SEO 2021: Learn Search Engine Optimization Quickly & Easily (Udemy.com)

Learn do-it-yourself search engine optimization (SEO) to increase your web traffic and Google search rankings.

( 49 Reviews )

Created by: Evan VanDerwerker

Produced in 2014

What you will learn

Prepare you for keyword research and analysis. The key to effective SEO is keywords (pun intended)! I'll show you the methods to take and considerations to make when pinpointing keywords.
Walk you through content optimization. Where and how you place keywords on your page matters. I'll provide an easy-to-replicate process for effective keyword sprinkling!
Teach you how build links and track your progress. Once your content is filled with keywords, you'll want to gather links to show Google you're serious. I'll explain what works best and show you the tools for benchmarking your progress.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 90 / 100

Course Description

Join over 2,000 students who have learned search engine optimization (SEO) and are optimizing their websites and increasing their rankings without spending a dime.
Search engine optimization doesn't have to be difficult, and you certainly don't need to buy expensive software or hire an expensive agency. Gaining an understanding of how search engines function and the quick tweaks you can make to your website to rank higher will help you increase your traffic andultimatelygrow your business.
You'll learn how to:

Quickly research keywords that attract relevant visitors
Analyze said keywords and prioritize them based on effectiveness
Rework your web content to accommodate search engines like Google, Yahoo and Bing
Build links that point back to your site
Track your progress

Paired with quizzes, helpful content, and a few tips here and there, you'll get a taste of everything involved with increasing the search visibility of your website.
Here's what a few of my favorite students had to say:
"I thought that I knew something about SEO, but this course has shown methat I have a lot to learn. I'm going to have to watch it over, andover to make certain that I do things the correct way." Craig
"This is a fantastic course, especially for the price. There is a lot of information packed into about an hour of lecture, so you can move through it fairly quickly while still getting a ton of resources. Highly recommend." Briana
"I would recommend this class to any serious Digital Marketer who is interested in SEO practices. This cheap course provides great and in depth study of SEO practices done the correct way. Evan simply goes above and beyond." Christian
All the Information You Need to Master Search Engine Optimization
Imagine what it would be like to handle the SEO of your website yourself, without having to fork over piles of cash to a search agency. With any luck, at the end of this course, you'll feel confident enough to take the reins and get your site to that top spot all on your own.
In dozens of easy-to-understand videos, I will uncover the secrets of conquering the practice of search engine optimization. These videos are delivered online so you can watch them from the comfort of your own home. By incorporating intermittent quizzes, you can be sure you comprehend the most important concepts and keep yourself motivated to stay attentive.
Course Overview
As any search engine optimizer will tell you, successful SEO starts with keywords. This course will start by walking you through my go-to strategies for finding keywords that are relevant for your target audience. The next step in the process is analyzing the keywords and prioritizing them based on effectiveness. I'll show you how to calculate the Keyword Efficiency Index (KEI), a good starting point for anyone new to the practice of SEO.
With a list of highly effective keywords in hand, the course will move to teach students how to properly optimize their content. You will learn how to best incorporate your keywords and how often to employ your keywords on each page. The course will also explain the differences between the major search enginesGoogle, Yahoo and Bing.
Once your web content is optimized for search engines, you'll want to start attracting more visitors and search engine crawlers. The course will take an in-depth look at the most effective and popular strategies for building links.
And, last but not least, you will learn how to track your progress so that you can always be improving.
If you are unsatisfied for any reason, I'll provide a 100% refund.
Who this course is for:

This video course is a step-by-step explanation of what search engine optimization is and how to do it. SEO beginners will learn the concepts and best practices of search engine optimization.
More advanced learners can brush up on their terminology and pinpoint areas for improvement within their own methods.

Time: 1.5h

Instructor Details

Evan VanDerwerker

4.5 Rating
49 Reviews

Hello, hello! My name is Evan VanDerwerker.
A few years ago, I decided to mush my design and digital marketing skills together and try my hand at creating online courses. It took me a few weeks to publish my first course on Udemy, and it's been pretty smooth sailing ever since. Now, I want to help you do the same thing!
I recently launched Instructory with the intention of building an online school that empowers aspiring instructors like yourself with the know-how and tools needed to create online courses. The goal of Instructory is to teach you how to prepare, produce, publish and promote extremely profitable online courses.