Writing With Confidence: Writing Beginner To Writing Pro (Udemy.com)
Pro copywriter/Cambridge University writing teacher reveals the secrets for writing blogs and business docs that enthral
Created by: Clare Lynch
Produced in 2021
What you will learn
- Find your voice as a business writer, blogger or writer of other non-fiction
- Transform writing from dull to dazzling - within the first 10 mins of the course
- Uncover the secret persuasion tactics known only to the worlds top copywriters
- Create musical sentences that readers cant resist
- Craft addictively readable text that keeps readers glued to the page
- Discover a wealth of free online tools to take your writing to the next level
Quality Score
Overall Score : 92 / 100
Course Description
Want to attract thousands of readers to your blog by writing addictive, shareable posts that are guaranteed to go viral?
Want to discover the secret, elite persuasive writing techniques known only to the worlds top copywriters, speechwriters and academics specialising in literature?
Want to compel your readers to take action through the power of persuasive reports, proposals, websites and marketing content?
Want to know how to instantly get your ideas out of your head and onto the page - in a way that makes people sit up and take notice?
Want to motivate others to buy your product? Change their mindset? Take on board your ideas?
Want to uncover the secrets of turning snooze-worthy sentences into scintillating prose?
If any of these apply to you, this is the course for you.
BENEFIT FROM THE MOST COMPREHENSIVE WRITING COURSE ON UDEMYAs its name suggests, Writing With Confidence: Writing Beginner To Writing Pro takes you from the writing fundamentals right through to the elite techniques practised by the worlds top copywriters. Top copywriters like your instructor, Dr Clare Lynch, in fact.
From the very first lectures, youll be inspired to beat writers block and get something down on the page. You'll also gain instant ideas for taking your first draft from OK to outstanding.
Next, youll discover a secret most writing and editing teachers wont share with you: that good writing isnt just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.
Thats because, when it comes to becoming a powerful writer the sort of writer who gets the job, closes the sale or wins buy-in for your ideas - its not about the technicalities of spelling and grammar. Its about your ability to connect with your reader on an emotional, intellectual and visceral level.
Thats why early on in the course, youll learn powerful, little-known techniques for really getting under the skin of your readers. Techniques that will allow you to write in a way that grabs peoples attention immediately and keeps them addictively glued to your writing. Youll also learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer and get you better results.
As the course progresses, youll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading.
In the second half of the course, youll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, youll learn how to use imagery to paint unforgettable word-pictures in your readers mind. Youll also discover the secret narrative structure underpinning the most persuasive stories. The narrative structure thats made millions for the makers of Toy Story and persuaded the British to vote for Brexit. The same narrative structure that your instructor, Dr Clare Lynch, deployed in a tear-jerking speech that allowed a CEO to win over the hearts and minds of employees.
In the final section of the course, youll take your writing to a level only achieved by the worlds top copywriters and political speech writers. In this part of the course, youll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing thats totally unforgettable.
And throughout the course, youll have an opportunity to put into practice what youve learned. Every lecture in Writing With Confidence: Writing Beginner To Writing Pro delivers a short, sharp, instantly practical tip you can apply to your writing TODAY. HERE ARE JUST SOME OF THE THINGS YOULL LEARN FROM WRITING WITH CONFIDENCE: WRITING BEGINNER TO WRITING PROSECTION 1: GETTING STARTEDIn this section youll learn how to:
Beat writers block by developing the mindset of a professional writerInstantly improve a piece of your own writing with the help four free toolsImprove your writing with one-to-one feedback from Dr Clare LynchSECTION 2: KNOWING YOUR READERIn this section youll learn how to:
Ask the 3 essential questions you MUST ask before writing anythingProduce a detailed portrait of your reader so they connect with you on a deep, visceral levelCraft reader-centric, benefit-led copy that will get your readers to take noticeStructure your writing to hook your readers in and keep them readingSECTION 3: WRITE LESS, SAY MOREIn this section youll learn how to:
Decide with confidence exactly what to cut - and what to keep Ditch flabby phrases for sparkling copy thats clear, concise and compellingSECTION 4: HOW TO GET YOUR MESSAGE ACROSS TO THE WIDEST POSSIBLE AUDIENCEIn this section youll learn how to:
Identify and fix off-putting jargonCommunicate your expertise in a way that anyone can understand and relate toChoose the best words for the jobSECTION 5: HOW TO CRAFT SENTENCES THAT SINGIn this section youll learn how to:
Dramatically boost your readability with shorter, sharper sentencesVary your sentences for musical effectSECTION 6: INCORPORATING STORIES INTO YOUR BUSINESS AND TECHNICAL WRITINGIn this section youll learn how to:
Apply recent findings from neuroscience to make your message stickStructure a story for maximum persuasionUse metaphor to communicate complex ideas clearly and creativelySECTION 7: RHETORIC: ADVANCED PERSUASION TECHNIQUESIn this section youll learn how to:
Employ the worlds most advanced techniques for persuasive writing - techniques no other big-namewriting instructor on Udemyshows youApply elite writing strategies known only to the worlds top executives, advertising copywriters, political speech writers and academicsCraft more inspiring, creative copy that sounds irresistible to the ear techniques that will set you apart from all the jobbing journalists and ten-a-pennycontent marketers out thereREASONS TO TAKE THIS COURSEBenefit from one-to-one feedback on your writing from a University of Cambridge writing tutorLearn the skills that allow the top copywriters (like your instructor Dr Clare Lynch) to earn up to 2000+ a dayUse words to persuade your employees, your bosses, your customers or investorsCommunicate complex ideas in a way that inspires your readersBuild your confidence and find your voice as a writerHook your readers in from the outset and have them glued to your wordsSave you and your readers time by writing less but saying moreHone your message down to the stuff that will get you resultsStructure your work for maximum persuasive powerUnderstand the difference between elegant simplicity and dumbing downEdit your work so you say what you mean (and mean what you say)Craft sentences that are clear, succinct and persuasiveUse online tools for a
Instructor Details
- 4.6 Rating
312 Reviews
Clare Lynch
A University of Cambridge tutor. A professional copywriter.
WINNER OF UDEMY'S AWARD 2019 FOR STUDENT SUCCESS
University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience.
Clare hasnt simply edited the work of other journalists at elite publications, such as The Financial Times. Shes also herself a hugely successful copywriter in her own right.
What's more, in October 2019, Udemy bestowed their Student Success award on Clare for her dedication to her Udemy students.
20+ years of writing experience
In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.
Over the course of that career, Clare has honed her techniques for getting under any readers skin and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 28,000 students on Udemy.
Clares experience as a writer embraces a huge range of writing formats and styles including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.
A blogging expert
And as the author of the popular blog Good Copy, Bad Copy, Clare herself has attracted hundreds of thousands of readers to her own writing. Good Copy, Bad Copy has been named on Cop
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