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Foundations of Business Strategy

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you'll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

4.7
( 251 Reviews )

Created by: Michael Lenox

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Overall Score : 94 / 100

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Course Description

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
product length iconTime: 15h

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Instructor Details

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Coursera Courses: The Business Strategy Specialization, a 5-course series including: Foundations of Business Strategy, Advanced Business Strategy, Business Growth Strategy, Strategic Planning and Execution, Business Strategy Capstone Education: B.S., MS, University of Virginia; Ph.D., Massachusetts Institute of Technology graphy: Michael Lenox is the Senior Associate Dean and Chief Strategy Officer and a Professor of Business Administration at the University of Virginia's Darden School of Business. Prior to this, he taught Darden's core MBA strategy course and served as Associate Dean and Academic Director of Darden's Batten Institute for Entrepreneurship and Innovation. He helped found and served as the inaugural president of the multiple-university Alliance for Research on Corporate Sustainability. Prior to joining Darden in 2008, Michael was a professor at Duke University's Fuqua School of Business where he served as the area coordinator for Fuqua's Strategy Area and the faculty director and founder of Duke's Corporate Sustainability Initiative. He received his Ph.D. in Technology Management and Policy from the Massachusetts Institute of Technology in 1999 and the degrees of Bachelor and Master of Science in Systems Engineering from the University of Virginia. Michael has served as an assistant professor at New York University's Stern School of Business and as a visiting professor at Stanford University, Harvard University, Oxford University, and IMD. Michael's research ha

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Reviews

4.7

251 total reviews

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By Martin M T on 27-Dec-16

Its really hard to communicate with Coursera. I have paid for the course, havent enrolled due to my illness and there is nobody who can help me out with this.Its a very nice project "Coursera" but still has too much to make up... what a pity.Martin

By Viraj G on 7-Dec-15

This review is for Coursera. Why you want me to click 2 times to submit a review? On home screen when i click on stars to review, new window opens.. This is not a great UX.. Please reduce no of clicks that a user has to make to submit the reviews.

By Omair S on 17-Oct-17

people don't check assignments for peer to peer review

By Z I on 21-Mar-16

Dry Material and the second professor was

By Léa T on 18-Jul-18

I learned a lotSome of the graphs and ressources are not clearYou learn a lot, if you do a lot of research on you ownIt is an expensive course and I have experienced problems with my credit card charged twice

By Diane P on 2-Mar-19

The course became more interesting as the strategic analysis tools were applied in practice. There are some industry examples within the course that may need to be updated to reflect the changing global economy

By Shado M on 11-Nov-19

A good beginners, foundational course. I do wish there was more peer support available so that learning groups could be better encouraged

By Olivia W on 5-Nov-19

Great course for learning the fundamentals and theories of business strategy. The content is a bit old however. Generally that isn't an issue but can be a little challenging when the case studies and assignments are based on dated information. Still learnt lots though!

By B. H K on 8-May-19

Really great foundational overview and good explanation of the analysis tools.

By DEEPAK R on 24-Jul-19

It is a basic course, if you are already familiar with strategy and management principles avoid this one and jump on to the next one i.e. Advanced Business Strategy.

By Roger F on 22-Apr-19

For me was a new kind of method to study on line and it was an amazing experience and very profitable.Sure... we will continue with this challenge.

By ANKIT B on 22-Apr-19

It was a nice learning experience.I really enjoyed doing my assignment and see how the course is relevant in giving new insight before making any decision.

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Foundations of Business Strategy
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  • Video Duration: icon 15h
  • Price: Free 0 Track Price
  • Provider: icon Coursera
  • University: icon University of Virginia
  • Language: icon English
  • Certificate: icon Yes

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