Writing With Confidence: Writing Beginner To Writing Pro (Udemy.com)

“This is perhaps the best writing course I've ever taken. That includes my time in University.” STEPHEN L HEWITT, UDEMY STUDENT

• Want to craft irresistible content that has your readers glued to the page?

• Want to attract thousands of readers to your blog by writing addictive, shareable posts that are guaranteed to go viral?

• Want to discover the secret, elite persuasive writing techniques known only to the world’s top copywriters, speechwriters and academics specialising in literature?

• Want to compel your readers to take action through the power of persuasive reports, proposals, websites and marketing content?

• Want to know how to instantly get your ideas out of your head and onto the page - in a way that makes people sit up and take notice?

• Want to motivate others to buy your product? Change their mindset? Take on board your ideas?

• Want to uncover the secrets of turning snooze-worthy sentences into scintillating prose?

If any of these apply to you, this is the course for you.

BENEFIT FROM THE MOST COMPREHENSIVE WRITING COURSE ON UDEMY

As its name suggests, Writing With Confidence: Writing Beginner To Writing Pro takes you from the writing fundamentals right through to the elite techniques practised by the world’s top copywriters. Top copywriters like your instructor, Dr Clare Lynch, in fact.

From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You'll also gain instant ideas for taking your first draft from OK to outstanding.

Next, you’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.

That’s because, when it comes to becoming a powerful writer – the sort of writer who gets the job, closes the sale or wins buy-in for your ideas - it’s not about the technicalities of spelling and grammar. It’s about your ability to connect with your reader on an emotional, intellectual and visceral level.

That’s why early on in the course, you’ll learn powerful, little-known techniques for really getting under the skin of your readers. Techniques that will allow you to write in a way that grabs people’s attention immediately – and keeps them addictively glued to your writing.

You’ll also learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer – and get you better results.

As the course progresses, you’ll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading.

In the second half of the course, you’ll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, you’ll learn how to use imagery to paint unforgettable word-pictures in your reader’s mind.

You’ll also discover the secret narrative structure underpinning the most persuasive stories. The narrative structure that’s made millions for the makers of Toy Story and persuaded the British to vote for Brexit. The same narrative structure that your instructor, Dr Clare Lynch, deployed in a tear-jerking speech that allowed a CEO to win over the hearts and minds of employees.

In the final section of the course, you’ll take your writing to a level only achieved by the world’s top copywriters and political speech writers. In this part of the course, you’ll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing that’s totally unforgettable.

And throughout the course, you’ll have an opportunity to put into practice what you’ve learned. Every lecture in Writing With Confidence: Writing Beginner To Writing Pro delivers a short, sharp, instantly practical tip you can apply to your writing TODAY.

HERE ARE JUST SOME OF THE THINGS YOU’LL LEARN FROM WRITING WITH CONFIDENCE: WRITING BEGINNER TO WRITING PRO

SECTION 1: GETTING STARTED

In this section you’ll learn how to:

• Beat writer’s block by developing the mindset of a professional writer

• Instantly improve a piece of your own writing – with the help four free tools

• Improve your writing with one-to-one feedback from Dr Clare Lynch

  
  

SECTION 2: KNOWING YOUR READER

In this section you’ll learn how to:

• Ask the 3 essential questions you MUST ask before writing anything

• Produce a detailed portrait of your reader – so they connect with you on a deep, visceral level

• Craft reader-centric, benefit-led copy that will get your readers to take notice

• Structure your writing to hook your readers in – and keep them reading

SECTION 3: WRITE LESS, SAY MORE

• In this section you’ll learn how to:

• Decide with confidence exactly what to cut - and what to keep

• Ditch flabby phrases for sparkling copy that’s clear, concise and compelling

SECTION 4: HOW TO GET YOUR MESSAGE ACROSS TO THE WIDEST POSSIBLE AUDIENCE

In this section you’ll learn how to:

• Identify and fix off-putting jargon

• Communicate your expertise in a way that anyone can understand and relate to

• Choose the best words for the job

SECTION 5: HOW TO CRAFT SENTENCES THAT SING

In this section you’ll learn how to:

• Dramatically boost your readability with shorter, sharper sentences

• Vary your sentences for musical effect

SECTION 6: INCORPORATING STORIES INTO YOUR BUSINESS AND TECHNICAL WRITING

• In this section you’ll learn how to:

• Apply recent findings from neuroscience to make your message stick

• Structure a story for maximum persuasion

• Use metaphor to communicate complex ideas clearly and creatively