Google Analytics Advanced Training - Master Google Analytics (Udemy.com)

Advanced Google Analytics Mastery - Advanced Features, Tracking, Reports and Analysis & Overview of Google Tag Manager

Created by: Anil Batra

Produced in 2021

icon
What you will learn

  • Advanced concepts in Google Analytics
  • Learn how to enhance your analysis by creating and using your own metrics in Google Analytics
  • Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics
  • Import offline data (CRM) into Google Analytics
  • Segment your user base
  • Attribution models in Google Analytics
  • Use Secondary dimensions
  • Effectively track campaigns in Google Analytics
  • Add Customer Dimensions in Google Analytics

icon
Quality Score

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 82 / 100

icon
Course Description

In this course, you will learn how to use Google Analytics to measure the performance of your website and marketing programs. We'll cover advanced reports in this course.
What You will learn
  1. Over view of Reports and Navigation
  2. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account
    1. Metrics and Dimensions
    2. Creating Goals
  3. Campaign Tracking
  4. Segmentation
  5. Attributions
  6. Secondary Dimensions
  7. Overview of Google Tag Manager and how to use it for some advanced tracking
  8. Track Events in Google Analytics (non-page view actions) - Learn example of YouTube video tracking with Google Tag Manager
  9. Cross-Device user tracking
  10. Custom Dimensions
  11. Import offline data such as CRM data into Google Analytics
  12. Calculated Metrics
  13. Custom Metrics
  14. Content Grouping
  15. Alerts and Annotations
This course assumes that you have basic understanding of Google Analytics and are familiar with the interface and standard reports.
This course also has a crash course in Google Tag Manager as a lot cool functionality is easily enabled with Google Tag Manager.
I have worked with Google Analytics since it's first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.

Note: This is a beginners course and meant for those who want to learn Google Analytics.
This course applies to everybody from individual running their blogs to people working in the corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must fro you. You will learn the skills you need to analyze your website performance and visitors.

Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning!
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.

Who this course is for:
  • Web Analysts
  • Digital Analysts
  • Social Media Analysts
  • Small business owners
  • Digital Marketers

icon
Instructor Details

placeholder

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.

icon
More courses by Anil Batra

Google Tag Manager (GTM) Training Course - From Zero to Hero

$11.99

Web Analytics & Digital Marketing Analytics - Zero to Hero

$11.99

SQL with MySQL Database for Beginners - Zero to Hero

$11.99

Learn Google Optimize - Beginners - Free A/B Testing Tool

$11.99

Google Tag Manager (GTM) Advanced Applications

$11.99

Google Analytics & Reports for Beginners - Zero to Hero

$11.99

icon
More google analytics courses

Practical Guide to Google Analytics Mastery

$11.99

Google Analytics Made Easy - 2021 Success Guide

$11.99

Foundations of Business Strategy

Free

Google Tag Manager (GTM) Advanced Applications

$11.99

Google Analytics - Fundamentals

$20

Advanced Google Analytics course + 77 practical questions

$11.99

icon
Reviews

4.1

27 total reviews

5 star 4 star 3 star 2 star 1 star
% Complete
% Complete
% Complete
% Complete
% Complete

By Jean-Leandre Guede on 12/20/2020

So far very good technical teaching

By EW Werbeagentur GmbH & Co. KG Servi on 12/13/2020

Da dieser Kurs als "Advanced" betitelt ist habe ich mehr erwartet als ein Kurs, der meiner Meinung nach sehr viel Basiswissen enthielt.

By Angeline on 9/25/2020

Hes awesome im so happy i found this guy

By Chaitanya Shastry on 8/12/2020

very good and more effectively reliable content

By Diego Buzzalino on 6/27/2020

It says to be a GA course, but it's a lot based on GTM.... more than 'basic knowns' are needed,
Some edition problems in this particular section. (13)

By Reza Akhlaghi on 6/24/2020

very clear and easy to understand.

By Suraj Jain on 5/6/2020

It was good and enough to start

By Juan Miguel Garcia Davila on 3/10/2020

It was good specially the attribution part, the custom reports and the cookies, sadly I did not have a cookie that tracks Id, will be interesting If you teach us how to install a cookie that tracks individual Ids, I wish you have given us more ecommerce information of how to integrate the data layer in order to start tracking, how to set up the ecommerce side and reports about it. Thank you

By Christine La Carbonara on 3/7/2020

Really concise and useful nuggets of information! Keep it coming!

By Jermaine Ranger on 2/21/2020

Improved upon my knowledge Google Analytics - especially the custom reports section and introducing me to more the advanced aspects of Google Analytics, such as importing CRM and cross-device user tracking.

By Antoniya Trendafilova on 2/17/2020

Lectures are practical in terms of how to technically set analytics, but the course is not that good because you can't understand why should you do that, how to use the data, what kind of analysis are useful with this data.
For example - he says the attribution models are this one and that one - that is fine, but what is the business logic behind the models, what are the pros and cons for each model, what are some practical case studies. I can't really understand the value of those models.
The custom report section is a bit better but still it show how to technically do something, but it is more important to know why you need it and how you can use it

By Rachelle on 2/11/2020

Great course. Lots of ah-ha moments as well as new GA capabilities I didnt know were available.