Master Google Tag Manager: Go From Beginner to Advanced (Udemy.com)
Custom templates, single page application, content grouping, ads tracking, server-side GTM and more - in this course.
Created by: Rudranil Chakrabortty
Last updated August 2024
What you will learn
- Learn several advanced use cases of Google Tag Manager
- Find out how GTM work behind the scene
- Get started with server-side fundamentals of Google Tag Manager
- Understand the application of custom templates
- Learn how to connect GTM with Google Ads and Facebook
- Understand the advanced use cases of Video tracking on your website
How it compares
Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:
- Rating4.0 out of 5higher than 8% of them
- Reviews509#30 of 94 by number of reviews
- Length7.2 hourslonger than 86% of them
- Last updatedAugust 2024more recently than 64% of them
Course Description
You can use Google Tag Manager to send simple page views data to your GA account, or you can use it to collect complex business data. This course will take you from the former to the latter.
We will look at straightforward use cases such as button click tracking, form tracking, element visibility, outbound link tracking, etc. Then we will move to discuss more complex scenarios such as Facebook pixel implementation, advanced techniques for google ad conversion tracking, YouTube, and non-YouTube video tracking. We will learn how to capture custom data such as User ID and product information with GTM variables. We will learn how to move the GTM computations to the server-side and set up tracking for single-page applications. Then, there are custom templates, and more.
We look at implementation steps, concepts, and behind the scene working of the GTM.
I am Rudranil, and I have about a decade of experience in SaaS marketing, during which I oversaw the implementation of GTM for many SaaS businesses. I am offering this course with hours of content and material, an enormous discount, and a 30 days refund offer. It means that you have zero risk in subscribing to the course.
I hope you do give it a try. Thank you.
Instructor Details
- 4.0 Rating
509 Reviews
Rudranil Chakrabortty
Rudranil Chakrabortty is an online marketing professional with several years of experience in handling marketing for software products and services. He is a business management graduate from the Indian Institute of Management and he has also got a degree in Engineering.
In his stint as a marketing professional, he has handled various lead generation tools and websites for multi-million dollar businesses catering to all parts of the world.
While working with some of his clients, he gained interest in working independently in online marketing. Along with that, he plans to develop online educational courses that can benefit everybody. Rudranil believes that every course should be complete in itself. It should help the student understand concepts that are the foundation for the topic, which means exploring the nuts-and-bolts of the topic.
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Reviews
By Bianca Laflamme on 5/30/2025
Good content, easy to follow steps, however for someone who doesn't know how to code, it was particularly heavy to follow and try to rewrite that code on my own. It would be great if the code covered would be posted somewhere so we could just copy-paste it.
By Alejandro Gonzalez on 9/19/2024
Not a great course after the basic stuff. The guy jumps from one thing to another without showing how he got there all throughout, he seems to be rushing through it and the last module is pretty heavy on JavaScript so unless you have an advanced understanding on JS pretty useless.
By Sudip Debnath on 8/10/2024
I recently completed Rudranil's Google Tag Manager course, and it exceeded my expectations! The course is well-structured, with clear explanations and practical examples that make understanding GTM easy, even for beginners. Rudranil is an excellent mentor who really knows his subject, and his teaching approach is both engaging and insightful. Thanks to this course, I now feel confident in working with GTM. I highly recommend this course to anyone looking to master Google Tag Manager. Thank you, Rudranil!
By Abhishek Sircar on 11/13/2023
This course provides an in-depth and practical exploration of Google Tag Manager (GTM), offering valuable insights into real-world scenarios. It caters to individuals seeking a comprehensive understanding of GTM's intricacies. The content is meticulously detailed, ensuring participants gain practical knowledge applicable to real-time situations. If you are looking to delve into the nuances of GTM, this course is highly recommended.
By Yannis Patsis on 10/7/2023
It is good overall and will guide you from beginner stuff to more advanced, I appreciated the look-up tables and server-side tagging lesson. Didn't enjoy so much the last segment with Vimeo tracking, as I do not know Java and it was hard to follow. I skimmed it tbh and would love to see more on iframe manipulation on booking systems.
By Leopoldo Fimbel on 5/28/2022
Thanks to the instructor for making this course. However, as positive feedback here is some things that could be improved: 1. He speaks too fast. I literally had to set the speed to 0.75 so that he speaks at a "normal" speed and I can understand what he was talking about. 2. Not all the information is useful. As a beginner to GTM, I was only looking to learn the basics + how to set up UA, GA4, Google Ads and Facebook Pixel tags.
By Colleen M Murphy on 3/30/2022
This is the second course I've taken from this instructor, and I found it just as informative as the first. Concepts are covered very well. Even the more in-depth (video - javascript) concepts were made understandable. I appreciate the time taken to make sure the viewer/student understands each step.
By Oren Mondshein on 3/26/2022
An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.
By Arun Jain on 2/19/2022
He has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager.
By Marc-André Ratte on 2/15/2022
The guy is great but the prononciation is terrible and makes it very very very difficult to understand. Even the subtitle don't understand. 5 stars for the expertise 0 stars for the prononciation 3 stars global I'm really sorry Rudranil but people gotta know..
Quality Score
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Overall Score : 80 / 100










