Google Analytics Advanced Training - Master Google Analytics (Udemy.com)
Advanced Google Analytics Mastery - Advanced Features, Tracking, Reports and Analysis & Overview of Google Tag Manager
Created by: Anil Batra
Produced in 2021
What you will learn
- Advanced concepts in Google Analytics
- Learn how to enhance your analysis by creating and using your own metrics in Google Analytics
- Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics
- Import offline data (CRM) into Google Analytics
- Segment your user base
- Attribution models in Google Analytics
- Use Secondary dimensions
- Effectively track campaigns in Google Analytics
- Add Customer Dimensions in Google Analytics
Quality Score
Overall Score : 82 / 100
Course Description
What You will learn
- Over view of Reports and Navigation
- Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account
- Metrics and Dimensions
- Creating Goals
- Campaign Tracking
- Segmentation
- Attributions
- Secondary Dimensions
- Overview of Google Tag Manager and how to use it for some advanced tracking
- Track Events in Google Analytics (non-page view actions) - Learn example of YouTube video tracking with Google Tag Manager
- Cross-Device user tracking
- Custom Dimensions
- Import offline data such as CRM data into Google Analytics
- Calculated Metrics
- Custom Metrics
- Content Grouping
- Alerts and Annotations
This course also has a crash course in Google Tag Manager as a lot cool functionality is easily enabled with Google Tag Manager.
I have worked with Google Analytics since it's first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.
Note: This is a beginners course and meant for those who want to learn Google Analytics.
This course applies to everybody from individual running their blogs to people working in the corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must fro you. You will learn the skills you need to analyze your website performance and visitors.
Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning!
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
Who this course is for:
- Web Analysts
- Digital Analysts
- Social Media Analysts
- Small business owners
- Digital Marketers
Instructor Details
- 4.1 Rating
27 Reviews
Anil Batra
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.
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