FiverrGoogle AnalyticsPaid courseBeginner level

Social Media Analytics

4.3

Produced in 2021

Course Description

Social Media is central to an effective digital marketing strategy, but how do you know if what youâre doing on social media is really working? Hi, Iâm Sharon and Iâm a social media expert and instructor with over 15 years of experience marketing for some of the worldâs biggest brands like Procter & Gamble and Unilever. Understanding metrics and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketing experts must know which stats im pact their clientsâ goals and how they can use analytics to fine-tune their content, engage with users and enhance their clientsâ social presence. This course is for social media marketers who are managing organic or paid campaign activity for clients, and would like to have a better understanding into what the numbers mean. Youâll walk away with: An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement Tips on how to use analytics to enhance and advance social media strategies and approaches How to use industry tools to audit your competitors and gain insights into greater engagement on social media platforms Best practices on how to present social analytics to clients This course does not cover: Campaign creation or media buying Management of organic social content I hope that youâll join me for Learn from Fiverrâs Social Media Analytics course and that this is the first of many times that we will be getting to know each other.

Beginner Level

Time: 1.7h

Instructor Details

Sharon Lee Thony

4.3 Rating
4 Reviews

Sharon Lee Thony is co-founder and CEO of STK MKT Entertainment, marketing executive, digital marketing instructor and mom of two boys and a dog, with almost two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon started as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working directly with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later joined Unilever marketing to work on personal care brands like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. Sharon is also a digital marketing instructor at General Assembly, engaging with startups and entrepreneurs. She privately coaches and consults with select clients and has earned a BA from NYU and an MBA from The Wharton School.

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Reviews

4.3

4 reviews in total

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By Scott

nice

By Ben

I regret it

By toddabarsness

Interesting class! I haven't used social media much in my small business. This was helpful in understanding the different platforms and how to better understand the analytics.

By mahbubulmottaqi