Advanced Google Analytics 4 Implementation with Tag Manager (Udemy.com)
Learn advanced GA4 custom data collection, customization, ecommerce implementation with Google Tag Manager
Created by: Rudranil Chakrabortty
Last updated August 2025
What you will learn
- Complete GA4 implementation guide for Google Analytics learners at all skill levels
- Learn Google Analytics 4 Custom Data Collection with JavaScript and Google Tag Manager
- Learn Enhanced Ecommerce Implementation for GA4
- Learn Custom Report Creation in Google Analytics 4 account and Data Studio
- Learn Google Analytics 4 Data Model, Events, Event Parameters, User Properties and more
- Master GA4 implementation with a Live Project
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 90 / 100
Course Description
This is a complete implementation and customization course on Google Analytics 4 including ecommerce data collection. With Universal Analytics ready to be sunset by 2023, this course will prepare you to handle any scale of Google Analytics 4 projects independently. The course starts with the fundamental concepts - GA4 reports (only what is needed for implementation mastery), how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.
We learn how Google Tag Manager is used for advanced implementation, user-id tracking, and ecommerce data collection and display in GA4. We use JavaScript extensively to handle advanced use cases. In fact, for learners who are not comfortable with JS, there are JS fundamentals chapters to get you up to speed. For non-coders, the learning curve could be steep. There is a live project, a website, that you and I will set up to implement google analytics together. There are chapters that discuss custom report creation at length including the use of Data Studio.
I am Rudranil, and I have been a marketing and analytics professional for more than a decade with many many projects under my belt. I bring to you this course with hours and hours of video content, an enormous discount, lifelong access, and a no questions asked 30-day money-back guarantee. You have zero risk in subscribing to the course. I would love to see you inside the course.
Thank you.
Reviews from my Google Analytics courses on Udemy:
An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.
--Oren
Really an amazing course... super-detailed!! This is the place to start ... he takes from absolutely 0 to 100.
--Toshiba
This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.
--Mujaheed Abdul Wahab
Just a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started! He does a fantastic job explaining the different sections of Analytics and what key terms mean.
-- JJ Kennedy
He has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager.
-- Arun
Instructor Details
- 4.5 Rating
1,181 Reviews
Rudranil Chakrabortty
Rudranil Chakrabortty is an online marketing professional with several years of experience in handling marketing for software products and services. He is a business management graduate from the Indian Institute of Management and he has also got a degree in Engineering.
In his stint as a marketing professional, he has handled various lead generation tools and websites for multi-million dollar businesses catering to all parts of the world.
While working with some of his clients, he gained interest in working independently in online marketing. Along with that, he plans to develop online educational courses that can benefit everybody. Rudranil believes that every course should be complete in itself. It should help the student understand concepts that are the foundation for the topic, which means exploring the nuts-and-bolts of the topic.
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Reviews
By Brian Wells on 12/1/2025
He moves a little too quickly with things. I'm having to rely on a lot of my own experience to understand what he's teaching. Luckily, I'm not a total beginner. I would recommend this course for people with previous experience.
By Deepika Mishra on 7/2/2024
not bad but more on development not analytically.he ends up comlicated.so u need to champ in technically as he didnt explain properly
By Eyal Boutboul on 2/19/2024
Actually, I just wanted to get better at GA4 understanding and reports, but found out that its about the dev side of implementing after I started the course, and because it was well explained, I went through it all and learned so much more. In the last section, I got most of what I needed to know about reports. Rudranil is thorough and methodical and provides good examples, and he seems like such a sweet person too. :) I suggest that a section summaries in the last video of the section (or another short video) can be very useful to understand and recall, and PDF files with the summary and flow of the section too. As an experienced product and project manager I feel that what I've learned will be very useful to me. Thanks!
By Mademoiselle Jove on 2/10/2024
This is a very extensive GTM course. I have purchased similar courses in Udemy but this is by far the best. The instructor is also very accommodating to questions and he is willing to help you figure out solutions to certain technical issues. If you already have a background in GTM and you would like to learn the advanced concepts and implementations, go for this course. Otherwise, if you are a beginner, buy the other GTM course by the instructor.
By Raluca Tighiliu on 3/19/2023
This course was very in depth for ecommerce implementation and I feel I learned a framework to which I can come for help when in need. The material is pretty technical, clearly a JavaScript course that I've done before this helped me a lot to truly understand all the functions and the concepts underlined here, since I am not a developer. Rudranil is very helpful with the explanations throughout the course, as well as in the Q&A section. Great course, however for people with no connection with JS, I would suggest a dedicated JS course before this. Thank you a lot!!!
By James Turner on 12/23/2022
In general this is an excellent course, however it is very much an advanced course and requires coding skill to fully comprehend and implement. If you lack knowledge of Javascript (in particular), html and php, then I would look around for something more basic, as there are other ways to implement GA4 that will satisfy most companies. This is all clearly stated in the Overview though, so customers should know what they are getting with the course. The only reason I've dipped below a 5* review is because I found Rudranil to be quite flitty in his presentation style at times, particularly once the coding elements came to the fore. The content is at a high level, but with Rundranil jumping between sections of code so quickly, sometimes without a clear explanation as to why, I often found that some elements were difficult to follow in terms of how the conclusion had been reached come the end of the chapter, particularly if I was trying to write code at the same time. One solution to this would be a downloadable js file for each individual chapter, with comments on each section about what had been changed and why it was changed, referencing the other sections in the code that it related to. I appreciate this dumbs down a higher level course, but as a learner I need to have the option to reference why things are happening at every stage and that isn't available here. For me, this meant I often had to write out the code and then watch the chapter so I could work out why things were being done, making it much more time consuming than it needs to be. Whilst I appreciate Rundranil may say that there is completed code documents available, they are sporadic, they don't have comments to reference why decisions are made, and they certainly don't show the process that learners go through to reach a conclusion - considering that things are often done in one way during one chapter and then adapted at a later chapter to make them more efficient, this adds further confusion for learners with the lack of commented code from the presenter to fall back on. Overall though, this is a very good course that generally does what it says on the tin, and it's definitely one I will use to help with implementation going forward. You can tell the presenter is very enthusiastic about his topic, and a person who loves coding, and that makes the experience very positive for learners.
By Ramez A. Sedra on 11/12/2022
I would say that this course really fulfilled my needs and expectations. When I enrolled, I had a small understanding of GA4 and GTM. But now, I can say that I have good knowledge in almost every single aspect of both of them. The instructor provided us with a live walkthrough of a new project, a template to practice what we learn and how to set it up, sections for aspects related to coding in order to understand all aspects of GTM, all methods of implementation in GA4 and finally even discussed how to take GA4 Reports to the final step and create summary reports using Google Data Studio. Thank you, Neel, for such a great experience and such great course.
By Celso Marques on 7/23/2022
Overall, I consider this course very valuable. I've learned a lot of new stuff. The only thing I point out is that you really need to have high knowledge of coding (mainly javascript) in some parts of the course. As a marketeer without a deep understanding of coding, I struggled a bit in some parts. Obviously, now I have an idea of how it works or how to explain to a developer what he/she should do. However, taking all the advantages and disadvantages into consideration, I would recommend the course, since it has valuable information.
By Leszek Kotlicki on 5/1/2022
It's a fantastic course. It's much better then I expected, I learned everything I wanted and much more. Absolutelly great Job. Most videos I watched always show some basics how implement the GTAG and how implement some events. But all of that was always in inside Tag manager and with active plugin. It was the first source where I found how really write the event not only push event from tag manager to GA. It was most "complexed" course in that topic. GTAG + events + GA all is there. Becaause of that I can really fully implement events on the page.
By Aleksandr Tiupikov on 4/12/2022
This is a fantastic course where you can study both GA4 and GTM from the ground up. If you've never worked with JavaScript before, you may run into some issues. But, Rudranil will eagerly help you and literally responds you in 30 mins (unless he doesn't sleep). Those who have difficulty adopting GA4 and GTM with Google's tedious instructions should really consider this course.








