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Course Description

Getting your website on the top of a search page is one of the best ways to engage people who are looking for your product or service. It allows you to be the answer to their question.Hi, Im Sharon and Im a digital marketing expert who has used search marketing to drive direct revenue and results for my clients and their businesses. I have over 15 years of experience working with industries and companies at the forefront of search. Some of the brands Ive helped to build include Dove, Axe, Vaseline and COMO Hotels and Resorts.In this course, youll get a deep dive into Google Ads campaign creation and search engine marketing best practices. This class is ideal for you if youre looking to learn the basics of search marketing and gain a better understanding of Google search in order to use it for your own business or for your clients.By taking this course, you will:Learn to build successful search campaigns that result in user acquisition, e-commerce, and lead generation.Learn to conduct keyword strategy and research, as well as run successful A/B testing strategiesLearn best practices for targeting, ad copy and landing pages that maximize conversions and ROI for your Google Ads campaigns.This course is not for you if you already have experience with search campaigns.I hope that youll join me for Learn from Fiverrs Google Ads Fundamentals course and that this is the first of many times that we will be getting to know each other.

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Instructor Details

Sharon Lee Thony

Sharon Lee Thony is co-founder and CEO of STK MKT Entertainment, marketing executive, digital marketing instructor and mom of two boys and a dog, with almost two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon started as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working directly with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later joined Unilever marketing to work on personal care brands like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. Sharon is also a digital marketing instructor at General Assembly, engaging with startups and entrepreneurs. She privately coaches and consults with select clients and has earned a BA from NYU and an MBA from The Wharton School.

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Great for a beginner

Thanks for help

I enjoyed learning about Google Search ads. I knew very little about them and this class course helped!

Great course!!!

Interesting and educative course

The course only touched briefly on the topics. I don't think I got value for my money.

Complicated. Nothing that i know before is the same after this course. Thank you!

Thanks, Fiverr for offering this course. Although basic things but excellent approach to teach.

Great insights and very easy to understand. A good starting point for beginners.

Great course and teacher!

Very Informative Course. Thanks for sharing the great knowledge. Cheers.