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Social Media Marketing & Digital Marketing Course (Udemy.com)

Learn Social Media Marketing & Digital Marketing via Facebook, Pinterest, Instagram, Twitter & YouTube - Elise Quevedo

Created by: Expert Academy

Last updated August 2023

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What you will learn

  • The importance of social media marketing within your overall marketing campaign.
  • Using social media for marketing in an effective and cost-efficient manner.
  • Rules of engagement for social media to enhance exposure and client connection.
  • Other social media rules and their respective importance in your marketing game plan.
  • How to dominate social media and optimise for success.

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.0 out of 5higher than 6% of them
  • Reviews668#94 of 315 by number of reviews
  • Length0.9 hoursshorter than 94% of them
  • Last updatedAugust 2023earlier than 62% of them

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Course Description

There isn’t such a thing as having a general ‘marketing plan’ - it’s a lot more complicated than that. You will need to constantly change your modes and strategies depending on the format in which your product is being marketed. Social media is a perfect example of this and requires a whole new breadth of knowledge that other marketing formats simply cannot teach. Because of this, not many people know how to use social media for marketing correctly and resort to guesswork as means to propel their success, when in reality, they are falling way short of their true potential.

With this course, understanding social media marketing has never been easier. By utilising all the tips, tricks, do’s and don’t’s of the trade, you will know exactly how to navigate these waters and dominate social media with ease.

The course begins with a brief introduction to all the main social media platforms, as well as their respective roles. Using social media for marketing isn’t a one-size fits all principle, so you need to know where when to use which platform, and how. This leads nicely into the second section of the course, where you will learn the common rules for each major social media platform, examples including Pinterest, Facebook, Twitter and YouTube. These rules of engagement for social media will make your marketing strategy diverse, flexible and easily adaptable to change.

By teaching you some general golden rules of social media, you will learn how to optimise for success and benefit your business in a healthy and organic way. This transitions into the course’s conclusion, where you will learn some final steps on how to dominate social media.

This course shows exactly how to apply all these principles to your marketing strategy, so you can witness organic growth, putting you in touch with the right type of customer. Enrol today to grow your social media audience and experience all the benefits that follow.

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Instructor Details

Expert Academy

The Expert Academy is a specialist creator, publisher and distributor of high-quality online courses. We bring together leading experts from around the world so you can learn from the best.

Our experts will teach you skills that will have an immediate positive impact on your life. We help you learn from the very best. 

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Reviews

4.0

668 ratings on Udemy

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By Helga Bishop on 3/2/2021

I really enjoyed the theory and insights shared. I would have liked some real 'hands on' examples for those of us who can't afford to outsource (eg editing photos, changing profiles, how to link platforms to feed off each other). I enjoyed the course overall - thank you.

By Megan Zboray on 8/9/2020

I haven't used social media in a long time and this class introduced me to the popular social media platforms that are current. I would have liked the instructor to delve more into the fundamentals of each of the platforms and how they're used in a step by step manner rather than focusing on branding and marketing. Overall though I thought it was a very good introduction to the purpose of each platform and how to get the most out of them.

By David Amfo-Kwakye on 5/21/2020

The training was very educational. The course opened my eyes to a great deal of information that keeps staring us right in the face but we don't really consider as important. One thing that really stood out for me is that, one must create a brand around something he or she is comfortable with and be authentic. If content is king, social media is king. Great job Elise!

By Umar Amjid on 5/16/2020

The course was really comprehensive and good for beginners, For myself I want to learn the budgeting strategies in social media marketing but unfortunately it doesn't cover that one but overall it was good experience.

By Nora on 7/18/2018

I was hoping for more concrete information on Trends & the technical things around social media. This course would be great for people who are beginners with social media and business. I saw "trends for 2018" and was hoping to get more information on algorithm trends, ads, etc. The Do's and Dont's were concrete and those tips were helpful, but again basic. If you have moderate knowledge about social media and are seeking more in-depth knowlege, this course might be too simple for you.

By Rana Saleh on 5/1/2018

I felt the course is too basic, I had very different expectations, if it was among the free courses it would have been ok, as the only information I felt was good, was something I already knew: having a clear goal and deciding on audience and so forth... Too basic for this era, too basic for anyone who heard of social media. The instructor is passionate and keen on supporting people learn, however the content is truly very basic.

By Yasaman Haghighat on 4/25/2018

A good basic introduction, but not many actual examples or tutorials on how to do all the things that the instructor was talking about (eg. how to create engaging content, how to promote posts). It was a good introduction but a lot of it was common sense and apart from a few key phrases and generic stats of how many people use social media, it wasn't hugely helpful.

By Alsherif Mostafa on 4/23/2018

Because i find this video delivering it's message in a very simple and easy way to understand and also because it was full of positive energy and showed me how much i could benefit from the internet, i just need to find my passion then I'll be on my way.

By Kaye Sturgis on 4/20/2018

This teacher somehow makes me feel comfortable with social media and learning more about it.I like her "big picture" approach. She exemplifies what social media is all about, simplifies it, and for the first time, I get it. I LOVE her perspective and her presentation. Easy to understand.

By Wendy A Leeanne on 4/16/2018

Instructor is easy to listen to. Lessons are not too long and flow well. It's a good start for a new person who has their own business they want to market. Not so much if you want to market other people's businesses. There is not a lot of detailed info but good tips and a new way to look at how you represent your business to the world through social media. If you are new and need a good start to your social media promotion education - start here and build up.

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Overall Score : 80 / 100