attention with powerful messages
Structure your writing for maximum impact
Achieve a professional tone of voice in your writing
Identify and eliminate tech talk and off-putting business jargon

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 90 / 100

Course Description

A recent survey revealed that 44% of managers view writing as the most commonly lacking skill among graduates. Business Writing For Busy People has been specifically created to fill this skills gap. Business Writing For Busy People is a short, sharp course you can complete at your desk in under 2 hours. Its designed to give busy professionals the ability to grab the attention of busy readers - by writing in a way thats clear, concise and compelling. Learn from a renowned expert in business writingIm Dr Clare Lynch of Doris and Bertie, a London-based consultancy that works with anyone who needs to write as part of their job. In my decades-long writing career, Ive taught business writing skills to executives at global companies and international MBA students at the University of Cambridge. So I know exactly what it takes to help professionals write well in the workplace. Especially if youre a smart, educated graduate who is having to adapt from an academic style to a new way of writing. As a Udemy instructor since March 2015, Ive taught over 15,000 students how to communicate more effectively with the written word. As a writer myself, I understand the importance of grabbing your audiences attention - and keeping things to the point. And, as youll discover, as an instructor, I practise what I preach. The words students use most often in reviews of my Udemy courses are clear, concise and engaging.
My goal with Business Writing For Busy People is to show you the writing techniques that will win you similar plaudits for your work.
What youll learn in this courseBusiness Writing For Busy People, covers the key things you need to know if you want to get better results from your business writing. This course is perfect for anyone who has to write anything at work. Whether youre a new graduate who needs to adapt your writing style for the workplace. Or an experienced executive who wants to brush up your business writing skills.
By the end of this course, youll be armed with a slew of techniques for crafting more effective business documents, from day-to-day emails to persuasive pitches and proposals.
Youll start by learning to identify the features of a professional writing style. Youll be introduced to a series of powerful (and free!) online writing tools you can use to analyse your own work. Tools that have been tried, tested and given the whole-hearted thumbs up by my own clients.
Youll also learn about the cultural factors that can affect the degree ofimpact your writing will have - essential knowledge if English isnt your first language or if youre working as part of a global team.
Good writing isnt primarily about the words you use - its about figuring out what youre trying to say and why it matters. So early on in the course, youll learn how to quickly identify your key message before you even sit down to write. And how to present your ideas effectively - in a way that meets the needs of busy readers.
Specifically, you'll learn more about the reading strategies people use to seek out the information that matters most to them - and how to adapt your writing accordingly.
The techniques youll learn for getting your ideas down on paper quickly and clearly will save you time as a writer - and save your audience time as readers.
Youll also learn how to craft sentences that are clear, concise and jargon-free - so you can communicate your expertise without losing your reader. And how to add warmth to your words so you forge a deeper connection with people everytime you write.
Finally, youll learn simple techniques for proofing and polishing your work - so you can weed out embarrassing errors that could undermine your credibility as a writer. By the end of this course, youll be able to:
Identify and adopt the features of a professional styleSave time when writing anything - from day-to-day emails to persuasive pitchesDelight your audience - by saving them time when reading your workQuickly identify what you want to say - and how to say itStructure your writing for maximum impactPresent your ideas so readers can instantly home in on your most important pointsApply a proven formula for crafting pitches and proposals that persuadeCommunicate your expertise clearly and compellinglyRid your writing of confusing tech talk and off-putting corpspeakEngage your readers by making your writing warmer and more humanEstablish credibility by proofing and polishing your work effectivelyHands-on practiceThe only way to improve your writing is to roll up your sleeves and get writing.
Thats why Ive designed Business Writing For Busy People to be a highly practical course. Throughout the course, youll get opportunities to put theory into practice with exercises and assignments drawn from real-life examples of business writing. Youll also be encouraged to reflect on your own business writing. Youll find the course particularly useful if youve got an existing writing sample youd like to critique and improve on - or a crucial upcoming writing project to complete.
Course resourcesBusiness Writing For Busy People gives you a wealth of resources for crafting clearer, punchier, more persuasive business documents, including:
links to free online tools for analysing and improving your writing51-page downloadable course workbook featuringcourse exercises and assignments - including model answers - andsummaries of the key points of each lecturedownloadable copy of instructor's e-book'Catch Every Error: A Guide To Polishing Your Document Like A Pro - Complete With A Proofreading Checklist'links to useful articles and other online sources to help you produce betterbusiness writingIs Business Writing For Busy People the right course for you?
Business Writing For Busy People has been designed for time-pressed professionals who want to get maximum results from their writing - in minimum time. If youre looking for a more comprehensive course that will take you from business writing beginner to the level of a copywriting pro, you might prefer to enrol in one of my other courses, Writing With Confidence. Business Writing For Busy People covers some of the same ground as Writing With Confidence - albeit with all-new exercises. However, Business Writing For Busy People focuseson just the most important writing techniques you need to get fast results.
Who this course is for:
Busy executives who want to write more effective business documentsNew graduates in their first roleExperienced professionals who want a quick refresher of the principles of good business writing

Time: 1 hour on-demand videoh

Instructor Details

Clare Lynch

4.5 Rating
117 Reviews

A University of Cambridge tutor. A professional copywriter.
WINNER OF UDEMY'S AWARD 2019 FOR STUDENT SUCCESS
University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience.
Clare hasnt simply edited the work of other journalists at elite publications, such as The Financial Times. Shes also herself a hugely successful copywriter in her own right.
What's more, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.

20+ years of writing experience
In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.
Over the course of that career, Clare has honed her techniques for getting under any readers skin and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 28,000 students on Udemy.
Clares experience as a writer embraces a huge range of writing formats and styles including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.

A blogging expert
And as the author of the popular blog Good Copy, Bad Copy, Clare herself has attracted hundreds of thousands of readers to her own writing. Good Copy, Bad Copy has been named on Cop