Master Class: Consumer Experience Methodology Implementation (Udemy.com)

The foundational components of a client-driven enterprise

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Created by: A. J. Smith

Produced in 2021

What you will learn

Students will learn how to strategically transform an enterprise to one that effectively delivers the consumer experience the organization's target consumers expect from the product and its various products or services.

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Course Description

Customer (consumer) experiences drive organizational success and help to maintain a business presence within a 21st century culture dominated by customers whose influential, and ubiquitous, feedback can elevate or dissipate a business. Negative consumer sentiment can damage the brand's perception and cause business revenue to spiral downwards.
This course is designed to teach individuals how to strategically transform an enterprise to one that effectively delivers the consumer experience the organization's target consumers expect from the business and its various products or services. This course teaches a strategic Consumer Experience (CX) Framework designed to help business owners and operational thought leaders within the enterprise develop and execute a repeatable Consumer Experience methodology that efficiently and effectively aligns the organization with target customer expectations.
This course is designed for small-to-large business owners, business executives, CX business consultants, and people that have an interest in understanding Consumer Experience implementation techniques.
NOTE: This course is targeted at CX practitioners and does not discuss Customer Service, a sub-component of CX, at a micro level.Who this course is for:

The target audience for this course is individuals whose role within the organization is to implement and manage consumer experience activities. These individuals are responsible for ensuring the organization is delivering a product, environment, product and culture that aligns with the consumer expectations of their target demographics. The target audience of this course would typically be consultants, managers and business executives - or aspiring ones - that want to learn how to transform organizations into consumer focused enterprises. NOTE: This course is not a focus on customer service, which is a sub-component of the consumer experience. This course focuses on the high-level, strategic deliver of consumer experiences.

Time: 3.5h

Instructor Details

A. J. Smith

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A. J. Smith is the founder and Chief Executive of BAQA Strategies, LLC; a business analysis and quality assessment consulting firm in the Washington, DC area. For over 20 years, A. J. has been involved in developing and maintaining IT software solutions, in both the private and public sectors. He has helped to migrate enterprises from legacy software solutions to modernized systems, has performed extensive analytical tasks, and maintained major debt collection relational databases to ensure effective execution of business operations. Moreover, A. J. Smith has conceptualized and devised business policy to ensure federal IT projects successfully deploy applications that align with the business mission.

A. J. Smith holds a BBA and MS in Management (Management Information Systems) and has extensive training in systems development frameworks and business analysis techniques.

He lives in Fort Washington, Maryland and spends his spare time creating artist assets.