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Learn Google Optimize - Beginners - Free A/B Testing Tool (Udemy.com)

Create AB test, Redirect & Multivariate Tests for Digital Marketing, Landing Page & Conversion Rate Optimization (CRO)

4.2
( 28 Reviews )

Created by: Anil Batra

Produced in 2018

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What you will learn

  • Master Google Optimize interface
  • Conduct A/B Test, Redirect Test and Multi-variate testing (MVT) using Google Optimize
  • Conversion Rate Optimization using Google Optimize
  • Landing Page Optimization using Google Optimize

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Quality Score

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Overall Score : 84 / 100

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Course Description

Google Optimize is a free testing and experimentation platform from Google (paid version is called Google Optimize 360). Considering wide popularity of Google Analytics and Google Optimize's easy integration with Google Analytics makes it one of the best tools for running A/B Test, MVT and experimentation . Those seeking a new job this tool with add value to your resume so go ahead and signup.
In this course you will learn everything you need to get started with experimentation. We will cover
  1. Signup for Google Optimize
  2. Understand Accounts and Containers
  3. Setup Google Optimize code
  4. Create A/B test
  5. Create Redirect test
  6. Create Multivariate test
A must know tool for Digital Marketers, Digital Analysts, Growth Hackers and Conversion rate Optimization professionals or those seeking to enter these fields.
Here is what some of the students are saying:

Brad Bookser
Anil is an excellent instructor. He provided a clear and concise introduction to Google Optimize. I now have a better understanding of how to set up accounts, containers, and experiments in Google Optimize. If you are looking for an excellent introduction that will get you started with Google Optimize, I highly recommend this course.
Joseph Cox
Excellent Course!!!! Although the course is short it is concise. The instructor goes into great detail on how to setup your A/B testing campaigns using the testing Tool. As soon as the course begins we get right into what the tool is useful for, how to incorporate the tool into your business workflow and connecting the tool to your web properties/campaigns which need to be tested and then how to incorporate them into your current analytics tracking/reporting scheme .
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.

Who this course is for:
  • Digital Analysts
  • Digital marketers
  • Product Managers
  • User Experience Designers
  • Website developers
Read More product length iconTime: 1h

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Instructor Details

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Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.

Read More

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Reviews

4.2

28 total reviews

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By Roshan Seebaluck

Great course to understand A/B TESTING

By Volodymyr Tsisar

I have a little idea about the theme, but the author seems to be very experienced. Everything is explained in much details. Certainly a must have course.

By Estela Gaspar

Very good match. It is going good so far.

By Joseph Cox

Excellent Course!!!!

Although the course is short it is concise. The instructor goes into great detail on how to setup your A/B testing campaigns using the testing Tool.

As soon as the course begins we get right into what the tool is useful for, how to incorporate the tool into your business workflow and connecting the tool to your web properties/campaigns which need to be tested and then how to incorporate them into your current analytics tracking/reporting scheme .

By Brian L.

Great as an intro course for total noobs

By Andreas Pingel

Well presented for a noob like me. Concise, engaging.

By Danielle Porter

Great first time user over view- would recommend to others.

By Raunak Panpalia

This course is good but you can find similar courses for free on YouTube. So, I don't see the point of this course.

By Emil Hajric

Really basic stuff. Expect for stuff like "To create a test you click on 'create a test' button" taking up an entire video

By Erez Shamay

very very basic stuff, expected more from a paid course.

By Greg Woodley

I am starting out with Google Optimize and I find Googles explanations hard to follow. This course was much easier to follow and got me going with Optimize. I would like a few more details about Custom Objectives.

By Fabrizio Tofanelli

This course is completely amazing!! Brings you to a real deal world needs and teaches easily and straight to the point what you need to do and how to do it! I always wondered how to do this kind of tests and now, I'm completely capable to do by myself! Really hope to see more courses from him (hope a Google Analytics comes up soon =D).

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Learn Google Optimize - Beginners - Free A/B Testing Tool
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  • Video Duration: icon 1h
  • Price: 11.99 Track Price 11.99 Track Price
  • Provider: icon Udemy
  • Year: icon 2018
  • Language: icon English, English [Auto-generated]
  • Certificate: icon Yes
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