Create 'How-To' Writing Like a Pro (Udemy.com)
Write Aritcles and Blogs that Stand Out and Hook Your Ideal Reader
Created by: Cathy Presland
Produced in 2016
What you will learn
- Write a how-to article, blog post, or book chapter.
- Meet and get to know four reader personas to understand what drives your readers.
- Create compelling openings and endings.
- Write a precise how-to.
- Add flavour to their writing through techniques like story and imagery.
- Create an original piece of writing based on a class project (guidance documents are available to download).
Quality Score
Overall Score : 86 / 100
Course Description
As an entrepreneur or professional,sharing your writingis at the heart of building yourcredibility and growing your personal and professional presence. It's easy enough to get your work into the world,but, if you want your writing to stand out, you need to knowwhat makes good writing,and know how to do itin a way that is simple, andrepeatable, sothat you canwrite effortlesslytimeaftertime.
Even if you don't consider yourself a 'writer', this class gives you a fill-in-the-blanksstructure to craft a piece of 'how-to' writingthat willhookyour idealreaderno matter who they are (and you will learn how to identify your reader type!).
Creatingwork that engages and connects with the people you want to reach and challenges them to think, or to do something differentlyis what makes yourwriting better than average -- indeed better than most of the how-toarticlesyou'll see on the internet.
This is not a class about grammar and language; it's about framing yourinformation and messageinto a format that connects with a reader. You will learn how to do this within a simple frameworkin yourpractice piece, giving youtheskills and confidence toadapt and innovate as you developyour ownvoice and style.
Learn by Doing
This courseis different to other coursesyou might take because it's based on doing rather than listening.
You get a project to complete and, after each video lesson,I ask you to spend a few minutes implementing what we just covered.
Eachactivitybuildson itself in sections one and twoso that you end up with a completearticle, or thechapter of a book. You thenrefine and polish your piece in section three, practising skills that willserve you for life, craftingwriting that makes you (and your business)standout. The process isdeceptivelysimple because Iwant you to complete a (short)piece of writing,and feel confident to go out and practiceyournew skills.
Teach and Inspire
Whatever your topic, this coursebreaks down the fundamentals of 'how-to' writing with a structure you can use again and again to teach your reader something new, toinspire them to do something newor tothink differently about your topic.
I'm excited that you'rehere and can't wait to seeyour work inside the class!
Who this course is for:
People who are not primarily writers but want to start writing more whether that's blogging or perhaps writing a book.
Entrepreneurs, business owners, creatives, freelancers, self-employed professionals, coaches, consultants, healers and trainers.
This is for you if you're willing to give it a go, and understand that done is better than perfect. No-one becomes a great writer overnight, I simply want you to be able to ship your work and share what you know on a topic you love.
This ISN'T for you if you're not ready to take action. I believe we learn by doing and I encourage you to practice and post your writing inside the course.
Instructor Details
- 4.3 Rating
63 Reviews
Cathy Presland
Cathy Presland, a former economist, has over two decades of experience across government, international organisations, corporate, business, and non-profits. Best-selling author, advanced transformative coach, and highly-regarded trainer, Cathy is widely published, has taught tens of thousands of students online and offline, is a powerful coach and engaging speaker.
In her formercareer as an economist Cathy advised governments and organisations around the world. She set up a micro-credit fund for women, negotiated European regulations, managed multi-billion pound economic programmes, and designed and led global anti-poverty initiatives.
Cathy's ambition is to help you see who you really are and do more of the work that creates impact for those around you.
Professionally,Cathy worksas an executive coach to leaders, social entrepreneurs and those wishing to make a bigger difference with their work.
"I help people understand how our mind works, how to live a good life and how to create impact in the world. What we don't realise is that the limitations we think are holding us back from the happiness, fulfilment and achievement we want, come from thought, not from reality. Seeing why that happens and how to move beyond it, is the most powerful thing in the world," she says.
Although her clients come from all sectors, their common connection is that they are interested in creating something bigger than themselves -- whether that's tackling global ch
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