Master the Shopper Experience to build your retail business. (Udemy.com)

Grow your retail business by mastering the 3 key steps that build a great shopper experience to delight your customers.

( 32 Reviews )

Created by: Kevin Moore

Produced in 2014

What you will learn

By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail business.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 88 / 100

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Course Description

If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail. Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business. The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes. The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business. So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you. Who this course is for:

Retailers and anyone associated with the retail trade.

Time: 3h

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Instructor Details

Kevin Moore

4.4 Rating
32 Reviews

Kevin Moore has spent 28 years working in and around retail for manufacturers, retailers and service providers across 44 countries. He walks 1,000 stores and views 1,000 online shopping sites around the world each year looking at shopper experience trends. The need to engage, entertain, and inspire shoppers, and shoppers' hunger for change and innovation, is more important than ever before. He has also managed businesses in over 40 countries.
Kevin is regularly quoted in Australian media as an International Retail Expert and is the Retail Expert on a small business show for one of the main Australian free-to-air networks.
He is also a weekly blog contributor to smartcompany and the founder of theROADtoRETAIL - a website dedicated to the shopper experience.
Current Directorships:
Chairman Toys R Us Australia & New Zealand
Chairman CROSSMARK Asia Pac
Director Now Asia (Singapore)
Chairman The Advisory Board
Chairman NowComms Group
Shopper Marketing Director Mirador Retail Technology

Reviews

4.4

32 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Lucas J Szuber on

A very insightful course about the customer's experience from the moment they even know about the shop and their products all the way to when they use it. The examples used are very engaging and the presentation was really professional. Definitely would recommend.

By Leo Chaves on

A lot of good tips and information.

By Monisha Pushparaj on

Very knowledgeable. All required contents were covered and was easy to understand.

By Geri L Gmahling on

The display/store design part was relevant to me. Lots of good information, examples, and outside resources mentioned, such as books to read, stores to visit, etc. The challenges will be useful, and pdf printouts . Also, instructor talks about the why, not just the how. (My only complaint is the music between segments - it got really annoying, especially when instructor had to talk over it until it faded out.)

By Kate Posthumus on

The Road to Retail website is not currently live, so I am missing out on the real interactive aspect to this course. I think that must be a very powerful tool for learning this content.

By Mitul Jain on

Its an amazing one of a kind course which shares a lot of examples along with real world retail shop pictures and videos to support the idea of how one can take their retail business to new heights.

By Jasmine Raes on