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CourseraArtificial IntelligenceFree courseIntermediate levelCertificate

Predictive Modeling and Analytics

Created by: Dan Zhang

Produced in 2018

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Overall Score : 60 / 100

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Course Description

Welcome to the second course in the Data Analytics for Business specialization! This course will introduce you to some of the most widely used predictive modeling techniques and their core principles. By taking this course, you will form a solid foundation of predictive analytics, which refers to tools and techniques for building statistical or machine learning models to make predictions based on data. You will learn how to carry out exploratory data analysis to gain insights and prepare data for predictive modeling, an essential skill valued in the business. You'll also learn how to summarize and visualize datasets using plots so that you can present your results in a compelling and meaningful way. We will use a practical predictive modeling software, XLMiner, which is a popular Excel plug-in. This course is designed for anyone who is interested in using data to gain insights and make better business decisions. The techniques discussed are applied in all functional areas within business organizations including accounting, finance, human resource management, marketing, operations, and strategic planning. The expected prerequisites for this course include a prior working knowledge of Excel, introductory level algebra, and basic statistics.

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Instructor Details

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Dan Zhang is Associate Professor of Operations Management at Leeds School of Business, University of Colorado Boulder. Dr. Zhang teaches in the area of operations management and data analytics in undergraduate, MBA, and PhD programs. Courses he taught include Business Statistics, Operations Management, Advanced Data Analytics, Spreadsheet Modeling, Stochastic Dynamic Programming, and Pricing and Revenue Management. Dr. Zhang's primary research interest is data-driven decision making with applications to pricing and revenue management, supply chain management, and healthcare operations. He published 20 research articles on these topics and frequently speak at conferences, companies, and academic institutions. He consulted in his area of expertise for companies in Canada, China, Europe, and United States. He is the current president of the INFORMS Rocky Mountain Chapter, a society of analytics professionals in the rocky mountain region, and serves on the advisor board of Tech Valley Inc., a big data startup supported by Microsoft Accelerator. More recently, he was elected chair of INFORMS Pricing and Revenue Management Section, an international society of pricing and revenue management researchers and professionals.

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Reviews

3.0

65 reviews in total

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By Pradeep I on 11-Nov-19

Provides a very good foundation over predictive modelling.

By Carolinne O R M on 25-Sep-19

Very rich and concise content, instructor very intelligent and objective, short and digestible videos. My only suggestion is to improve the quality of the neural network content, in my opinion, the very one too shallow compared with the rest of the excellent content.

By Rhonda M on 11-Sep-19

Professor is a little tough to understand, so I had to read the transcript during some of the videos. However, once I got the XLMiner issues resolved, it continued to be a great class and experience.

By Karan G on 20-Aug-19

Poor communication and engagement skills. The syllabus has so much potential to be interesting but the teacher wasn't engaging and left most of the important details unexplained.

By Federico G V on 15-Aug-19

The course is very stimulating, unfortunately (at least for a non native english speaker) the understanding of the professor's words is tough

By Mark H on 15-Aug-19

A challenging course, the most challenging I've had on Coursera to-date. The quiz questions really make certain that you have listened to and absorbed the course material. You will get full marks if you follow the instructions given in the videos regarding how to use the software, but you still need to do independent thought and analysis. Overall, I liked the course.The only thing that keeps me from giving this five stars is the software package used for the course. I am on a Mac, and the software works best with Windows & excel. There is a web interface and Office 365 Extension for MacOs, but it is clunky.Also, software costs $25 for 140 day license, and I am not certain how I feel about that. It would be better I think to design the course around R/Python, or to choose a software package that is free without time limitation (restricted functionality is fine, but work the course to operate within the free tier). That being said, I don't know how to do that either, and I am sure the instructors would have chosen that route if it was easier to teach that way on a MOOC.

By Arushi on 12-Aug-19

Got to many techniques like boosting, bagging, Neural networks, regression tress etc.. Useful and informative course

By Akshat J on 1-Aug-19

It's a terrible course. honestly. The Professor's English is very often undecipherable, assignments have incorrect options, and there's no help from anybody in charge. Would give 0 stars if possible.

By Sejal C on 12-Jul-19

The instructor runs very fast. He is in a hurry to catch his train. Does not explain the topics properly.

By teresa z on 3-Jun-19

The content is useful. The lecturer is very good at organizing the course structure. However, he is a bad teacher. He reads subtitles instead of "talking". I hope he could elaborate key points and relate concepts to real life examples.

By Alex D on 30-May-19

Even though a basic math background is needed, this course is extremely simplified for understanding and being really useful introduction to Predictive modeling.

By Junyue J on 18-May-19

The tutor organised the course with clear points and highlights questions during videos. The only confusion is about web version xlminer tool.

Showing 12 of 65 reviews