Clare Lynch

A University of Cambridge tutor. A professional copywriter.

WINNER OF UDEMY'S AWARD 2019 FOR STUDENT SUCCESS

University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience.

Clare hasn’t simply edited the work of other journalists at elite publications, such as The Financial Times. She’s also herself a hugely successful copywriter in her own right.

What's more, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.

20+ years of writing experience

In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.

Over the course of that career, Clare has honed her techniques for getting under any reader’s skin – and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 28,000 students on Udemy.

Clare’s experience as a writer embraces a huge range of writing formats and styles – including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.

A blogging expert

And as the author of the popular blog Good Copy, Bad Copy, Clare herself has attracted hundreds of thousands of readers to her own writing. Good Copy, Bad Copy has been named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.

An award-winning teacher

What’s more, Clare has a PhD in English Literature and teaches at the University of Cambridge. She’s also a qualified and highly experienced corporate trainer.

So Clare isn’t merely an expert at her craft. She also knows how to communicate her expertise in a way that’s memorable, entertaining and addictively engaging.

That's why, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.

“She is an incredible teacher that has a special unique ability of keeping her students minds engaged and hanging on her every word.” - BRAD MACE, UDEMY STUDENT

Take a look at some of the clients who've benefited from Clare's expertise:

Aberdeen Asset Management
Algomi
BNP Paribas
BP
Brunswick PR
Deutsche Bank
European Banking Authority
European Central Bank
The Financial Times
Judge Business School, University of Cambridge
King's College, Cambridge 
Language Centre, University of Cambridge
Macquarie
Mavens of London
Microsoft
Misys International Banking Systems Ltd
Ofcom
Prince's Trust
Prudential UK and Europe
Royal Bank of Scotland
Sainsbury's
Schroders
TowerBrook Capital Partners
Tradition (interdealer brokers)
REA Group
UBS