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Foundations of Business Strategy

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you'll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

4.7
251 reviews

Created by: Michael Lenox

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Course Description

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
product length iconTime: 15h

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Instructor Details

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Coursera Courses: The Business Strategy Specialization, a 5-course series including: Foundations of Business Strategy, Advanced Business Strategy, Business Growth Strategy, Strategic Planning and Execution, Business Strategy Capstone Education: B.S., MS, University of Virginia; Ph.D., Massachusetts Institute of Technology graphy: Michael Lenox is the Senior Associate Dean and Chief Strategy Officer and a Professor of Business Administration at the University of Virginia's Darden School of Business. Prior to this, he taught Darden's core MBA strategy course and served as Associate Dean and Academic Director of Darden's Batten Institute for Entrepreneurship and Innovation. He helped found and served as the inaugural president of the multiple-university Alliance for Research on Corporate Sustainability. Prior to joining Darden in 2008, Michael was a professor at Duke University's Fuqua School of Business where he served as the area coordinator for Fuqua's Strategy Area and the faculty director and founder of Duke's Corporate Sustainability Initiative. He received his Ph.D. in Technology Management and Policy from the Massachusetts Institute of Technology in 1999 and the degrees of Bachelor and Master of Science in Systems Engineering from the University of Virginia. Michael has served as an assistant professor at New York University's Stern School of Business and as a visiting professor at Stanford University, Harvard University, Oxford University, and IMD. Michael's research ha

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Reviews

4.7

251 reviews in total

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By Shado M on 11-Nov-19

A good beginners, foundational course. I do wish there was more peer support available so that learning groups could be better encouraged

By Olivia W on 5-Nov-19

Great course for learning the fundamentals and theories of business strategy. The content is a bit old however. Generally that isn't an issue but can be a little challenging when the case studies and assignments are based on dated information. Still learnt lots though!

By Ukeme V U on 6-Oct-19

easy to understand and also easy to follow.

By Rahil W on 29-Sep-19

Till what i have gone through, it has been an amazing journey. if you have a basic idea over micro and macro economics then i think that everyone should try with this course so that you get a basic idea about what factors you need to take care making a strategy for a business.

By Grillo A on 23-Sep-19

A fantastic platform to learn the intricacies of business strategy and gain a clear understanding of the business landscape. You will find out why businesses act the way they do.

By Prashant R on 17-Sep-19

Nice learning experience

By Ko P on 17-Sep-19

Very good presentations with real examples. Excellent course for beginners!

By Carlos E M C on 26-Aug-19

I'm very happy with the course and the tools that it provides

By Anubhav K on 22-Aug-19

This course was extremely helpful to understand the key aspects of how and why firms do what they do for profitability and growth. I learnt a lot about the importance of industry structure and how it drives the competition within it. This was my first course related to management as I'm aiming to pursue a career in the same, and after completing this course I can say that I know what to expect out of this career option. Also, Prof. Mike and Jared's way of explaining concepts was great which made this course easy going.

By Charu T on 14-Aug-19

Good blend of theory and application to deepen understanding and apply concepts on real corporate situations.

By Sriharish V S on 10-Aug-19

This course is essential for all business aspirants, students, and entrepreneurs. With this course, you will be able to understand the industry and firm capabilities which is a key learning to implement our strategic ideas and developments to a new business or already existing businesses. I highly recommend this for a fruitful business career.

By Tiffani on 8-Aug-19

Good basic concepts that will be easy to fold into my daily job.

Showing 12 of 251 reviews

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Overall Score : 94 / 100

Foundations of Business Strategy
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  • Video Duration: icon 15h
  • Price: Free
  • Provider: icon Coursera
  • University: icon University of Virginia
  • Language: icon English
  • Certificate: icon Yes

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