The Perfect SEO Audit in 2018: Screaming Frog SEO Spider (Udemy.com)

Website audit your site content, writing, blog posts & more! Technical WordPress SEO training for the digital age.

( 38 Reviews )

Created by: Zach Miller

Produced in 2021

What you will learn

You'll learn the basics to SEO (Search Engine Optimization) and SEO Audit.
You'll learn how to how to use Screaming Frog SEO Spider for preparing the SEO Audit report for the client.
You'll learn how to perform an SEO Audit.
You'll learn how to analyze broken backlinks while performing the SEO Auditing of the website.
You'll learn how to identify duplicate content while auditing the website.
You'll learn how to fix site errors after you run the SEO Audit of the website.
You'll learn how to issue a report of the audit.
You'll learn how to crawl a website-SEO Audit.
You'll learn how to examine the .htaccess for issues & compatibility after you perform the audit.
You'll learn how to analyse page data like titles, meta & descriptions after you generate the audit report.
You'll learn how to generate XML sitemaps in this SEO course.
You'll learn how to meta robots text in this SEO course.<

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 78 / 100

Course Description

If you are looking to perform an SEO Site Audit - YOU NEED THIS COURSE!
OVERVIEW: This is a highly recommended Site Audit tool that is a must-have for any serious SEO work! It indexes your entire site and creates a spreadsheet of all your pages and their SEO elements. Plus it finds broken links, bad tags and much, much more.
Before optimizing any website, it helps to have a big picture view of the website. How many pages does it have? How are the titles and meta descriptions? Are there broken links? Site audit software is required for this job. What does Screaming Frog SEO Spider do? It "crawls" through your whole website and creates a list of all your internal pages. It tracks:

Crawl level
Internal and Outbound links per-page
Keyword elements like Title and Description and their lengths.
HTTP status codes
Exports your data to a spreadsheet
Finds duplicate pages with duplicate content
Tracks the Meta Robots tag so you can find the noindex, nofollow problems
Measures file size
Tracks Page Depth level (how many links from the homepage)
Organizes Inlinks and Outlinks to any given URL
Tracks the Follow and NoFollow status of all links
Custom Source Code Search find anything you want in the source code of a webstie
XML site

First, I index the whole website (as I show you inside) and save the results as the "before" crawl. This is helpful to demonstrate to a client what changes I have made to a website in the future, by having a snapshot of the website before I started. Site Audit software is essential for any SEO job.
Second, I get the big picture of a website's SEO elements and find what needs updated or fixed. Screaming Frog SEO Spider collects the vital SEO elements for each page during the crawl: title, description, keywords, H1, h2 etc. This makes it easy to examine the whole website and see what needs to be updated. I like to make sure that every page has unique title and descriptions using this tool and also see if the H1 tags are used and the meta keyword is not being abused. Then, I review the lengths of the titles and descriptions and make sure there aren't ones that are too long or too short. Keep in mind, I try to get all this info out of Google Webmaster tools first, before I use the Screaming Frog website audit tool.

Third, I use it to find and fix broken links within a website. Websites, especially older and larger websites, often have many interior links that are broken. Screaming Frog makes it easy to find pages that are generating 404 errors and then it shows you every page on the website that links to that 404 page so you can fix all the links. Additionally, it also shows you 301 redirects, so you can update internal links to point to the new and actual location of the pages instead of being redirected. This is called the "canonical URL" and any link that doesn't point to it should be corrected. My goal is to fix every single 404 and 301 page!
Fourth, I use it to find and fix broken links pointing to external websites. One of Screaming Frog's website audit reports shows external links and their http status. This allows me to fix an 301 redirects and especially in links resulting in a 404 page. I believe that Google may dislike websites with lots of bad out-going links and also web pages with bad external links. Plus, broken links frustrate visitors and reduce your credibility.
Screaming Frog is for indexing a website with less than 500 pages. It works on PC, Mac or Linux.

---------------------------------------
About the Topic
---------------------------------------
What Is an SEO Site Audit?
A website SEO audit is like a health check for your site. It allows you to check how your web pages appear in search results, so you can find and fix any weaknesses.
An SEO audit is the best way to identify and implement improvements to help more people find your website when they search.
Relevant, well-optimized sites get more traffic, and then you can use content and marketing campaigns to turn visitors into customers.
An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently.
Unlike a traditional audit, this one is performed solely for marketing purposes.
A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs.
An audit should be performed:

At the beginning of a new project
At the beginning of a new quarter

But, like most other things, you have to take this with a grain of salt.
Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.
But, if you are medium sized website and you noticed drop in traffic, perhaps it's better to perform a timely audit and discover the root of the problem.
Performing an audit for audit's sake is a waste of time.
Audit strategy
Before anything else, you need to create a viable strategy that will help you establish your goals.
There are numerous things that can be improved with an audit. You can gain insight into your competition, you can analyze your keywords, you can improve technical aspects of the website etc. Nevertheless, when people contact an SEO expert they only wish to know one thing
How to improve rankings?
This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyze multiple aspects of your business and based on them, help you understand what is good and where you can improve.
That being said, an SEO auditor needs to perform:

Technical analysis
On-Page analysis
Off-Page analysis
Competitive analysis and keyword research

1) Technical analysis
First thing that you have to determine is whether your website is working properly. This can be done with a technical analysis.
It is highly recommended that you always start with this step. If you have a bad basis, you won't be able to build your website from the ground up. You wouldn't build a home on a bad terrain, would you?
Technical analysis helps us with various things that we can group into:

Accessibility
Indexability

Accessibility
As the name says, accessibility is connected to Google's and user's ability to access the website. If your potential visitors are unable to see your pages, there is no point in creating new content.
First thing that you have to check is your r

Time: 3h

Instructor Details

Zach Miller

3.9 Rating
38 Reviews

My name is Zach Miller and I've helped double the sales of multiple 6 and 7-figure businesses. How? SALES FUNNELS!
Your core focus should be a sales funnel. That's the cornerstone of a business.
A sales funnel allows you to track your numbers, and number don't lie. In fact, numbers TELL YOU WHAT TO DO. If you split test a page and Page B' performs better than Page A', which page do you keep pushing traffic to?
While sales funnels are my core focus, there's of course more to run a business. That's why I also teach on various topics that I've used in my 10+ years in online marketing: Email Marketing, SEO, WordPress, Video Marketing, and all things entrepreneur and business owner.

MY STUDENT GOALS
100 people become $1,000,000 earners
1,000 people become $100,000 earners
1,000,000 people make $1 online